Imperial BrandsSTU:ITBA +2.48%72 Shareholder Yield % is 9.58% as of Mar. 2026, which is 9% below its 10-year median of 10.47. GuruFocus rates STU:ITBA with a GF Score™ of 72/100 and a GF Value™ of €19.97. The stock has 3 warning signs investors should review. Among 47 Tobacco Products companies, Imperial Brands ranks better than 78.72% on this metric.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. It is a measure of shareholder return.
As of today, Imperial Brands's Shareholder Yield % was 9.58%.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. The term was coined by William W. Priest of Epoch Investment Partners in a paper in 2005 entitled The Case for Shareholder Yield as a Dominant Driver of Future Equity Returns. William Priest indicated that "shareholder yield is a term that we came up with to reflect the various ways dividends can be paid to owners of a business in a publicly-traded company."
Dividend Yield % shows how much a company pays out in dividends each year relative to its stock price, which is most obvious form of shareholder return.
Buyback Yield % is the net repurchase of shares outstanding over the market capital of the company. Shares repurchases also increase shareholder value by returning the money back to shareholders.
Net Debt Paydown Yield % is the change in average of four quarters of company's total debt over a company's market cap. Assuming the total value of a company remains that same, shareholder value is increased as debt is reduced.
Imperial Brands Shareholder Yield % Related Terms
Imperial Brands Shareholder Yield % Historical Data
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The historical data trend for Imperial Brands's Shareholder Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:ITBA vs PM, MO, TPB: Shareholder Yield % Comparison
For the Tobacco subindustry, Imperial Brands's Shareholder Yield %, along with its competitors' market caps and Shareholder Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Imperial Brands Shareholder Yield % vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's Shareholder Yield % distribution charts can be found below:
* The bar in red indicates where Imperial Brands's Shareholder Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* All the data are calculated by TTM values. Note that if a companies is traded in several exchanges, then we calculate the company level data for Shareholder Yield % using the primary share class stock data. The calculation result in definition page is for demonstration purpose only, and it's showing the share class level data. Therefore, the numbers in the calculation may differ from elsewhere if the stock is not a primary share.
Imperial Brands (STU:ITBA) has a Shareholder Yield % of 9.58% as of Mar. 2026. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Imperial Brands and its competitors. This is near median its historical median of 10.47. According to the industry distribution chart, Imperial Brands ranks #10 out of 47 companies in the Tobacco Products industry, placing it in the top 21.3%.
Is Imperial Brands' Shareholder Yield % too high?
Imperial Brands' current Shareholder Yield % of 9.58% is near median its 10-year median of 10.47. The Tobacco Products industry median Shareholder Yield % is 3.84. Imperial Brands' value of 9.58% is 149.5% above this industry median. Based on the distribution chart, Imperial Brands ranks #10 out of 47 companies in the Tobacco Products industry, which is in the top quartile — a strong position relative to peers. Overall, Imperial Brands has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' Shareholder Yield % compare to PM and MO?
According to the Tobacco Products industry distribution chart, Imperial Brands ranks #10 out of 47 companies for Shareholder Yield %. This places Imperial Brands in the top 21% of its industry — outperforming the majority of peers. The industry median Shareholder Yield % is 3.84. Imperial Brands' value of 9.58% is 149.5% above this benchmark. While the company's 10-year median is 10.47 vs. the industry median of 3.84, Imperial Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shareholder Yield % for a Tobacco Products company?
The median Shareholder Yield % among Tobacco Products companies is 3.84, based on 47 companies in the industry. Companies in the top quartile (top 25%) have a Shareholder Yield % significantly above this median, while those in the bottom quartile fall well below. However, Shareholder Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Imperial Brands's current Shareholder Yield % of 9.58% is 149.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shareholder Yield % mean?
A high Shareholder Yield % can signal that a stock is expensive relative to its fundamentals. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Imperial Brands and its competitors. For the Tobacco Products industry, the median Shareholder Yield % is 3.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Brands's current Shareholder Yield % is 9.58%, which is near median its own 10-year median of 10.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Imperial Brands (STU:ITBA) has a current Shareholder Yield % of 9.58%. The stock's GF Value™ is €19.97, compared to a current price of €33.00 — trading 65.2% above its estimated fair value. The current Shareholder Yield % is 9.58%, which is near median its 10-year median of 10.47 and 149.5% above the Tobacco Products industry median of 3.84. Imperial Brands' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shareholder Yield % calculated?
Shareholder Yield % is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current Shareholder Yield % is 9.58% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Brands (STU:ITBA) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued.
The current stock price of €33.00 is trading 65.2% above its estimated GF Value™ of €19.97.
Key valuation signals for STU:ITBA:
Shareholder Yield %: 9.58% (near median its 10-year median of 10.47)
GF Value™: €19.97 vs. price of €33.00 (65.2% above fair value)
Industry Position: 149.5% above the Tobacco Products median (#10 of 47)
No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score
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