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Imperial BrandsSTU:ITBA +5.00%66 Cyclically Adjusted PS Ratio is 0.73 as of Jul. 17, 2026, which is 22% above its 10-year median of 0.60. GuruFocus rates STU:ITBA with a GF Score™ of 66/100 and a GF Value™ of €19.07 (Significantly Overvalued). The stock has 3 warning signs investors should review. Among 34 Tobacco Products companies, Imperial Brands ranks better than 67.65% on this metric.
The historical rank and industry rank for Imperial Brands's Cyclically Adjusted PS Ratio or its related term are showing as below:
STU:ITBA'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.38 Med: 0.6 Max: 1.54
Current: 0.67
During the past 13 years, Imperial Brands's highest Cyclically Adjusted PS Ratio was 1.54. The lowest was 0.38. And the median was 0.60.
STU:ITBA's Cyclically Adjusted PS Ratio is ranked better than 67.65% of 34
companies
in the Tobacco Products industry
Industry Median: 1.925
vs STU:ITBA: 0.67
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Imperial Brands's adjusted revenue per share data of for the fiscal year that ended in Sep25 was €44.594. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €46.17 for the trailing ten years ended in Sep25.
Shiller PE for Stocks: The True Measure of Stock Valuation
Imperial Brands (STU:ITBA) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Imperial Brands Cyclically Adjusted PS Ratio Related Terms
Imperial Brands Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Imperial Brands's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Imperial Brands Cyclically Adjusted PS Ratio Chart
STU:ITBA vs PM, MO, TPB: Cyclically Adjusted PS Ratio Comparison
For the Tobacco subindustry, Imperial Brands's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Imperial Brands Cyclically Adjusted PS Ratio vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Imperial Brands's Cyclically Adjusted PS Ratio falls into.
Imperial Brands Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Imperial Brands's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 0.73 mean?
Imperial Brands (STU:ITBA) has a Cyclically Adjusted PS Ratio of 0.73 as of Jul. 17, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Imperial Brands and its competitors. This is 22% above median its historical median of 0.60. Over the past decade, Imperial Brands' Cyclically Adjusted PS Ratio has ranged from 0.38 to 1.54. According to the industry distribution chart, Imperial Brands ranks #11 out of 34 companies in the Tobacco Products industry, placing it in the top 32.4%.
Is Imperial Brands' Cyclically Adjusted PS Ratio too high?
Imperial Brands' current Cyclically Adjusted PS Ratio of 0.73 is 22% above median its 10-year median of 0.60. Over the past 10 years, this metric has ranged from a low of 0.38 to a high of 1.54. The Tobacco Products industry median Cyclically Adjusted PS Ratio is 1.93. Imperial Brands' value of 0.73 is 62.1% below this industry median. Based on the distribution chart, Imperial Brands ranks #11 out of 34 companies in the Tobacco Products industry, which is above the industry midpoint. Overall, Imperial Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' Cyclically Adjusted PS Ratio compare to PM and MO?
According to the Tobacco Products industry distribution chart, Imperial Brands ranks #11 out of 34 companies for Cyclically Adjusted PS Ratio. This puts Imperial Brands in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.93. Imperial Brands' value of 0.73 is 62.1% below this benchmark. Historically, Imperial Brands' own Cyclically Adjusted PS Ratio has ranged from 0.38 to 1.54 over the past decade. While the company's 10-year median is 0.60 vs. the industry median of 1.93, Imperial Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Tobacco Products company?
The median Cyclically Adjusted PS Ratio among Tobacco Products companies is 1.93, based on 34 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Imperial Brands's current Cyclically Adjusted PS Ratio of 0.73 is 62.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Imperial Brands and its competitors. For the Tobacco Products industry, the median Cyclically Adjusted PS Ratio is 1.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Brands's current Cyclically Adjusted PS Ratio is 0.73, which is 22% above median its own 10-year median of 0.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Based on GuruFocus' analysis, Imperial Brands (STU:ITBA) is currently considered Significantly Overvalued. The stock's GF Value™ is €19.07, compared to a current price of €33.60 — trading 76.2% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.73, which is 22% above median its 10-year median of 0.60 and 62.1% below the Tobacco Products industry median of 1.93. Imperial Brands' overall GF Score™ is 66/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current Cyclically Adjusted PS Ratio is 0.73 as of Jul. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Brands (STU:ITBA) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued.
The current stock price of €33.60 is trading 76.2% above its estimated GF Value™ of €19.07.
GuruFocus considers Imperial Brands to be Significantly Overvalued.
Key valuation signals for STU:ITBA:
Cyclically Adjusted PS Ratio: 0.73 (22% above median its 10-year median of 0.60)
GF Value™: €19.07 vs. price of €33.60 (76.2% above fair value)
Industry Position: 62.1% below the Tobacco Products median (#11 of 34)
No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
66GF Score
Get the complete analysis for STU:ITBA
Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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