Imperial Brands (STU:ITBA) FCF Margin %: -2.14% (As of Mar. 2026)


STU:ITBA Imperial Brands PLC STU:ITBA
72 GF Score
Price €32.20
GF Value €20.71
! 3 Warning Signs
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What is Imperial Brands FCF Margin %?

Imperial Brands STU:ITBA 72 FCF Margin % is -2.14% as of Mar. 2026. GuruFocus rates STU:ITBA with a GF Score™ of 72/100 and a GF Value™ of €20.71. The stock has 3 warning signs investors should review. Among 48 Tobacco Products companies, Imperial Brands ranks better than 64.58% on this metric.

FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Imperial Brands's Free Cash Flow for the six months ended in Mar. 2026 was €-363 Mil. Imperial Brands's Revenue for the six months ended in Mar. 2026 was €16,976 Mil. Therefore, Imperial Brands's FCF Margin % for the quarter that ended in Mar. 2026 was -2.14%.

As of today, Imperial Brands's current FCF Yield % is 14.67%.

The historical rank and industry rank for Imperial Brands's FCF Margin % or its related term are showing as below:

STU:ITBA' s FCF Margin % Range Over the Past 10 Years
Min: 6.61   Med: 9.8   Max: 11.93
Current: 9.68


During the past 13 years, the highest FCF Margin % of Imperial Brands was 11.93%. The lowest was 6.61%. And the median was 9.80%.

STU:ITBA's FCF Margin % is ranked better than
64.58% of 48 companies
in the Tobacco Products industry
Industry Median: 3.56 vs STU:ITBA: 9.68


Imperial Brands FCF Margin % Related Terms


Imperial Brands FCF Margin % Historical Data

* Premium members only.

The historical data trend for Imperial Brands's FCF Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Imperial Brands FCF Margin % Chart

Imperial Brands Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
FCF Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 6.61 9.75 9.07 8.93 9.84

Imperial Brands Semi-Annual Data
Sep16 Mar17 Sep17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
FCF Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.66 17.25 -1.90 19.60 -2.14

STU:ITBA vs PM, MO, TPB: FCF Margin % Comparison

For the Tobacco subindustry, Imperial Brands's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Imperial Brands FCF Margin % vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's FCF Margin % distribution charts can be found below:

* The bar in red indicates where Imperial Brands's FCF Margin % falls into.


STU:ITBA
72GF Score
Imperial Brands PLC STU:ITBA
FCF Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Imperial Brands FCF Margin % Calculation

FCF margin is the ratio of Free Cash Flow divided by net sales or Revenue, usually presented in percent.

Imperial Brands's FCF Margin for the fiscal year that ended in Sep. 2025 is calculated as

FCF Margin=Free Cash Flow (A: Sep. 2025 )/Revenue (A: Sep. 2025 )
=3645.178/37040.124
=9.84 %

Imperial Brands's FCF Margin for the quarter that ended in Mar. 2026 is calculated as

FCF Margin=Free Cash Flow (Q: Mar. 2026 )/Revenue (Q: Mar. 2026 )
=-363.3/16975.913
=-2.14 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about FCF Margin % →
What does a FCF Margin % of -2.14% mean?
Imperial Brands (STU:ITBA) has a FCF Margin % of -2.14% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Imperial Brands and its competitors. Over the past decade, Imperial Brands' FCF Margin % has ranged from 6.61 to 11.93. According to the industry distribution chart, Imperial Brands ranks #17 out of 48 companies in the Tobacco Products industry, placing it in the top 35.4%.
Is Imperial Brands' FCF Margin % too high?
Imperial Brands' current FCF Margin % is -2.14%. Over the past 10 years, this metric has ranged from a low of 6.61 to a high of 11.93. Based on the distribution chart, Imperial Brands ranks #17 out of 48 companies in the Tobacco Products industry, which is above the industry midpoint. Overall, Imperial Brands has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' FCF Margin % compare to PM and MO?
According to the Tobacco Products industry distribution chart, Imperial Brands ranks #17 out of 48 companies for FCF Margin %. This puts Imperial Brands in the upper half of its industry. The industry median FCF Margin % is 3.56. Historically, Imperial Brands' own FCF Margin % has ranged from 6.61 to 11.93 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Tobacco Products company?
The median FCF Margin % among Tobacco Products companies is 3.56, based on 48 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Imperial Brands and its competitors. For the Tobacco Products industry, the median FCF Margin % is 3.56 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Brands's current FCF Margin % is -2.14%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Imperial Brands (STU:ITBA) has a current FCF Margin % of -2.14%. The stock's GF Value™ is €20.71, compared to a current price of €32.20 — trading 55.5% above its estimated fair value. The current FCF Margin % is -2.14%. Imperial Brands' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current FCF Margin % is -2.14% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Imperial Brands (STU:ITBA) Overvalued in 2026?

Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued. The current stock price of €32.20 is trading 55.5% above its estimated GF Value™ of €20.71.

Key valuation signals for STU:ITBA:

  • FCF Margin %: -2.14%
  • GF Value™: €20.71 vs. price of €32.20 (55.5% above fair value)
  • GF Score™: 72/100 with 3 warning signs

No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Imperial Brands Business Description

Address 121 Winterstoke Road, Bristol, GBR, BS3 2LL
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score

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FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€32.20
Price
€20.71
GF Value