Imperial BrandsSTU:ITBA 72 Median PS Value is €28.04 as of Jun. 26, 2026, which is 100% below its 10-year median of 0.80. GuruFocus rates STU:ITBA with a GF Score™ of 72/100 and a GF Value™ of €20.69. The stock has 3 warning signs investors should review. Among 26 Tobacco Products companies, Imperial Brands ranks better than 53.85% on this metric.
This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
Median PS Value is calculated as trailing twelve months (TTM) Revenue per Share times 10-Year median PS Ratio. Imperial Brands's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €45.882. Imperial Brands's 10-Year median PS Ratio is 0.6111. Therefore, the Median PS Value for today is €28.04.
As of today (2026-06-26), Imperial Brands's share price is €32.20. Imperial Brands's Median PS Value is €28.04. Therefore, Imperial Brands's Price to Median PS Value for today is 1.15.
The historical rank and industry rank for Imperial Brands's Median PS Value or its related term are showing as below:
STU:ITBA'
s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.47 Med: 0.8 Max: 1.61
Current: 1.15
During the past 13 years, the highest Price to Median PS Value of Imperial Brands was 1.61. The lowest was 0.47. And the median was 0.80.
STU:ITBA's Price-to-Median-PS-Value is ranked better than 53.85% of 26
companies
in the Tobacco Products industry
Industry Median: 1.215
vs STU:ITBA: 1.15
Imperial Brands (STU:ITBA) Median PS Value Explanation
This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio
is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.
Imperial Brands's Price to Median PS Value for today is calculated as
Price to Median PS Value
=
Share Price
/
Median PS Value
=
32.20
/
28.04
=
1.15
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Imperial Brands Median PS Value Related Terms
Imperial Brands Median PS Value Historical Data
* Premium members only.
The historical data trend for Imperial Brands's Median PS Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:ITBA vs PM, MO, TPB: Median PS Value Comparison
For the Tobacco subindustry, Imperial Brands's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Imperial Brands Price-to-Median-PS-Value vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's Price-to-Median-PS-Value distribution charts can be found below:
* The bar in red indicates where Imperial Brands's Price-to-Median-PS-Value falls into.
10-Year Median PS Ratio is 0.6111.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Imperial Brands's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €45.882.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Imperial Brands (STU:ITBA) has a Median PS Value of €28.04 as of Jun. 26, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Imperial Brands and its competitors. This is 3405% above median its historical median of 0.80. Over the past decade, Imperial Brands' Median PS Value has ranged from 0.47 to 1.61. According to the industry distribution chart, Imperial Brands ranks #12 out of 26 companies in the Tobacco Products industry, placing it in the top 46.2%.
Is Imperial Brands' Median PS Value too high?
Imperial Brands' current Median PS Value of €28.04 is 3405% above median its 10-year median of 0.80. Over the past 10 years, this metric has ranged from a low of 0.47 to a high of 1.61. Based on the distribution chart, Imperial Brands ranks #12 out of 26 companies in the Tobacco Products industry, which is above the industry midpoint. Overall, Imperial Brands has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' Median PS Value compare to PM and MO?
According to the Tobacco Products industry distribution chart, Imperial Brands ranks #12 out of 26 companies for Median PS Value. This puts Imperial Brands in the upper half of its industry. The industry median Median PS Value is 1.22. Historically, Imperial Brands' own Median PS Value has ranged from 0.47 to 1.61 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for a Tobacco Products company?
The median Median PS Value among Tobacco Products companies is 1.22, based on 26 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Imperial Brands and its competitors. For the Tobacco Products industry, the median Median PS Value is 1.22 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Brands's current Median PS Value is €28.04, which is 3405% above median its own 10-year median of 0.80. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Imperial Brands (STU:ITBA) has a current Median PS Value of €28.04. The stock's GF Value™ is €20.69, compared to a current price of €32.20 — trading 55.6% above its estimated fair value. The current Median PS Value is €28.04, which is 3405% above median its 10-year median of 0.80. Imperial Brands' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current Median PS Value is €28.04 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Brands (STU:ITBA) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued.
The current stock price of €32.20 is trading 55.6% above its estimated GF Value™ of €20.69.
Key valuation signals for STU:ITBA:
Median PS Value: €28.04 (3405% above median its 10-year median of 0.80)
GF Value™: €20.69 vs. price of €32.20 (55.6% above fair value)
No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score
Get the complete analysis for STU:ITBA
Median PS Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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