YouGov's Days Sales Outstanding for the
six
months ended in Jan. 2026 was 60.85.
YouGov's Days Inventory for the
six
months ended in Jan. 2026 was 0.
YouGov's Days Payable for the
six
months ended in Jan. 2026 was 252.09.
Therefore, YouGov's Cash Conversion Cycle (CCC) for the
six
months ended in Jan. 2026 was -191.24.
Generally, the lower this number is, the better for the company. Although it should be combined with other metrics (such as ROE % and ROA %), it can be especially useful for comparing close competitors, because the company with the lowest CCC is often the one with better management.
Be Aware
CCC is most effective with retail-type companies, which have inventories that are sold to customers. Consulting businesses, software companies and insurance companies are all examples of companies for whom this metric is meaningless.
The CCC is one of several tools that can help you evaluate management, especially if it is calculated for several consecutive time periods and for several competitors. Decreasing or steady CCCs are good, while rising ones should motivate you to dig a bit deeper.
YouGov Cash Conversion Cycle Related Terms
YouGov Cash Conversion Cycle Historical Data
* Premium members only.
The historical data trend for YouGov's Cash Conversion Cycle can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:YOU vs VRSK, EFX, BAH: Cash Conversion Cycle Comparison
For the Consulting Services subindustry, YouGov's Cash Conversion Cycle, along with its competitors' market caps and Cash Conversion Cycle data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov Cash Conversion Cycle vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's Cash Conversion Cycle distribution charts can be found below:
* The bar in red indicates where YouGov's Cash Conversion Cycle falls into.
Cash Conversion Cycle (CCC) measures how fast a company can convert cash on hand into even more cash on hand. This metric looks at the amount of time needed to sell inventory, the amount of time needed to collect receivables and the length of time the company is afforded to pay its bills without incurring penalties.
Cash Conversion Cycle is one of several measures of management effectiveness.
YouGov's Cash Conversion Cycle for the fiscal year that ended in Jul. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Cash Conversion Cycle of -191.24 mean?
YouGov (LSE:YOU) has a Cash Conversion Cycle of -191.24 as of Jan. 2026. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on YouGov and its competitors.
Is YouGov's Cash Conversion Cycle too high?
YouGov's current Cash Conversion Cycle is -191.24. Overall, YouGov has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Cash Conversion Cycle compare to VRSK and EFX?
YouGov's Cash Conversion Cycle of -191.24 can be compared against companies in the Business Services industry. The industry median Cash Conversion Cycle is 38.50. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cash Conversion Cycle for a Business Services company?
The median Cash Conversion Cycle among Business Services companies is 38.50, based on 1,069 companies in the industry. Companies in the top quartile (top 25%) have a Cash Conversion Cycle significantly above this median, while those in the bottom quartile fall well below. However, Cash Conversion Cycle should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cash Conversion Cycle mean?
A high Cash Conversion Cycle can signal that a stock is expensive relative to its fundamentals. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on YouGov and its competitors. For the Business Services industry, the median Cash Conversion Cycle is 38.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current Cash Conversion Cycle is -191.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.15 — trading 62% below its estimated fair value. The current Cash Conversion Cycle is -191.24. YouGov's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cash Conversion Cycle calculated?
Cash Conversion Cycle is calculated from a company's financial statements. For YouGov (LSE:YOU), the current Cash Conversion Cycle is -191.24 as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (LSE:YOU) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.15 is trading 62% below its estimated GF Value™ of £5.67.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for LSE:YOU:
Cash Conversion Cycle: -191.24
GF Value™: £5.67 vs. price of £2.15 (62% below fair value)
No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
74GF Score
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