YouGovLSE:YOU -0.09%74 PEG Ratio is 0.54 as of Jul. 01, 2026, which is 62% below its 10-year median of 1.42. GuruFocus rates LSE:YOU with a GF Score™ of 74/100 and a GF Value™ of £5.67 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 447 Business Services companies, YouGov ranks better than 77.18% on this metric.
PE Ratio without NRI / 5-Year EBITDA Growth Rate*
PEG Ratio is defined as the PE Ratio without NRI divided by the growth ratio. The growth rate we use is the 5-Year EBITDA growth rate. As of today, YouGov's PE Ratio without NRI is 8.31. YouGov's 5-Year EBITDA growth rate is 15.30%. Therefore, YouGov's PEG Ratio for today is 0.54.
* The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.
The historical rank and industry rank for YouGov's PEG Ratio or its related term are showing as below:
LSE:YOU'
s PEG Ratio Range Over the Past 10 Years
Min: 0.34 Med: 1.42 Max: 2.86
Current: 0.54
During the past 13 years, YouGov's highest PEG Ratio was 2.86. The lowest was 0.34. And the median was 1.42.
LSE:YOU's PEG Ratio is ranked better than 77.18% of 447
companies
in the Business Services industry
Industry Median: 1.18
vs LSE:YOU: 0.54
Peter Lynch thinks a company with a P/E ratio equal to its growth rate is fairly valued.
YouGov (LSE:YOU) PEG Ratio Explanation
To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the P/E ratio divided by the growth ratio. He thinks a company with a P/E ratio equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a P/E of 20, instead of a company growing 10% a year with a P/E of 10.
YouGov PEG Ratio Related Terms
YouGov PEG Ratio Historical Data
* Premium members only.
The historical data trend for YouGov's PEG Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Consulting Services subindustry, YouGov's PEG Ratio, along with its competitors' market caps and PEG Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov PEG Ratio vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's PEG Ratio distribution charts can be found below:
* The bar in red indicates where YouGov's PEG Ratio falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* Note: The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.
YouGov (LSE:YOU) has a PEG Ratio of 0.54 as of Jul. 01, 2026. Price-earnings to growth ratio is the ratio of price-earnings to a company's earnings growth rate. View historical data on YouGov and its competitors. This is 62% below median its historical median of 1.42. Over the past decade, YouGov's PEG Ratio has ranged from 0.34 to 2.86. According to the industry distribution chart, YouGov ranks #102 out of 447 companies in the Business Services industry, placing it in the top 22.8%.
Is YouGov's PEG Ratio too high?
YouGov's current PEG Ratio of 0.54 is 62% below median its 10-year median of 1.42. Over the past 10 years, this metric has ranged from a low of 0.34 to a high of 2.86. The Business Services industry median PEG Ratio is 1.18. YouGov's value of 0.54 is 54.2% below this industry median. Based on the distribution chart, YouGov ranks #102 out of 447 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, YouGov has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's PEG Ratio compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #102 out of 447 companies for PEG Ratio. This places YouGov in the top 23% of its industry — outperforming the majority of peers. The industry median PEG Ratio is 1.18. YouGov's value of 0.54 is 54.2% below this benchmark. Historically, YouGov's own PEG Ratio has ranged from 0.34 to 2.86 over the past decade. While the company's 10-year median is 1.42 vs. the industry median of 1.18, YouGov has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PEG Ratio for a Business Services company?
The median PEG Ratio among Business Services companies is 1.18, based on 447 companies in the industry. Companies in the top quartile (top 25%) have a PEG Ratio significantly above this median, while those in the bottom quartile fall well below. However, PEG Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current PEG Ratio of 0.54 is 54.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PEG Ratio mean?
A high PEG Ratio can signal that a stock is expensive relative to its fundamentals. Price-earnings to growth ratio is the ratio of price-earnings to a company's earnings growth rate. View historical data on YouGov and its competitors. For the Business Services industry, the median PEG Ratio is 1.18 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current PEG Ratio is 0.54, which is 62% below median its own 10-year median of 1.42. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.15 — trading 62% below its estimated fair value. The current PEG Ratio is 0.54, which is 62% below median its 10-year median of 1.42 and 54.2% below the Business Services industry median of 1.18. YouGov's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PEG Ratio calculated?
PEG Ratio is calculated from a company's financial statements. For YouGov (LSE:YOU), the current PEG Ratio is 0.54 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (LSE:YOU) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.15 is trading 62% below its estimated GF Value™ of £5.67.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for LSE:YOU:
PEG Ratio: 0.54 (62% below median its 10-year median of 1.42)
GF Value™: £5.67 vs. price of £2.15 (62% below fair value)
Industry Position: 54.2% below the Business Services median (#102 of 447)
No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
74GF Score
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