YouGov (LSE:YOU) Ending Cash Position: £32.8 Mil (As of Jan. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

LSE:YOU YouGov PLC LSE:YOU
79 GF Score
Price £2.61
GF Value £5.67
Valuation Possible Value Trap
! 6 Warning Signs
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What is YouGov Ending Cash Position?

YouGov LSE:YOU +1.01% 79 Ending Cash Position is £32.8 Mil as of Jan. 2026. GuruFocus rates LSE:YOU with a GF Score™ of 79/100 and a GF Value™ of £5.67 (Possible Value Trap). The stock has 6 warning signs investors should review.

YouGov's Ending Cash Position for the quarter that ended in Jan. 2026 was £32.8 Mil.

YouGov's quarterly Ending Cash Position increased from Jan. 2025 (£49.8 Mil) to Jul. 2025 (£54.8 Mil) but then declined from Jul. 2025 (£54.8 Mil) to Jan. 2026 (£32.8 Mil).

YouGov's annual Ending Cash Position declined from Jul. 2023 (£107.2 Mil) to Jul. 2024 (£73.6 Mil) and declined from Jul. 2024 (£73.6 Mil) to Jul. 2025 (£54.8 Mil).

YouGov Ending Cash Position Related Terms

YouGov Ending Cash Position Historical Data

* Premium members only.

The historical data trend for YouGov's Ending Cash Position can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

YouGov Ending Cash Position Chart

YouGov Annual Data
Trend Jul16 Jul17 Jul18 Jul19 Jul20 Jul21 Jul22 Jul23 Jul24 Jul25
Ending Cash Position
Get a 7-Day Free Trial Premium Member Only Premium Member Only 35.50 37.40 107.20 73.60 54.80

YouGov Semi-Annual Data
Jul16 Jan17 Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Ending Cash Position Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 53.40 73.60 49.80 54.80 32.80
LSE:YOU
79GF Score
YouGov PLC LSE:YOU
Ending Cash Position is just one metric. See GF Score™, valuation, warning signs, and more.
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YouGov Ending Cash Position Calculation

Ending Cash Position is the cash and cash equivalents balance at the end of the accounting period, as indicated on the Cash Flow statement. It is equal to the Beginning Cash Position plus the Net Change in Cash.

YouGov's Ending Cash Position for the fiscal year that ended in Jul. 2025 is calculated as

Ending Cash Position= Beginning Cash Position+Net Change in Cash
=73.6+-18.8
=54.8

YouGov's Ending Cash Position for the quarter that ended in Jan. 2026 is calculated as

Ending Cash Position=Beginning Cash Position+Net Change in Cash
=54.8+-22
=32.8

Frequently Asked Questions Learn more about Ending Cash Position →
What does a Ending Cash Position of £32.8 Mil mean?
YouGov (LSE:YOU) has a Ending Cash Position of £32.8 Mil as of Jan. 2026. Ending Cash Position is the cash and cash equivalents balance at the end of the accounting period, as indicated on the Cash Flow statement. View historical data on YouGov and its competitors.
Is YouGov's Ending Cash Position too high?
YouGov's current Ending Cash Position is £32.8 Mil. Overall, YouGov has a GF Score™ of 79/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Ending Cash Position compare to VRSK and EFX?
YouGov's Ending Cash Position of £32.8 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Ending Cash Position for a Business Services company?
A good Ending Cash Position depends on the Business Services industry context. However, Ending Cash Position should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Ending Cash Position mean?
A high Ending Cash Position can signal that a stock is expensive relative to its fundamentals. Ending Cash Position is the cash and cash equivalents balance at the end of the accounting period, as indicated on the Cash Flow statement. View historical data on YouGov and its competitors. YouGov's current Ending Cash Position is £32.8 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.61 — trading 54% below its estimated fair value. The current Ending Cash Position is £32.8 Mil. YouGov's overall GF Score™ is 79/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Ending Cash Position calculated?
Ending Cash Position is calculated from a company's financial statements. For YouGov (LSE:YOU), the current Ending Cash Position is £32.8 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is YouGov (LSE:YOU) Overvalued in 2026?

Based on GuruFocus' analysis, YouGov stock appears to be undervalued. The current stock price of £2.61 is trading 54% below its estimated GF Value™ of £5.67. GuruFocus considers YouGov to be Possible Value Trap.

Key valuation signals for LSE:YOU:

  • Ending Cash Position: £32.8 Mil
  • GF Value™: £5.67 vs. price of £2.61 (54% below fair value)
  • GF Score™: 79/100 with 6 warning signs

No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

YouGov Business Description

Other Exchanges YUGVF:USAYOUl:UKY1G:Germany
Address 50 Featherstone Street, London, GBR, EC1Y 8RT
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
79GF Score

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Ending Cash Position is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£2.61
Price
£5.67
GF Value