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YouGovLSE:YOU +1.01%79 EV-to-EBITDA is 6.88 as of Aug. 05, 2026, which is 67% below its 10-year median of 21.09. GuruFocus rates LSE:YOU with a GF Score™ of 79/100 and a GF Value™ of £5.67 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 901 Business Services companies, YouGov ranks better than 56.16% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, YouGov's enterprise value is £482.1 Mil.
YouGov's EBITDA for the trailing twelve months (TTM) ended in Jan. 2026 was £70.1 Mil. Therefore, YouGov's EV-to-EBITDA for today is 6.88.
The historical rank and industry rank for YouGov's EV-to-EBITDA or its related term are showing as below:
LSE:YOU'
s EV-to-EBITDA Range Over the Past 10 Years
Min: 4.82 Med: 21.09 Max: 45.43
Current: 6.88
During the past 13 years, the highest EV-to-EBITDA of YouGov was 45.43. The lowest was 4.82. And the median was 21.09.
LSE:YOU's EV-to-EBITDA is ranked better than 56.16% of 901
companies
in the Business Services industry
Industry Median: 7.77
vs LSE:YOU: 6.88
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
As of today (2026-08-05), YouGov's stock price is £2.606.
YouGov's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jan. 2026 was £0.104. Therefore, YouGov's PE Ratio (TTM) for today is 25.06.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
YouGov's share price for today is £2.606.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. YouGov's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jan. 2026 was £0.104.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for YouGov's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:YOU vs VRSK, EFX, BAH: EV-to-EBITDA Comparison
For the Consulting Services subindustry, YouGov's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov EV-to-EBITDA vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where YouGov's EV-to-EBITDA falls into.
YouGov's current Enterprise Value is £482.1 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. YouGov's EBITDA for the trailing twelve months (TTM) ended in Jan. 2026 was £70.1 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov (LSE:YOU) has a EV-to-EBITDA of 6.88 as of Aug. 05, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on YouGov. This is 67% below median its historical median of 21.09. Over the past decade, YouGov's EV-to-EBITDA has ranged from 4.82 to 45.43. According to the industry distribution chart, YouGov ranks #395 out of 901 companies in the Business Services industry, placing it in the top 43.8%.
Is YouGov's EV-to-EBITDA too high?
YouGov's current EV-to-EBITDA of 6.88 is 67% below median its 10-year median of 21.09. Over the past 10 years, this metric has ranged from a low of 4.82 to a high of 45.43. The Business Services industry median EV-to-EBITDA is 7.77. YouGov's value of 6.88 is 11.5% below this industry median. Based on the distribution chart, YouGov ranks #395 out of 901 companies in the Business Services industry, which is above the industry midpoint. Overall, YouGov has a GF Score™ of 79/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's EV-to-EBITDA compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #395 out of 901 companies for EV-to-EBITDA. This puts YouGov in the upper half of its industry. The industry median EV-to-EBITDA is 7.77. YouGov's value of 6.88 is 11.5% below this benchmark. Historically, YouGov's own EV-to-EBITDA has ranged from 4.82 to 45.43 over the past decade. While the company's 10-year median is 21.09 vs. the industry median of 7.77, YouGov has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Business Services company?
The median EV-to-EBITDA among Business Services companies is 7.77, based on 901 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current EV-to-EBITDA of 6.88 is 11.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on YouGov. For the Business Services industry, the median EV-to-EBITDA is 7.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current EV-to-EBITDA is 6.88, which is 67% below median its own 10-year median of 21.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.61 — trading 54% below its estimated fair value. The current EV-to-EBITDA is 6.88, which is 67% below median its 10-year median of 21.09 and 11.5% below the Business Services industry median of 7.77. YouGov's overall GF Score™ is 79/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For YouGov (LSE:YOU), the current EV-to-EBITDA is 6.88 as of Aug. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (LSE:YOU) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.61 is trading 54% below its estimated GF Value™ of £5.67.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for LSE:YOU:
EV-to-EBITDA: 6.88 (67% below median its 10-year median of 21.09)
GF Value™: £5.67 vs. price of £2.61 (54% below fair value)
Industry Position: 11.5% below the Business Services median (#395 of 901)
No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
79GF Score
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