YouGov (LSE:YOU) ROE % Adjusted to Book Value: 4.70% (As of Jan. 2026)

YouGov LSE:YOU -0.28% 74 ROE % Adjusted to Book Value is 4.70% as of Jan. 2026. GuruFocus rates LSE:YOU with a GF Score™ of 74/100 and a GF Value™ of £5.67 (Possible Value Trap). The stock has 6 warning signs investors should review.

YouGov's ROE % for the quarter that ended in Jan. 2026 was 7.10%. YouGov's PB Ratio for the quarter that ended in Jan. 2026 was 1.51. YouGov's ROE % Adjusted to Book Value for the quarter that ended in Jan. 2026 was 4.70%.

YouGov ROE % Adjusted to Book Value Related Terms

YouGov ROE % Adjusted to Book Value Historical Data

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The historical data trend for YouGov's ROE % Adjusted to Book Value can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

YouGov ROE % Adjusted to Book Value Chart

YouGov Annual Data

Trend

Jul16

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Jul18

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Jul25

ROE % Adjusted to Book Value

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0.90

1.49

3.70

-0.43

3.75

YouGov Semi-Annual Data
	Jul16	Jan17	Jul17	Jan18	Jul18	Jan19	Jul19	Jan20	Jul20	Jan21	Jul21	Jan22	Jul22	Jan23	Jul23	Jan24	Jul24	Jan25	Jul25	Jan26
ROE % Adjusted to Book Value	Get a 7-Day Free Trial															0.65	-2.53	3.48	3.09	4.70

LSE:YOU vs VRSK, EFX, BAH: ROE % Adjusted to Book Value Comparison

For the Consulting Services subindustry, YouGov's ROE % Adjusted to Book Value, along with its competitors' market caps and ROE % Adjusted to Book Value data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

YouGov ROE % Adjusted to Book Value vs Business Services Industry

For the Business Services industry and Industrials sector, YouGov's ROE % Adjusted to Book Value distribution charts can be found below:

* The bar in red indicates where YouGov's ROE % Adjusted to Book Value falls into.

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74GF Score

YouGov PLC LSE:YOU

ROE % Adjusted to Book Value is just one metric. See GF Score™, valuation, warning signs, and more.

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YouGov ROE % Adjusted to Book Value Calculation

YouGov's ROE % Adjusted to Book Value for the fiscal year that ended in Jul. 2025 is calculated as

ROE % Adjusted to Book Value	=	ROE %	/	PB Ratio
	=	7.16%	/	1.91
	=	3.75%

YouGov's ROE % Adjusted to Book Value for the quarter that ended in Jan. 2026 is calculated as

ROE % Adjusted to Book Value	=	ROE %	/	PB Ratio
	=	7.10%	/	1.51
	=	4.70%

Frequently Asked Questions Learn more about ROE % Adjusted to Book Value →

What does a ROE % Adjusted to Book Value of 4.70% mean?

YouGov (LSE:YOU) has a ROE % Adjusted to Book Value of 4.70% as of Jan. 2026. Return on equity adjusted to book is the ratio of return on equity to price-book ratio. View historical data on YouGov and its competitors.

Is YouGov's ROE % Adjusted to Book Value too high?

YouGov's current ROE % Adjusted to Book Value is 4.70%. Overall, YouGov has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.

How does YouGov's ROE % Adjusted to Book Value compare to VRSK and EFX?

YouGov's ROE % Adjusted to Book Value of 4.70% can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROE % Adjusted to Book Value for a Business Services company?

A good ROE % Adjusted to Book Value depends on the Business Services industry context. However, ROE % Adjusted to Book Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROE % Adjusted to Book Value mean?

A high ROE % Adjusted to Book Value can signal that a stock is expensive relative to its fundamentals. Return on equity adjusted to book is the ratio of return on equity to price-book ratio. View historical data on YouGov and its competitors. YouGov's current ROE % Adjusted to Book Value is 4.70%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is YouGov stock overvalued right now?

Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.13 — trading 62.4% below its estimated fair value. The current ROE % Adjusted to Book Value is 4.70%. YouGov's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROE % Adjusted to Book Value calculated?

ROE % Adjusted to Book Value is calculated from a company's financial statements. For YouGov (LSE:YOU), the current ROE % Adjusted to Book Value is 4.70% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is YouGov (LSE:YOU) Overvalued in 2026?

Based on GuruFocus' analysis, YouGov stock appears to be undervalued. The current stock price of £2.13 is trading 62.4% below its estimated GF Value™ of £5.67. GuruFocus considers YouGov to be Possible Value Trap.

Key valuation signals for LSE:YOU:

ROE % Adjusted to Book Value: 4.70%
GF Value™: £5.67 vs. price of £2.13 (62.4% below fair value)
GF Score™: 74/100 with 6 warning signs

No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

YouGov Business Description

Industry Industrials Business Services

Comparable Companies LSE:SAG LSE:BTG LSE:PPHC LSE:FNTL LSE:ELIX LSE:GTLY LSE:DIAL LSE:MANO LSE:RCFX LSE:DATA LSE:EXPN VRSK XSWX:SGSN EFX XPAR:BVI ASX:ALQ BAH TSE:6532 XSWX:DKSH FCN

Other Exchanges YUGVF:USA YOUl:UK Y1G:Germany

Address 50 Featherstone Street, London, GBR, EC1Y 8RT

Website https://corporate.yougov.com

YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.

74GF Score

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ROE % Adjusted to Book Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£2.13

Price

£5.67

GF Value

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