Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
YouGovLSE:YOU +0.86%73 EV-to-EBIT is 15.81 as of Aug. 04, 2026, which is 63% below its 10-year median of 42.22. GuruFocus rates LSE:YOU with a GF Score™ of 73/100 and a GF Value™ of £5.67 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 853 Business Services companies, YouGov ranks worse than 67.06% on this metric.
EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, YouGov's Enterprise Value is £479.1 Mil.
YouGov's EBIT for the trailing twelve months (TTM) ended in Jan. 2026 was £30.3 Mil. Therefore, YouGov's EV-to-EBIT for today is 15.81.
The historical rank and industry rank for YouGov's EV-to-EBIT or its related term are showing as below:
LSE:YOU'
s EV-to-EBIT Range Over the Past 10 Years
Min: 7.91 Med: 42.22 Max: 92.01
Current: 15.82
During the past 13 years, the highest EV-to-EBIT of YouGov was 92.01. The lowest was 7.91. And the median was 42.22.
LSE:YOU's EV-to-EBIT is ranked worse than 67.06% of 853
companies
in the Business Services industry
Industry Median: 11.21
vs LSE:YOU: 15.82
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
YouGov's Enterprise Value for the quarter that ended in Jan. 2026 was £457.5 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. YouGov's EBIT for the trailing twelve months (TTM) ended in Jan. 2026 was £30.3 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov EV-to-EBIT Related Terms
YouGov EV-to-EBIT Historical Data
* Premium members only.
The historical data trend for YouGov's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Consulting Services subindustry, YouGov's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov EV-to-EBIT vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where YouGov's EV-to-EBIT falls into.
YouGov's current Enterprise Value is £479.1 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. YouGov's EBIT for the trailing twelve months (TTM) ended in Jan. 2026 was £30.3 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov (LSE:YOU) has a EV-to-EBIT of 15.81 as of Aug. 04, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on YouGov and its competitors. This is 63% below median its historical median of 42.22. Over the past decade, YouGov's EV-to-EBIT has ranged from 7.91 to 92.01. According to the industry distribution chart, YouGov ranks #572 out of 853 companies in the Business Services industry, placing it in the top 67.1%.
Is YouGov's EV-to-EBIT too high?
YouGov's current EV-to-EBIT of 15.81 is 63% below median its 10-year median of 42.22. Over the past 10 years, this metric has ranged from a low of 7.91 to a high of 92.01. The Business Services industry median EV-to-EBIT is 11.21. YouGov's value of 15.81 is 41% above this industry median. Based on the distribution chart, YouGov ranks #572 out of 853 companies in the Business Services industry, which is below the industry midpoint. Overall, YouGov has a GF Score™ of 73/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's EV-to-EBIT compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #572 out of 853 companies for EV-to-EBIT. This places YouGov in the lower half of its industry. The industry median EV-to-EBIT is 11.21. YouGov's value of 15.81 is 41% above this benchmark. Historically, YouGov's own EV-to-EBIT has ranged from 7.91 to 92.01 over the past decade. While the company's 10-year median is 42.22 vs. the industry median of 11.21, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Business Services company?
The median EV-to-EBIT among Business Services companies is 11.21, based on 853 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current EV-to-EBIT of 15.81 is 41% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on YouGov and its competitors. For the Business Services industry, the median EV-to-EBIT is 11.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current EV-to-EBIT is 15.81, which is 63% below median its own 10-year median of 42.22. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.58 — trading 54.5% below its estimated fair value. The current EV-to-EBIT is 15.81, which is 63% below median its 10-year median of 42.22 and 41% above the Business Services industry median of 11.21. YouGov's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For YouGov (LSE:YOU), the current EV-to-EBIT is 15.81 as of Aug. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (LSE:YOU) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.58 is trading 54.5% below its estimated GF Value™ of £5.67.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for LSE:YOU:
EV-to-EBIT: 15.81 (63% below median its 10-year median of 42.22)
GF Value™: £5.67 vs. price of £2.58 (54.5% below fair value)
Industry Position: 41% above the Business Services median (#572 of 853)
No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
73GF Score
Get the complete analysis for LSE:YOU
EV-to-EBIT is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
LSE:YOU has been successfully added to your 
