YouGov (LSE:YOU) LT-Debt-to-Total-Asset: 0.27 (As of Jan. 2026)

YouGov LSE:YOU +2.88% 74 LT-Debt-to-Total-Asset is 0.27 as of Jan. 2026. GuruFocus rates LSE:YOU with a GF Score™ of 74/100 and a GF Value™ of £5.67 (Possible Value Trap). The stock has 6 warning signs investors should review.

LT Debt to Total Assets is a measurement representing the percentage of a corporation's assets that are financed with loans and financial obligations lasting more than one year. The ratio provides a general measure of the financial position of a company, including its ability to meet financial requirements for outstanding loans. It is calculated as a company's Long-Term Debt & Capital Lease Obligationdivide by its Total Assets. YouGov's long-term debt to total assests ratio for the quarter that ended in Jan. 2026 was 0.27.

YouGov's long-term debt to total assets ratio increased from Jan. 2025 (0.25) to Jan. 2026 (0.27). It may suggest that YouGov is progressively becoming more dependent on debt to grow their business.

YouGov (LSE:YOU) LT-Debt-to-Total-Asset Explanation

LT Debt to Total Asset is a measurement representing the percentage of a corporation's assets that are financed with loans and financial obligations lasting more than one year. The ratio provides a general measure of the financial position of a company, including its ability to meet financial requirements for outstanding loans. A year-over-year decrease in this metric would suggest the company is progressively becoming less dependent on debt to grow their business.

YouGov LT-Debt-to-Total-Asset Related Terms

YouGov LT-Debt-to-Total-Asset Historical Data

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The historical data trend for YouGov's LT-Debt-to-Total-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

YouGov LT-Debt-to-Total-Asset Chart

YouGov Annual Data

Trend

Jul16

Jul17

Jul18

Jul19

Jul20

Jul21

Jul22

Jul23

Jul24

Jul25

LT-Debt-to-Total-Asset

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0.05

0.04

0.03

0.30

0.25

YouGov Semi-Annual Data
	Jul16	Jan17	Jul17	Jan18	Jul18	Jan19	Jul19	Jan20	Jul20	Jan21	Jul21	Jan22	Jul22	Jan23	Jul23	Jan24	Jul24	Jan25	Jul25	Jan26
LT-Debt-to-Total-Asset	Get a 7-Day Free Trial															0.32	0.30	0.25	0.25	0.27

74GF Score

YouGov PLC LSE:YOU

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YouGov LT-Debt-to-Total-Asset Calculation

YouGov's Long-Term Debt to Total Asset Ratio for the fiscal year that ended in Jul. 2025 is calculated as

LT Debt to Total Assets (A: Jul. 2025 )	=	Long-Term Debt & Capital Lease Obligation (A: Jul. 2025 )	/	Total Assets (A: Jul. 2025 )
	=	149.5	/	600.3
	=	0.25

YouGov's Long-Term Debt to Total Asset Ratio for the quarter that ended in Jan. 2026 is calculated as

LT Debt to Total Assets (Q: Jan. 2026 )	=	Long-Term Debt & Capital Lease Obligation (Q: Jan. 2026 )	/	Total Assets (Q: Jan. 2026 )
	=	150.5	/	564.4
	=	0.27

Frequently Asked Questions Learn more about LT-Debt-to-Total-Asset →

What does a LT-Debt-to-Total-Asset of 0.27 mean?

YouGov (LSE:YOU) has a LT-Debt-to-Total-Asset of 0.27 as of Jan. 2026. Long-term Debt to Total Asset ratio is the ratio of total long-term debt to total assets. View historical data on YouGov and its competitors.

Is YouGov's LT-Debt-to-Total-Asset too high?

YouGov's current LT-Debt-to-Total-Asset is 0.27. Overall, YouGov has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.

How does YouGov's LT-Debt-to-Total-Asset compare to VRSK and EFX?

YouGov's LT-Debt-to-Total-Asset of 0.27 can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good LT-Debt-to-Total-Asset for a Business Services company?

A good LT-Debt-to-Total-Asset depends on the Business Services industry context. However, LT-Debt-to-Total-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high LT-Debt-to-Total-Asset mean?

A high LT-Debt-to-Total-Asset can signal that a stock is expensive relative to its fundamentals. Long-term Debt to Total Asset ratio is the ratio of total long-term debt to total assets. View historical data on YouGov and its competitors. YouGov's current LT-Debt-to-Total-Asset is 0.27. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is YouGov stock overvalued right now?

Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.36 — trading 58.4% below its estimated fair value. The current LT-Debt-to-Total-Asset is 0.27. YouGov's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is LT-Debt-to-Total-Asset calculated?

LT-Debt-to-Total-Asset is calculated from a company's financial statements. For YouGov (LSE:YOU), the current LT-Debt-to-Total-Asset is 0.27 as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is YouGov (LSE:YOU) Overvalued in 2026?

Based on GuruFocus' analysis, YouGov stock appears to be undervalued. The current stock price of £2.36 is trading 58.4% below its estimated GF Value™ of £5.67. GuruFocus considers YouGov to be Possible Value Trap.

Key valuation signals for LSE:YOU:

LT-Debt-to-Total-Asset: 0.27
GF Value™: £5.67 vs. price of £2.36 (58.4% below fair value)
GF Score™: 74/100 with 6 warning signs

No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

YouGov Business Description

Industry Industrials Business Services

Comparable Companies LSE:SAG LSE:BTG LSE:PPHC LSE:FNTL LSE:ELIX LSE:GTLY LSE:DIAL LSE:MANO LSE:RCFX LSE:DATA LSE:EXPN VRSK XSWX:SGSN EFX XPAR:BVI ASX:ALQ BAH TSE:6532 XSWX:DKSH FCN

Other Exchanges YUGVF:USA YOUl:UK Y1G:Germany

Address 50 Featherstone Street, London, GBR, EC1Y 8RT

Website https://corporate.yougov.com

YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.

74GF Score

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LT-Debt-to-Total-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£2.36

Price

£5.67

GF Value

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