YouGovLSE:YOU -0.28%74 Days Payable is 252.09 as of Jan. 2026, which is 300% above its 10-year median of 63.01. GuruFocus rates LSE:YOU with a GF Score™ of 74/100 and a GF Value™ of £5.67 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 943 Business Services companies, YouGov ranks better than 93% on this metric.
YouGov's average Accounts Payable for the
six
months ended in Jan. 2026 was £51.8 Mil. YouGov's Cost of Goods Sold for the
six
months ended in Jan. 2026 was £37.5 Mil.
Hence, YouGov's Days Payable for the
six
months ended in Jan. 2026 was 252.09.
The historical rank and industry rank for YouGov's Days Payable or its related term are showing as below:
LSE:YOU'
s Days Payable Range Over the Past 10 Years
Min: 28.24 Med: 63.01 Max: 406.7
Current: 336.06
During the past 13 years, YouGov's highest Days Payable was 406.70. The lowest was 28.24. And the median was 63.01.
LSE:YOU's Days Payable is ranked better than 93% of 943
companies
in the Business Services industry
Industry Median: 46.92
vs LSE:YOU: 336.06
YouGov's Days Payable
declined
from Jan. 2025 (256.24) to Jan. 2026 (252.09).
It may suggest that YouGovaccelerated paying its suppliers.
YouGov Days Payable Related Terms
YouGov Days Payable Historical Data
* Premium members only.
The historical data trend for YouGov's Days Payable can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:YOU vs VRSK, EFX, BAH: Days Payable Comparison
For the Consulting Services subindustry, YouGov's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov Days Payable vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's Days Payable distribution charts can be found below:
* The bar in red indicates where YouGov's Days Payable falls into.
Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.
YouGov's Days Payable for the fiscal year that ended in Jul. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov (LSE:YOU) has a Days Payable of 252.09 as of Jan. 2026. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on YouGov and its competitors. This is 300% above median its historical median of 63.01. Over the past decade, YouGov's Days Payable has ranged from 28.24 to 406.70. According to the industry distribution chart, YouGov ranks #66 out of 943 companies in the Business Services industry, placing it in the top 7%.
Is YouGov's Days Payable too high?
YouGov's current Days Payable of 252.09 is 300% above median its 10-year median of 63.01. Over the past 10 years, this metric has ranged from a low of 28.24 to a high of 406.70. The Business Services industry median Days Payable is 46.92. YouGov's value of 252.09 is 437.3% above this industry median. Based on the distribution chart, YouGov ranks #66 out of 943 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, YouGov has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Days Payable compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #66 out of 943 companies for Days Payable. This places YouGov in the top 7% of its industry — outperforming the majority of peers. The industry median Days Payable is 46.92. YouGov's value of 252.09 is 437.3% above this benchmark. Historically, YouGov's own Days Payable has ranged from 28.24 to 406.70 over the past decade. While the company's 10-year median is 63.01 vs. the industry median of 46.92, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Payable for a Business Services company?
The median Days Payable among Business Services companies is 46.92, based on 943 companies in the industry. Companies in the top quartile (top 25%) have a Days Payable significantly above this median, while those in the bottom quartile fall well below. However, Days Payable should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current Days Payable of 252.09 is 437.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Payable mean?
A high Days Payable can signal that a stock is expensive relative to its fundamentals. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on YouGov and its competitors. For the Business Services industry, the median Days Payable is 46.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current Days Payable is 252.09, which is 300% above median its own 10-year median of 63.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.13 — trading 62.4% below its estimated fair value. The current Days Payable is 252.09, which is 300% above median its 10-year median of 63.01 and 437.3% above the Business Services industry median of 46.92. YouGov's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Payable calculated?
Days Payable is calculated from a company's financial statements. For YouGov (LSE:YOU), the current Days Payable is 252.09 as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (LSE:YOU) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.13 is trading 62.4% below its estimated GF Value™ of £5.67.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for LSE:YOU:
Days Payable: 252.09 (300% above median its 10-year median of 63.01)
GF Value™: £5.67 vs. price of £2.13 (62.4% below fair value)
Industry Position: 437.3% above the Business Services median (#66 of 943)
No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
74GF Score
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