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YouGov's gross profit for the
six
months ended in Jan. 2026 was £157.3 Mil. YouGov's gross profit for the trailing twelve months (TTM) ended in Jan. 2026 was £322.2 Mil.
Gross Margin % is calculated as gross profit divided by its revenue. YouGov's gross profit for the
six
months ended in Jan. 2026 was £157.3 Mil. YouGov's Revenue for the
six
months ended in Jan. 2026 was £194.8 Mil. Therefore, YouGov's Gross Margin % for the quarter that ended in Jan. 2026 was 80.75%.
YouGov had a gross margin of 80.75% for the quarter that ended in Jan. 2026 => Durable competitive advantage
During the past 13 years, the highestGross Margin % of YouGov was 84.76%. The lowest was 77.92%. And the median was 81.87%.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
YouGov had a gross margin of 80.75% for the quarter that ended in Jan. 2026 => Durable competitive advantage
YouGov Gross Profit Related Terms
YouGov Gross Profit Historical Data
* Premium members only.
The historical data trend for YouGov's Gross Profit can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:YOU vs VRSK, EFX, BAH: Gross Profit Comparison
For the Consulting Services subindustry, YouGov's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov Gross Profit vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's Gross Profit distribution charts can be found below:
* The bar in red indicates where YouGov's Gross Profit falls into.
Gross Profit for the trailing twelve months (TTM) ended in Jan. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was £322.2 Mil.
Gross Profit is the numerator in the calculation of Gross Margin.
YouGov's Gross Margin % for the quarter that ended in Jan. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
YouGov (LSE:YOU) has a Gross Profit of £322.2 Mil as of Jan. 2026. Gross Profit equals net sales less total cost of goods sold. View historical data on YouGov and its competitors.
Is YouGov's Gross Profit too high?
YouGov's current Gross Profit is £322.2 Mil. Overall, YouGov has a GF Score™ of 76/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Gross Profit compare to VRSK and EFX?
YouGov's Gross Profit of £322.2 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Profit for a Business Services company?
A good Gross Profit depends on the Business Services industry context. However, Gross Profit should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Profit mean?
A high Gross Profit can signal that a stock is expensive relative to its fundamentals. Gross Profit equals net sales less total cost of goods sold. View historical data on YouGov and its competitors. YouGov's current Gross Profit is £322.2 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.68, compared to a current price of £2.85 — trading 49.9% below its estimated fair value. The current Gross Profit is £322.2 Mil. YouGov's overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Profit calculated?
Gross Profit is calculated from a company's financial statements. For YouGov (LSE:YOU), the current Gross Profit is £322.2 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (LSE:YOU) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.85 is trading 49.9% below its estimated GF Value™ of £5.68.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for LSE:YOU:
Gross Profit: £322.2 Mil
GF Value™: £5.68 vs. price of £2.85 (49.9% below fair value)
No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
76GF Score
Get the complete analysis for LSE:YOU
Gross Profit is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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