YouGov (LSE:YOU) Dividend Payout Ratio: 0.82 (As of Jan. 2026) — 273% Above Median


LSE:YOU YouGov PLC LSE:YOU
74 GF Score
Price £2.13
GF Value £5.67
Valuation Possible Value Trap
! 6 Warning Signs
View Full Analysis

What is YouGov Dividend Payout Ratio?

YouGov LSE:YOU -0.28% 74 Dividend Payout Ratio is 0.82 as of Jan. 2026, which is 273% above its 10-year median of 0.22. GuruFocus rates LSE:YOU with a GF Score™ of 74/100 and a GF Value™ of £5.67 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 517 Business Services companies, YouGov ranks better than 62.28% on this metric.

The Dividend Payout Ratio is the measure of dividends paid out to shareholders relative to the company's net income. It is calculated as the Dividends per Share divided by the Earnings per Share (Diluted) during the same time period. YouGov's Dividend Payout Ratio for the months ended in Jan. 2026 was 0.82.

The historical rank and industry rank for YouGov's Dividend Payout Ratio or its related term are showing as below:

LSE:YOU' s Dividend Payout Ratio Range Over the Past 10 Years
Min: 0.12   Med: 0.22   Max: 0.36
Current: 0.36

During the past 13 years, the highest Dividend Payout Ratio of YouGov was 0.36. The lowest was 0.12. And the median was 0.22.

LSE:YOU's Dividend Payout Ratio is ranked better than
62.28% of 517 companies
in the Business Services industry
Industry Median: 0.44 vs LSE:YOU: 0.36

As of today (2026-06-29), the Dividend Yield % of YouGov is 4.34%.

During the past 13 years, the highest Trailing Annual Dividend Yield of YouGov was 5.56%. The lowest was 0.28%. And the median was 0.48%.

YouGov's Dividends per Share for the months ended in Jan. 2026 was £0.09.

During the past 12 months, YouGov's average Dividends Per Share Growth Rate was 3.30% per year. During the past 3 years, the average Dividends Per Share Growth Rate was 14.50% per year. During the past 5 years, the average Dividends Per Share Growth Rate was 18.40% per year. During the past 10 years, the average Dividends Per Share Growth Rate was 29.40% per year.

During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of YouGov was 44.20% per year. The lowest was 14.50% per year. And the median was 29.30% per year.

The growth rate is calculated with least square regression.

For more information regarding to dividend, please check our Dividend Page.

* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.

YouGov (LSE:YOU) Dividend Payout Ratio Explanation

In dividends investing, Dividend Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.

YouGov Dividend Payout Ratio Related Terms

YouGov Dividend Payout Ratio Historical Data

* Premium members only.

The historical data trend for YouGov's Dividend Payout Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

YouGov Dividend Payout Ratio Chart

YouGov Annual Data
Trend Jul16 Jul17 Jul18 Jul19 Jul20 Jul21 Jul22 Jul23 Jul24 Jul25
Dividend Payout Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.24 0.26 0.18 0.31 0.29

YouGov Semi-Annual Data
Jul16 Jan17 Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Dividend Payout Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.43 0.00 0.54 0.00 0.82

LSE:YOU vs VRSK, EFX, BAH: Dividend Payout Ratio Comparison

For the Consulting Services subindustry, YouGov's Dividend Payout Ratio, along with its competitors' market caps and Dividend Payout Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

YouGov Dividend Payout Ratio vs Business Services Industry

For the Business Services industry and Industrials sector, YouGov's Dividend Payout Ratio distribution charts can be found below:

* The bar in red indicates where YouGov's Dividend Payout Ratio falls into.


LSE:YOU
74GF Score
YouGov PLC LSE:YOU
Dividend Payout Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

YouGov Dividend Payout Ratio Calculation

The Dividend Payout Ratio is the measure of dividends paid out to shareholders relative to the company's net income. It is calculated as the Dividends per Share divided by the Earnings per Share (Diluted) during the same time period.

YouGov's Dividend Payout Ratio for the fiscal year that ended in Jul. 2025 is calculated as

Dividend Payout Ratio=Dividends per Share (A: Jul. 2025 )/ EPS without NRI (A: Jul. 2025 )
=0.09/ 0.313
=0.29

YouGov's Dividend Payout Ratio for the quarter that ended in Jan. 2026 is calculated as

Dividend Payout Ratio=Dividends per Share (Q: Jan. 2026 )/ EPS without NRI (Q: Jan. 2026 )
=0.093/ 0.113
=0.82

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Dividend Payout Ratio →
What does a Dividend Payout Ratio of 0.82 mean?
YouGov (LSE:YOU) has a Dividend Payout Ratio of 0.82 as of Jan. 2026. Dividend payout ratio is the percent of company earnings paid out as dividends. View historical data on YouGov and its competitors. This is 273% above median its historical median of 0.22. Over the past decade, YouGov's Dividend Payout Ratio has ranged from 0.12 to 0.36. According to the industry distribution chart, YouGov ranks #195 out of 517 companies in the Business Services industry, placing it in the top 37.7%.
Is YouGov's Dividend Payout Ratio too high?
YouGov's current Dividend Payout Ratio of 0.82 is 273% above median its 10-year median of 0.22. Over the past 10 years, this metric has ranged from a low of 0.12 to a high of 0.36. The Business Services industry median Dividend Payout Ratio is 0.44. YouGov's value of 0.82 is 86.4% above this industry median. Based on the distribution chart, YouGov ranks #195 out of 517 companies in the Business Services industry, which is above the industry midpoint. Overall, YouGov has a GF Score™ of 74/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Dividend Payout Ratio compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #195 out of 517 companies for Dividend Payout Ratio. This puts YouGov in the upper half of its industry. The industry median Dividend Payout Ratio is 0.44. YouGov's value of 0.82 is 86.4% above this benchmark. Historically, YouGov's own Dividend Payout Ratio has ranged from 0.12 to 0.36 over the past decade. While the company's 10-year median is 0.22 vs. the industry median of 0.44, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Payout Ratio for a Business Services company?
The median Dividend Payout Ratio among Business Services companies is 0.44, based on 517 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Payout Ratio significantly above this median, while those in the bottom quartile fall well below. However, Dividend Payout Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current Dividend Payout Ratio of 0.82 is 86.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Payout Ratio mean?
A high Dividend Payout Ratio can signal that a stock is expensive relative to its fundamentals. Dividend payout ratio is the percent of company earnings paid out as dividends. View historical data on YouGov and its competitors. For the Business Services industry, the median Dividend Payout Ratio is 0.44 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current Dividend Payout Ratio is 0.82, which is 273% above median its own 10-year median of 0.22. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (LSE:YOU) is currently considered Possible Value Trap. The stock's GF Value™ is £5.67, compared to a current price of £2.13 — trading 62.4% below its estimated fair value. The current Dividend Payout Ratio is 0.82, which is 273% above median its 10-year median of 0.22 and 86.4% above the Business Services industry median of 0.44. YouGov's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Payout Ratio calculated?
Dividend Payout Ratio is calculated from a company's financial statements. For YouGov (LSE:YOU), the current Dividend Payout Ratio is 0.82 as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is YouGov (LSE:YOU) Overvalued in 2026?

Based on GuruFocus' analysis, YouGov stock appears to be undervalued. The current stock price of £2.13 is trading 62.4% below its estimated GF Value™ of £5.67. GuruFocus considers YouGov to be Possible Value Trap.

Key valuation signals for LSE:YOU:

  • Dividend Payout Ratio: 0.82 (273% above median its 10-year median of 0.22)
  • GF Value™: £5.67 vs. price of £2.13 (62.4% below fair value)
  • GF Score™: 74/100 with 6 warning signs
  • Industry Position: 86.4% above the Business Services median (#195 of 517)

No single metric tells the full story. See the LSE:YOU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

YouGov Business Description

Other Exchanges YUGVF:USAYOUl:UKY1G:Germany
Address 50 Featherstone Street, London, GBR, EC1Y 8RT
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
74GF Score

Get the complete analysis for LSE:YOU

Dividend Payout Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£2.13
Price
£5.67
GF Value