Card Factory (CHIX:CARDL) Cyclically Adjusted Revenue per Share: £1.53 (As of Jan. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:CARDL Card Factory PLC CHIX:CARDL
81 GF Score
Price £0.70
GF Value £1.10
Valuation Significantly Undervalued
! 4 Warning Signs
View Full Analysis

What is Card Factory Cyclically Adjusted Revenue per Share?

Card Factory CHIX:CARDL +2.04% 81 Cyclically Adjusted Revenue per Share is £1.53 as of Jan. 2026. GuruFocus rates CHIX:CARDL with a GF Score™ of 81/100 and a GF Value™ of £1.10 (Significantly Undervalued). The stock has 4 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Revenue per Share and the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years.

Card Factory's adjusted revenue per share data for the fiscal year that ended in Jan. 2026 was £1.670. Add all the adjusted revenue per share for the past 10 years together and divide the count will get our Cyclically Adjusted Revenue per Share, which is £1.53 for the trailing ten years ended in Jan. 2026.

During the past 12 months, Card Factory's average Cyclically Adjusted Revenue Growth Rate was 3.40% per year. During the past 3 years, the average Cyclically Adjusted Revenue Growth Rate was 4.50% per year. During the past 5 years, the average Cyclically Adjusted Revenue Growth Rate was 6.30% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Revenue Growth Rate using Cyclically Adjusted Revenue per Share data.

During the past 13 years, the highest 3-Year average Cyclically Adjusted Revenue Growth Rate of Card Factory was 7.60% per year. The lowest was 4.50% per year. And the median was 6.90% per year.

As of today (2026-07-15), Card Factory's current stock price is £ 0.699. Card Factory's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Jan. 2026 was £1.53. Card Factory's Cyclically Adjusted PS Ratio of today is 0.46.

During the past 13 years, the highest Cyclically Adjusted PS Ratio of Card Factory was 0.99. The lowest was 0.29. And the median was 0.63.


Card Factory  (CHIX:CARDl) Cyclically Adjusted Revenue per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Revenue per Share may underestimate the company's revenue. Cyclically Adjusted PS Ratio can seem to be too high even the actual PS Ratio is low.

For the Cyclically Adjusted PS Ratio, the revenue per share of the past 10 years are inflation-adjusted and averaged. The result is used for P/S calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PS Ratio is also called CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Card Factory's Cyclically Adjusted PS Ratio of today is calculated as

Cyclically Adjusted PS Ratio=Share Price/Cyclically Adjusted Revenue per Share
=0.699/1.53
=0.46

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Cyclically Adjusted PS Ratio of Card Factory was 0.99. The lowest was 0.29. And the median was 0.63.


Be Aware

Cyclically Adjusted PS Ratio works better for cyclical companies. It gives you a better idea on the company's real revenue value.


Card Factory Cyclically Adjusted Revenue per Share Related Terms


Card Factory Cyclically Adjusted Revenue per Share Historical Data

* Premium members only.

The historical data trend for Card Factory's Cyclically Adjusted Revenue per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Card Factory Cyclically Adjusted Revenue per Share Chart

Card Factory Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
Cyclically Adjusted Revenue per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.22 1.34 1.43 1.47 1.53

Card Factory Semi-Annual Data
Jul16 Jan17 Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Cyclically Adjusted Revenue per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.43 0.00 1.47 0.00 1.53

CHIX:CARDL vs CASY, WSM, DKS: Cyclically Adjusted Revenue per Share Comparison

For the Specialty Retail subindustry, Card Factory's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Card Factory Cyclically Adjusted PS Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Card Factory's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Card Factory's Cyclically Adjusted PS Ratio falls into.


CHIX:CARDL
81GF Score
Card Factory PLC CHIX:CARDL
Cyclically Adjusted Revenue per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Card Factory Cyclically Adjusted Revenue per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Revenue per Share and the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years.

What is Cyclically Adjusted Revenue per Share? How do we calculate Cyclically Adjusted Revenue per Share?

Cyclically Adjusted Revenue per Share is the average of the inflation adjusted Revenue per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Revenue per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the revenue per share from 2001 through 2010.

We adjusted the 2001 revenue per share data with the total inflation from 2001 through 2010 to the equivalent revenue in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's revenue is $1 a share in 2001, then the 2001's equivalent revenue in 2010 is $1.4 a share. If Wal-Mart's revenue is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 revenue in 2010 is $1.35. So on and so forth, you get the equivalent revenue per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Card Factory's adjusted Revenue per Share data for the fiscal year that ended in Jan. 2026 was:

Adj_RevenuePerShare=Revenue per Share /CPI of Jan. 2026 (Change)*Current CPI (Jan. 2026)
=1.67/139.4000*139.4000
=1.670

Current CPI (Jan. 2026) = 139.4000.

Card Factory Annual Data

Revenue per Share CPI Adj_RevenuePerShare
201701 1.168 101.800 1.599
201801 1.237 104.500 1.650
201901 1.277 106.400 1.673
202001 1.322 108.300 1.702
202101 0.834 109.300 1.064
202201 1.060 114.600 1.289
202301 1.347 124.800 1.505
202401 1.471 130.000 1.577
202501 1.554 135.100 1.603
202601 1.670 139.400 1.670

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

What does a Cyclically Adjusted Revenue per Share of £1.53 mean?
Card Factory (CHIX:CARDL) has a Cyclically Adjusted Revenue per Share of £1.53 as of Jan. 2026. Cyclically adjusted revenue per share represents the company's inflation-adjusted revenue per share over a 10-year period. View historical data on Card Factory and its competitors.
Is Card Factory's Cyclically Adjusted Revenue per Share too high?
Card Factory's current Cyclically Adjusted Revenue per Share is £1.53. Overall, Card Factory has a GF Score™ of 81/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Card Factory's Cyclically Adjusted Revenue per Share compare to CASY and WSM?
Card Factory's Cyclically Adjusted Revenue per Share of £1.53 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Revenue per Share for a Retail - Cyclical company?
A good Cyclically Adjusted Revenue per Share depends on the Retail - Cyclical industry context. However, Cyclically Adjusted Revenue per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Revenue per Share mean?
A high Cyclically Adjusted Revenue per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted revenue per share represents the company's inflation-adjusted revenue per share over a 10-year period. View historical data on Card Factory and its competitors. Card Factory's current Cyclically Adjusted Revenue per Share is £1.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Card Factory stock overvalued right now?
Based on GuruFocus' analysis, Card Factory (CHIX:CARDL) is currently considered Significantly Undervalued. The stock's GF Value™ is £1.10, compared to a current price of £0.70 — trading 36.5% below its estimated fair value. The current Cyclically Adjusted Revenue per Share is £1.53. Card Factory's overall GF Score™ is 81/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Revenue per Share calculated?
Cyclically Adjusted Revenue per Share is calculated from a company's financial statements. For Card Factory (CHIX:CARDL), the current Cyclically Adjusted Revenue per Share is £1.53 as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Card Factory (CHIX:CARDL) Overvalued in 2026?

Based on GuruFocus' analysis, Card Factory stock appears to be undervalued. The current stock price of £0.70 is trading 36.5% below its estimated GF Value™ of £1.10. GuruFocus considers Card Factory to be Significantly Undervalued.

Key valuation signals for CHIX:CARDL:

  • Cyclically Adjusted Revenue per Share: £1.53
  • GF Value™: £1.10 vs. price of £0.70 (36.5% below fair value)
  • GF Score™: 81/100 with 4 warning signs

No single metric tells the full story. See the CHIX:CARDL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Card Factory Business Description

Other Exchanges CRFCF:USACARD:UK0CT:Germany
Address Century House, Brunel Road, 41 Industrial Estate, Wakefield, West Yorkshire, GBR, WF2 0XG
Card Factory PLC is a British retailer of greeting cards. The principal activities of the Company operations are as a vertically integrated, omnichannel retailer of cards, gifts, and celebration essentials. Its products are offered via stores present in the United Kingdom, as well as online through websites: Card Factory and Getting Personal. The company's revenue is principally attributable to the retail sale of cards, dressings, and gifts. The business model is vertically integrated. It has an in-house design team, a printing facility, and a central warehousing facility.
81GF Score

Get the complete analysis for CHIX:CARDL

Cyclically Adjusted Revenue per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£0.70
Price
£1.10
GF Value