Card Factory (CHIX:CARDL) Moat Score: 3/10 (As of Jul. 07, 2026)


CHIX:CARDL Card Factory PLC CHIX:CARDL
81 GF Score
Price £0.67
GF Value £1.11
Valuation Significantly Undervalued
! 4 Warning Signs
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What is Card Factory Moat Score?

Card Factory CHIX:CARDL -1.61% 81 Moat Score is 3 as of Jul. 07, 2026. GuruFocus rates CHIX:CARDL with a GF Score™ of 81/100 and a GF Value™ of £1.11 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 1,115 Retail - Cyclical companies, Card Factory ranks better than 84.22% on this metric.

Card Factory has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Card Factory has No Moat: Card Factory has a transient advantage with its retail presence in the UK, but faces intense competition and low switching costs. It lacks significant brand strength or cost advantages to sustain a durable moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Card Factory might have No Moat - Very weak/transient advantages.

Card Factory  (CHIX:CARDl) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Card Factory Moat Score Related Terms

CHIX:CARDL vs CASY, WSM, DKS: Moat Score Comparison

For the Specialty Retail subindustry, Card Factory's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Card Factory Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Card Factory's Moat Score distribution charts can be found below:

* The bar in red indicates where Card Factory's Moat Score falls into.


CHIX:CARDL
81GF Score
Card Factory PLC CHIX:CARDL
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Card Factory (CHIX:CARDL) has a Moat Score of 3 as of Jul. 07, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Card Factory ranks #176 out of 1115 companies in the Retail - Cyclical industry, placing it in the top 15.8%.
Is Card Factory's Moat Score too high?
Card Factory's current Moat Score is 3. Based on the distribution chart, Card Factory ranks #176 out of 1115 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Card Factory has a GF Score™ of 81/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Card Factory's Moat Score compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Card Factory ranks #176 out of 1115 companies for Moat Score. This places Card Factory in the top 16% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Card Factory's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Card Factory stock overvalued right now?
Based on GuruFocus' analysis, Card Factory (CHIX:CARDL) is currently considered Significantly Undervalued. The stock's GF Value™ is £1.11, compared to a current price of £0.67 — trading 39.5% below its estimated fair value. The current Moat Score is 3. Card Factory's overall GF Score™ is 81/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Card Factory (CHIX:CARDL), the current Moat Score is 3 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Card Factory (CHIX:CARDL) Overvalued in 2026?

Based on GuruFocus' analysis, Card Factory stock appears to be undervalued. The current stock price of £0.67 is trading 39.5% below its estimated GF Value™ of £1.11. GuruFocus considers Card Factory to be Significantly Undervalued.

Key valuation signals for CHIX:CARDL:

  • Moat Score: 3
  • GF Value™: £1.11 vs. price of £0.67 (39.5% below fair value)
  • GF Score™: 81/100 with 4 warning signs

No single metric tells the full story. See the CHIX:CARDL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Card Factory Business Description

Other Exchanges CRFCF:USACARD:UK0CT:Germany
Address Century House, Brunel Road, 41 Industrial Estate, Wakefield, West Yorkshire, GBR, WF2 0XG
Card Factory PLC is a British retailer of greeting cards. The principal activities of the Company operations are as a vertically integrated, omnichannel retailer of cards, gifts, and celebration essentials. Its products are offered via stores present in the United Kingdom, as well as online through websites: Card Factory and Getting Personal. The company's revenue is principally attributable to the retail sale of cards, dressings, and gifts. The business model is vertically integrated. It has an in-house design team, a printing facility, and a central warehousing facility.
81GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£0.67
Price
£1.11
GF Value