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Cheer HoldingCHR -1.89%57 Earnings Yield (Joel Greenblatt) % is -11.47% as of Dec. 2025. GuruFocus rates CHR with a GF Score™ of 57/100 and a GF Value™ of $57.35 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,009 Media - Diversified companies, Cheer Holding ranks better than 76.11% on this metric.
Cheer Holding's Enterprise Value for the quarter that ended in Dec. 2025 was $-229.3 Mil.
Cheer Holding's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was $26.3 Mil. Cheer Holding's Earnings Yield (Joel Greenblatt) for the quarter that ended in Dec. 2025 was -11.47%.
The historical rank and industry rank for Cheer Holding's Earnings Yield (Joel Greenblatt) % or its related term are showing as below:
CHR'
s Earnings Yield (Joel Greenblatt) % Range Over the Past 10 Years
Min: -3512.77 Med: -13.85 Max: 3831.8
Current: -11.34
During the past 9 years, the highest Earnings Yield (Joel Greenblatt) of Cheer Holding was 3831.80%. The lowest was -3512.77%. And the median was -13.85%.
CHR's Earnings Yield (Joel Greenblatt) % is ranked better than 76.11% of 1009
companies
in the Media - Diversified industry
Industry Median: 2.79
vs CHR: -11.34
Joel Greenblatt's definition of earnings yield has the same problems the regular earnings yield does. It does not consider the growth of the company. It only looks at one-year's business operation. For cyclical companies, the earnings yield is usually highest at the peak of the business cycle. But these earnings are rarely sustainable.
A better indicator of the attractiveness of an investment which takes growth into account is the Forward Rate of Return (Yacktman) %. Cheer Holding's Forward Rate of Return (Yacktman) % for the quarter that ended in Dec. 2025 was 8,151.46%. The Forward Rate of Return uses the normalized Free Cash Flow of the past five years, and considers growth. The forward rate of return can be thought of as the return that investors buying the stock today can expect from it in the future.
Joel Greenblatt defines the earnings yield using the above equation because it more accurately reflects the company's profitability relative to its stock price. Items like interest payment and tax etc. are not directly related to the company's operational profitability.
Enterprise Value instead of market cap (share price) is used in the calculation because it is the real price stock and bond investors together pay for the company.
Be Aware
Joel Greenblatt's definition of earnings yield has the same problems the regular earnings yield does. It does not consider the growth of the company. It only looks at one-year's business operation. For cyclical companies, the earnings yield is usually highest at the peak of the business cycle. But these earnings are rarely sustainable.
Cheer Holding Earnings Yield (Joel Greenblatt) % Related Terms
Cheer Holding Earnings Yield (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Cheer Holding's Earnings Yield (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Cheer Holding's Earnings Yield (Joel Greenblatt) %, along with its competitors' market caps and Earnings Yield (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cheer Holding Earnings Yield (Joel Greenblatt) % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cheer Holding's Earnings Yield (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Cheer Holding's Earnings Yield (Joel Greenblatt) % falls into.
In his book, The Little That Beat the Market, hedge fund manager Joel Greenblatt defines Earnings Yield as operating income divided by enterprise value.
Cheer Holdings Earnings Yield (Joel Greenblatt) for the fiscal year that ended in Dec. 2025 is calculated as
For company reported semi-annually or annually, GuruFocus only calculate annual data for Earnings Yield (Joel Greenblatt) and apply the annual figure to corresponding quarter.
What does a Earnings Yield (Joel Greenblatt) % of -11.47% mean?
Cheer Holding (CHR) has a Earnings Yield (Joel Greenblatt) % of -11.47% as of Dec. 2025. Joel Greenblatt's earnings yield equals the ratio of earnings before interest and taxes to enterprise value. View historical data on Cheer Holding and its competitors. According to the industry distribution chart, Cheer Holding ranks #241 out of 1009 companies in the Media - Diversified industry, placing it in the top 23.9%.
Is Cheer Holding's Earnings Yield (Joel Greenblatt) % too high?
Cheer Holding's current Earnings Yield (Joel Greenblatt) % is -11.47%. Based on the distribution chart, Cheer Holding ranks #241 out of 1009 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Cheer Holding has a GF Score™ of 57/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's Earnings Yield (Joel Greenblatt) % compare to CNET and BAOS?
According to the Media - Diversified industry distribution chart, Cheer Holding ranks #241 out of 1009 companies for Earnings Yield (Joel Greenblatt) %. This places Cheer Holding in the top 24% of its industry — outperforming the majority of peers. The industry median Earnings Yield (Joel Greenblatt) % is 2.79. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Earnings Yield (Joel Greenblatt) % for a Media - Diversified company?
The median Earnings Yield (Joel Greenblatt) % among Media - Diversified companies is 2.79, based on 1,009 companies in the industry. Companies in the top quartile (top 25%) have a Earnings Yield (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, Earnings Yield (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Earnings Yield (Joel Greenblatt) % mean?
A high Earnings Yield (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's earnings yield equals the ratio of earnings before interest and taxes to enterprise value. View historical data on Cheer Holding and its competitors. For the Media - Diversified industry, the median Earnings Yield (Joel Greenblatt) % is 2.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cheer Holding's current Earnings Yield (Joel Greenblatt) % is -11.47%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.35, compared to a current price of $1.82 — trading 96.8% below its estimated fair value. The current Earnings Yield (Joel Greenblatt) % is -11.47%. Cheer Holding's overall GF Score™ is 57/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Earnings Yield (Joel Greenblatt) % calculated?
Earnings Yield (Joel Greenblatt) % is calculated from a company's financial statements. For Cheer Holding (CHR), the current Earnings Yield (Joel Greenblatt) % is -11.47% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cheer Holding (CHR) Overvalued in 2026?
Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued.
The current stock price of $1.82 is trading 96.8% below its estimated GF Value™ of $57.35.
GuruFocus considers Cheer Holding to be Possible Value Trap.
Key valuation signals for CHR:
Earnings Yield (Joel Greenblatt) %: -11.47%
GF Value™: $57.35 vs. price of $1.82 (96.8% below fair value)
No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
57GF Score
Get the complete analysis for CHR
Earnings Yield (Joel Greenblatt) % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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