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Pretax income is the income that a company earns before paying income taxes. Cheer Holding's pretax income for the
six
months ended in Jun. 2026 was $10.8 Mil.
Its pretax income for the trailing twelve months (TTM) ended in Jun. 2026 was $28.8 Mil.
Cheer Holding's pretax margin was 17.90%.
During the past 9 years, Cheer Holding's highest Pretax Margin was 40.91%. The lowest was 17.10%. And the median was 22.99%.
During the past 9 years, Cheer Holding's highest Pretax Margin was 40.91%. The lowest was 17.10%. And the median was 22.99%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cheer Holding Pre-Tax Income Related Terms
Cheer Holding Pre-Tax Income Historical Data
* Premium members only.
The historical data trend for Cheer Holding's Pre-Tax Income can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHR vs TDIC, SPTY, STFS: Pre-Tax Income Comparison
For the Advertising Agencies subindustry, Cheer Holding's Pre-Tax Income, along with its competitors' market caps and Pre-Tax Income data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cheer Holding Pre-Tax Income vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cheer Holding's Pre-Tax Income distribution charts can be found below:
* The bar in red indicates where Cheer Holding's Pre-Tax Income falls into.
Pre-Tax Income for the trailing twelve months (TTM) ended in Jun. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was $28.8 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cheer Holding (CHR) has a Pre-Tax Income of $28.8 Mil as of Jun. 2026. Pre-Tax Income is the total earnings before taxes but after all operating and interest expenses. View historical data on Cheer Holding and its competitors.
Is Cheer Holding's Pre-Tax Income too high?
Cheer Holding's current Pre-Tax Income is $28.8 Mil. Overall, Cheer Holding has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's Pre-Tax Income compare to TDIC and SPTY?
Cheer Holding's Pre-Tax Income of $28.8 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pre-Tax Income for a Media - Diversified company?
A good Pre-Tax Income depends on the Media - Diversified industry context. However, Pre-Tax Income should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pre-Tax Income mean?
A high Pre-Tax Income can signal that a stock is expensive relative to its fundamentals. Pre-Tax Income is the total earnings before taxes but after all operating and interest expenses. View historical data on Cheer Holding and its competitors. Cheer Holding's current Pre-Tax Income is $28.8 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $11.11, compared to a current price of $1.86 — trading 83.3% below its estimated fair value. The current Pre-Tax Income is $28.8 Mil. Cheer Holding's overall GF Score™ is 53/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pre-Tax Income calculated?
Pre-Tax Income is calculated from a company's financial statements. For Cheer Holding (CHR), the current Pre-Tax Income is $28.8 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cheer Holding (CHR) Overvalued in 2026?
Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued.
The current stock price of $1.86 is trading 83.3% below its estimated GF Value™ of $11.11.
GuruFocus considers Cheer Holding to be Possible Value Trap.
Key valuation signals for CHR:
Pre-Tax Income: $28.8 Mil
GF Value™: $11.11 vs. price of $1.86 (83.3% below fair value)
No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
53GF Score
Get the complete analysis for CHR
Pre-Tax Income is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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