Cheer HoldingCHR -2.06%58 ROC (Joel Greenblatt) % is 37.59% as of Dec. 2025, which is 45% below its 10-year median of 67.88. GuruFocus rates CHR with a GF Score™ of 58/100 and a GF Value™ of $57.90 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,021 Media - Diversified companies, Cheer Holding ranks better than 66.9% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Cheer Holding's annualized ROC (Joel Greenblatt) % for the quarter that ended in Dec. 2025 was 37.59%.
The historical rank and industry rank for Cheer Holding's ROC (Joel Greenblatt) % or its related term are showing as below:
CHR'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 29.05 Med: 67.88 Max: 354.03
Current: 29.05
During the past 9 years, Cheer Holding's highest ROC (Joel Greenblatt) % was 354.03%. The lowest was 29.05%. And the median was 67.88%.
CHR's ROC (Joel Greenblatt) % is ranked better than 66.9% of 1021
companies
in the Media - Diversified industry
Industry Median: 9.21
vs CHR: 29.05
Cheer Holding's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was -21.30% per year.
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Cheer Holding ROC (Joel Greenblatt) % Related Terms
Cheer Holding ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Cheer Holding's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHR vs CNET, BAOS, YDKG: ROC (Joel Greenblatt) % Comparison
For the Advertising Agencies subindustry, Cheer Holding's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cheer Holding ROC (Joel Greenblatt) % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cheer Holding's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Cheer Holding's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 37.59% mean?
Cheer Holding (CHR) has a ROC (Joel Greenblatt) % of 37.59% as of Dec. 2025. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Cheer Holding and its competitors. This is 45% below median its historical median of 67.88. Over the past decade, Cheer Holding's ROC (Joel Greenblatt) % has ranged from 29.05 to 354.03. According to the industry distribution chart, Cheer Holding ranks #338 out of 1021 companies in the Media - Diversified industry, placing it in the top 33.1%.
Is Cheer Holding's ROC (Joel Greenblatt) % too high?
Cheer Holding's current ROC (Joel Greenblatt) % of 37.59% is 45% below median its 10-year median of 67.88. Over the past 10 years, this metric has ranged from a low of 29.05 to a high of 354.03. The Media - Diversified industry median ROC (Joel Greenblatt) % is 9.21. Cheer Holding's value of 37.59% is 308.1% above this industry median. Based on the distribution chart, Cheer Holding ranks #338 out of 1021 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Cheer Holding has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's ROC (Joel Greenblatt) % compare to CNET and BAOS?
According to the Media - Diversified industry distribution chart, Cheer Holding ranks #338 out of 1021 companies for ROC (Joel Greenblatt) %. This puts Cheer Holding in the upper half of its industry. The industry median ROC (Joel Greenblatt) % is 9.21. Cheer Holding's value of 37.59% is 308.1% above this benchmark. Historically, Cheer Holding's own ROC (Joel Greenblatt) % has ranged from 29.05 to 354.03 over the past decade. While the company's 10-year median is 67.88 vs. the industry median of 9.21, Cheer Holding has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Media - Diversified company?
The median ROC (Joel Greenblatt) % among Media - Diversified companies is 9.21, based on 1,021 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cheer Holding's current ROC (Joel Greenblatt) % of 37.59% is 308.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Cheer Holding and its competitors. For the Media - Diversified industry, the median ROC (Joel Greenblatt) % is 9.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cheer Holding's current ROC (Joel Greenblatt) % is 37.59%, which is 45% below median its own 10-year median of 67.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.90, compared to a current price of $1.90 — trading 96.7% below its estimated fair value. The current ROC (Joel Greenblatt) % is 37.59%, which is 45% below median its 10-year median of 67.88 and 308.1% above the Media - Diversified industry median of 9.21. Cheer Holding's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Cheer Holding (CHR), the current ROC (Joel Greenblatt) % is 37.59% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cheer Holding (CHR) Overvalued in 2026?
Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued.
The current stock price of $1.90 is trading 96.7% below its estimated GF Value™ of $57.90.
GuruFocus considers Cheer Holding to be Possible Value Trap.
Key valuation signals for CHR:
ROC (Joel Greenblatt) %: 37.59% (45% below median its 10-year median of 67.88)
GF Value™: $57.90 vs. price of $1.90 (96.7% below fair value)
Industry Position: 308.1% above the Media - Diversified median (#338 of 1021)
No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
58GF Score
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