Cheer HoldingCHR -1.49%58 Return-on-Tangible-Asset is 10.34% as of Dec. 2025, which is 55% below its 10-year median of 23.05. GuruFocus rates CHR with a GF Score™ of 58/100 and a GF Value™ of $57.65 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,034 Media - Diversified companies, Cheer Holding ranks better than 81.04% on this metric.
Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. Cheer Holding's annualizedNet Income for the quarter that ended in Dec. 2025 was $35.7 Mil. Cheer Holding's average total tangible assets for the quarter that ended in Dec. 2025 was $345.5 Mil. Therefore, Cheer Holding's annualized Return-on-Tangible-Asset for the quarter that ended in Dec. 2025 was 10.34%.
The historical rank and industry rank for Cheer Holding's Return-on-Tangible-Asset or its related term are showing as below:
CHR'
s Return-on-Tangible-Asset Range Over the Past 10 Years
Min: 7.61 Med: 23.05 Max: 50.82
Current: 7.71
During the past 9 years, Cheer Holding's highest Return-on-Tangible-Asset was 50.82%. The lowest was 7.61%. And the median was 23.05%.
CHR's Return-on-Tangible-Asset is ranked better than 81.04% of 1034
companies
in the Media - Diversified industry
Industry Median: 0.74
vs CHR: 7.71
Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.
Be Aware
Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the companys earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a companys tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.
Cheer Holding Return-on-Tangible-Asset Related Terms
Cheer Holding Return-on-Tangible-Asset Historical Data
* Premium members only.
The historical data trend for Cheer Holding's Return-on-Tangible-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHR vs CNET, BAOS, YDKG: Return-on-Tangible-Asset Comparison
For the Advertising Agencies subindustry, Cheer Holding's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cheer Holding Return-on-Tangible-Asset vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cheer Holding's Return-on-Tangible-Asset distribution charts can be found below:
* The bar in red indicates where Cheer Holding's Return-on-Tangible-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
What does a Return-on-Tangible-Asset of 10.34% mean?
Cheer Holding (CHR) has a Return-on-Tangible-Asset of 10.34% as of Dec. 2025. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Cheer Holding and its competitors. This is 55% below median its historical median of 23.05. Over the past decade, Cheer Holding's Return-on-Tangible-Asset has ranged from 7.61 to 50.82. According to the industry distribution chart, Cheer Holding ranks #196 out of 1034 companies in the Media - Diversified industry, placing it in the top 19%.
Is Cheer Holding's Return-on-Tangible-Asset too high?
Cheer Holding's current Return-on-Tangible-Asset of 10.34% is 55% below median its 10-year median of 23.05. Over the past 10 years, this metric has ranged from a low of 7.61 to a high of 50.82. The Media - Diversified industry median Return-on-Tangible-Asset is 0.74. Cheer Holding's value of 10.34% is 1297.3% above this industry median. Based on the distribution chart, Cheer Holding ranks #196 out of 1034 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Cheer Holding has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's Return-on-Tangible-Asset compare to CNET and BAOS?
According to the Media - Diversified industry distribution chart, Cheer Holding ranks #196 out of 1034 companies for Return-on-Tangible-Asset. This places Cheer Holding in the top 19% of its industry — outperforming the majority of peers. The industry median Return-on-Tangible-Asset is 0.74. Cheer Holding's value of 10.34% is 1297.3% above this benchmark. Historically, Cheer Holding's own Return-on-Tangible-Asset has ranged from 7.61 to 50.82 over the past decade. While the company's 10-year median is 23.05 vs. the industry median of 0.74, Cheer Holding has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Return-on-Tangible-Asset for a Media - Diversified company?
The median Return-on-Tangible-Asset among Media - Diversified companies is 0.74, based on 1,034 companies in the industry. Companies in the top quartile (top 25%) have a Return-on-Tangible-Asset significantly above this median, while those in the bottom quartile fall well below. However, Return-on-Tangible-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cheer Holding's current Return-on-Tangible-Asset of 10.34% is 1297.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Return-on-Tangible-Asset mean?
A high Return-on-Tangible-Asset can signal that a stock is expensive relative to its fundamentals. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Cheer Holding and its competitors. For the Media - Diversified industry, the median Return-on-Tangible-Asset is 0.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cheer Holding's current Return-on-Tangible-Asset is 10.34%, which is 55% below median its own 10-year median of 23.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.65, compared to a current price of $1.96 — trading 96.6% below its estimated fair value. The current Return-on-Tangible-Asset is 10.34%, which is 55% below median its 10-year median of 23.05 and 1297.3% above the Media - Diversified industry median of 0.74. Cheer Holding's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Return-on-Tangible-Asset calculated?
Return-on-Tangible-Asset is calculated from a company's financial statements. For Cheer Holding (CHR), the current Return-on-Tangible-Asset is 10.34% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cheer Holding (CHR) Overvalued in 2026?
Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued.
The current stock price of $1.96 is trading 96.6% below its estimated GF Value™ of $57.65.
GuruFocus considers Cheer Holding to be Possible Value Trap.
Key valuation signals for CHR:
Return-on-Tangible-Asset: 10.34% (55% below median its 10-year median of 23.05)
GF Value™: $57.65 vs. price of $1.96 (96.6% below fair value)
Industry Position: 1297.3% above the Media - Diversified median (#196 of 1034)
No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
58GF Score
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