Cheer HoldingCHR +10.86%54 Pretax Margin % is 23.05% as of Dec. 2025, which is 0% above its 10-year median of 22.99. GuruFocus rates CHR with a GF Score™ of 54/100 and a GF Value™ of $57.90 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,023 Media - Diversified companies, Cheer Holding ranks better than 87.68% on this metric.
Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Cheer Holding's Pre-Tax Income for the
six
months ended in Dec. 2025 was $17.9 Mil. Cheer Holding's Revenue for the
six
months ended in Dec. 2025 was $77.8 Mil. Therefore, Cheer Holding's pretax margin for the quarter that ended in Dec. 2025 was 23.05%.
The historical rank and industry rank for Cheer Holding's Pretax Margin % or its related term are showing as below:
CHR'
s Pretax Margin % Range Over the Past 10 Years
Min: 17.1 Med: 22.99 Max: 40.91
Current: 17.26
CHR's Pretax Margin % is ranked better than 87.68% of 1023
companies
in the Media - Diversified industry
Industry Median: 2.01
vs CHR: 17.26
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Cheer Holding Pretax Margin % Related Terms
Cheer Holding Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Cheer Holding's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHR vs VSME, CNET, DRCT: Pretax Margin % Comparison
For the Advertising Agencies subindustry, Cheer Holding's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cheer Holding Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cheer Holding's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Cheer Holding's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cheer Holding (CHR) has a Pretax Margin % of 23.05% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Cheer Holding and its competitors. This is near median its historical median of 22.99. Over the past decade, Cheer Holding's Pretax Margin % has ranged from 17.10 to 40.91. According to the industry distribution chart, Cheer Holding ranks #126 out of 1023 companies in the Media - Diversified industry, placing it in the top 12.3%.
Is Cheer Holding's Pretax Margin % too high?
Cheer Holding's current Pretax Margin % of 23.05% is near median its 10-year median of 22.99. Over the past 10 years, this metric has ranged from a low of 17.10 to a high of 40.91. The Media - Diversified industry median Pretax Margin % is 2.01. Cheer Holding's value of 23.05% is 1046.8% above this industry median. Based on the distribution chart, Cheer Holding ranks #126 out of 1023 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Cheer Holding has a GF Score™ of 54/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's Pretax Margin % compare to VSME and CNET?
According to the Media - Diversified industry distribution chart, Cheer Holding ranks #126 out of 1023 companies for Pretax Margin %. This places Cheer Holding in the top 12% of its industry — outperforming the majority of peers. The industry median Pretax Margin % is 2.01. Cheer Holding's value of 23.05% is 1046.8% above this benchmark. Historically, Cheer Holding's own Pretax Margin % has ranged from 17.10 to 40.91 over the past decade. While the company's 10-year median is 22.99 vs. the industry median of 2.01, Cheer Holding has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 2.01, based on 1,023 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cheer Holding's current Pretax Margin % of 23.05% is 1046.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Cheer Holding and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 2.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cheer Holding's current Pretax Margin % is 23.05%, which is near median its own 10-year median of 22.99. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.90, compared to a current price of $1.94 — trading 96.6% below its estimated fair value. The current Pretax Margin % is 23.05%, which is near median its 10-year median of 22.99 and 1046.8% above the Media - Diversified industry median of 2.01. Cheer Holding's overall GF Score™ is 54/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Cheer Holding (CHR), the current Pretax Margin % is 23.05% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cheer Holding (CHR) Overvalued in 2026?
Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued.
The current stock price of $1.94 is trading 96.6% below its estimated GF Value™ of $57.90.
GuruFocus considers Cheer Holding to be Possible Value Trap.
Key valuation signals for CHR:
Pretax Margin %: 23.05% (near median its 10-year median of 22.99)
GF Value™: $57.90 vs. price of $1.94 (96.6% below fair value)
Industry Position: 1046.8% above the Media - Diversified median (#126 of 1023)
No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
54GF Score
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