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Cheer HoldingCHR -2.48%57 Equity-to-Asset is 0.92 as of Dec. 2025, which is 14% above its 10-year median of 0.81. GuruFocus rates CHR with a GF Score™ of 57/100 and a GF Value™ of $57.13 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,026 Media - Diversified companies, Cheer Holding ranks better than 96.98% on this metric.
Equity to Asset ratio is calculated as total stockholders equity divided by total asset. Cheer Holding's Total Stockholders Equity for the quarter that ended in Dec. 2025 was $369.7 Mil. Cheer Holding's Total Assets for the quarter that ended in Dec. 2025 was $401.7 Mil.
Therefore, Cheer Holding's Equity to Asset Ratio for the quarter that ended in Dec. 2025 was 0.92.
The historical rank and industry rank for Cheer Holding's Equity-to-Asset or its related term are showing as below:
CHR'
s Equity-to-Asset Range Over the Past 10 Years
Min: 0.37 Med: 0.81 Max: 0.92
Current: 0.92
During the past 9 years, the highest Equity to Asset Ratio of Cheer Holding was 0.92. The lowest was 0.37. And the median was 0.81.
CHR's Equity-to-Asset is ranked better than 96.98% of 1026
companies
in the Media - Diversified industry
Industry Median: 0.51
vs CHR: 0.92
Equity to Asset ratio can vary greatly across different industries, as they have different capital structure. A company with smaller Equity to Asset ratio (more leveraged) may have higher ROE % because of the leverage.
For banks, the required minimum Equity to Asset ratio by regulation is 5%. Some stronger banks may have Equity to Asset Ratio of more than 10%.
Cheer Holding Equity-to-Asset Related Terms
Cheer Holding Equity-to-Asset Historical Data
* Premium members only.
The historical data trend for Cheer Holding's Equity-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHR vs CNET, BAOS, YDKG: Equity-to-Asset Comparison
For the Advertising Agencies subindustry, Cheer Holding's Equity-to-Asset, along with its competitors' market caps and Equity-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cheer Holding Equity-to-Asset vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cheer Holding's Equity-to-Asset distribution charts can be found below:
* The bar in red indicates where Cheer Holding's Equity-to-Asset falls into.
Equity to Asset ratio measures the ratios of the portion of the asset owned by shareholders out of the total asset. It indicates the leverage of the company, and the amount of debt the company uses in its operation.
Equity to Asset ratio is calculated by dividing total stockholders equity by total asset.
Cheer Holding's Equity to Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cheer Holding (CHR) has a Equity-to-Asset of 0.92 as of Dec. 2025. Equity-to-asset ratio equals total company equity divided by total assets. It measures financial leverage. View historical data on Cheer Holding and its competitors. This is 14% above median its historical median of 0.81. Over the past decade, Cheer Holding's Equity-to-Asset has ranged from 0.37 to 0.92. According to the industry distribution chart, Cheer Holding ranks #31 out of 1026 companies in the Media - Diversified industry, placing it in the top 3%.
Is Cheer Holding's Equity-to-Asset too high?
Cheer Holding's current Equity-to-Asset of 0.92 is 14% above median its 10-year median of 0.81. Over the past 10 years, this metric has ranged from a low of 0.37 to a high of 0.92. The Media - Diversified industry median Equity-to-Asset is 0.51. Cheer Holding's value of 0.92 is 80.4% above this industry median. Based on the distribution chart, Cheer Holding ranks #31 out of 1026 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Cheer Holding has a GF Score™ of 57/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's Equity-to-Asset compare to CNET and BAOS?
According to the Media - Diversified industry distribution chart, Cheer Holding ranks #31 out of 1026 companies for Equity-to-Asset. This places Cheer Holding in the top 3% of its industry — outperforming the majority of peers. The industry median Equity-to-Asset is 0.51. Cheer Holding's value of 0.92 is 80.4% above this benchmark. Historically, Cheer Holding's own Equity-to-Asset has ranged from 0.37 to 0.92 over the past decade. While the company's 10-year median is 0.81 vs. the industry median of 0.51, Cheer Holding has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Equity-to-Asset for a Media - Diversified company?
The median Equity-to-Asset among Media - Diversified companies is 0.51, based on 1,026 companies in the industry. Companies in the top quartile (top 25%) have a Equity-to-Asset significantly above this median, while those in the bottom quartile fall well below. However, Equity-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cheer Holding's current Equity-to-Asset of 0.92 is 80.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Equity-to-Asset mean?
A high Equity-to-Asset can signal that a stock is expensive relative to its fundamentals. Equity-to-asset ratio equals total company equity divided by total assets. It measures financial leverage. View historical data on Cheer Holding and its competitors. For the Media - Diversified industry, the median Equity-to-Asset is 0.51 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cheer Holding's current Equity-to-Asset is 0.92, which is 14% above median its own 10-year median of 0.81. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.13, compared to a current price of $1.99 — trading 96.5% below its estimated fair value. The current Equity-to-Asset is 0.92, which is 14% above median its 10-year median of 0.81 and 80.4% above the Media - Diversified industry median of 0.51. Cheer Holding's overall GF Score™ is 57/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Equity-to-Asset calculated?
Equity-to-Asset is calculated from a company's financial statements. For Cheer Holding (CHR), the current Equity-to-Asset is 0.92 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cheer Holding (CHR) Overvalued in 2026?
Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued.
The current stock price of $1.99 is trading 96.5% below its estimated GF Value™ of $57.13.
GuruFocus considers Cheer Holding to be Possible Value Trap.
Key valuation signals for CHR:
Equity-to-Asset: 0.92 (14% above median its 10-year median of 0.81)
GF Value™: $57.13 vs. price of $1.99 (96.5% below fair value)
Industry Position: 80.4% above the Media - Diversified median (#31 of 1026)
No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
57GF Score
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