Cheer HoldingCHR +5.49%58 EV-to-EBIT is -8.82 as of Jul. 12, 2026. GuruFocus rates CHR with a GF Score™ of 58/100 and a GF Value™ of $57.40 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 640 Media - Diversified companies, Cheer Holding ranks better than 98.75% on this metric.
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
Cheer Holding's Enterprise Value for the quarter that ended in Dec. 2025 was $-229.3 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Cheer Holding's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was $26.3 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cheer Holding EV-to-EBIT Related Terms
Cheer Holding EV-to-EBIT Historical Data
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The historical data trend for Cheer Holding's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Cheer Holding's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cheer Holding EV-to-EBIT vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cheer Holding's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where Cheer Holding's EV-to-EBIT falls into.
Cheer Holding's current Enterprise Value is $-231.8 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Cheer Holding's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was $26.3 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cheer Holding (CHR) has a EV-to-EBIT of -8.82 as of Jul. 12, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Cheer Holding and its competitors. According to the industry distribution chart, Cheer Holding ranks #8 out of 640 companies in the Media - Diversified industry, placing it in the top 1.2%.
Is Cheer Holding's EV-to-EBIT too high?
Cheer Holding's current EV-to-EBIT is -8.82. Based on the distribution chart, Cheer Holding ranks #8 out of 640 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Cheer Holding has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's EV-to-EBIT compare to CNET and BAOS?
According to the Media - Diversified industry distribution chart, Cheer Holding ranks #8 out of 640 companies for EV-to-EBIT. This places Cheer Holding in the top 1% of its industry — outperforming the majority of peers. The industry median EV-to-EBIT is 10.59. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Media - Diversified company?
The median EV-to-EBIT among Media - Diversified companies is 10.59, based on 640 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Cheer Holding and its competitors. For the Media - Diversified industry, the median EV-to-EBIT is 10.59 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cheer Holding's current EV-to-EBIT is -8.82. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.40, compared to a current price of $1.92 — trading 96.7% below its estimated fair value. The current EV-to-EBIT is -8.82. Cheer Holding's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Cheer Holding (CHR), the current EV-to-EBIT is -8.82 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cheer Holding (CHR) Overvalued in 2026?
Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued.
The current stock price of $1.92 is trading 96.7% below its estimated GF Value™ of $57.40.
GuruFocus considers Cheer Holding to be Possible Value Trap.
Key valuation signals for CHR:
EV-to-EBIT: -8.82
GF Value™: $57.40 vs. price of $1.92 (96.7% below fair value)
No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
58GF Score
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