CHR (Cheer Holding) Intangible Assets: $34.7 Mil (As of Dec. 2025)


CHR Cheer Holding Inc CHR
58 GF Score
Price $1.92
GF Value $57.46
Valuation Possible Value Trap
! 6 Warning Signs
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What is Cheer Holding Intangible Assets?

Cheer Holding CHR +5.49% 58 Intangible Assets is $34.7 Mil as of Dec. 2025. GuruFocus rates CHR with a GF Score™ of 58/100 and a GF Value™ of $57.46 (Possible Value Trap). The stock has 6 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Cheer Holding's intangible assets for the quarter that ended in Dec. 2025 was $34.7 Mil.

Cheer Holding  (NAS:CHR) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Cheer Holding Intangible Assets Related Terms

Cheer Holding Intangible Assets Historical Data

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The historical data trend for Cheer Holding's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cheer Holding Intangible Assets Chart

Cheer Holding Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intangible Assets
Get a 7-Day Free Trial Premium Member Only 16.72 20.30 20.26 40.53 34.73

Cheer Holding Semi-Annual Data
Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 20.26 18.18 40.53 38.78 34.73
CHR
58GF Score
Cheer Holding Inc CHR
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Cheer Holding Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $34.7 Mil mean?
Cheer Holding (CHR) has a Intangible Assets of $34.7 Mil as of Dec. 2025. Intangible assets include patents, goodwill and trade secrets. View historical data on Cheer Holding and its competitors.
Is Cheer Holding's Intangible Assets too high?
Cheer Holding's current Intangible Assets is $34.7 Mil. Overall, Cheer Holding has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's Intangible Assets compare to CNET and BAOS?
Cheer Holding's Intangible Assets of $34.7 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Media - Diversified company?
A good Intangible Assets depends on the Media - Diversified industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Cheer Holding and its competitors. Cheer Holding's current Intangible Assets is $34.7 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.46, compared to a current price of $1.92 — trading 96.7% below its estimated fair value. The current Intangible Assets is $34.7 Mil. Cheer Holding's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Cheer Holding (CHR), the current Intangible Assets is $34.7 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cheer Holding (CHR) Overvalued in 2026?

Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued. The current stock price of $1.92 is trading 96.7% below its estimated GF Value™ of $57.46. GuruFocus considers Cheer Holding to be Possible Value Trap.

Key valuation signals for CHR:

  • Intangible Assets: $34.7 Mil
  • GF Value™: $57.46 vs. price of $1.92 (96.7% below fair value)
  • GF Score™: 58/100 with 6 warning signs

No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Cheer Holding Business Description

Address No. 8 Tuofangying South Road, 22nd Floor, Block B, Xinhua Technology Building, Jiuxianqiao, Chaoyang District, Beijing, CHN, 100016
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
58GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.92
Price
$57.46
GF Value