CHR (Cheer Holding) Asset Turnover: 0.20 (As of Dec. 2025)


CHR Cheer Holding Inc CHR
54 GF Score
Price $1.94
GF Value $57.90
Valuation Possible Value Trap
! 6 Warning Signs
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What is Cheer Holding Asset Turnover?

Cheer Holding CHR +10.86% 54 Asset Turnover is 0.20 as of Dec. 2025. GuruFocus rates CHR with a GF Score™ of 54/100 and a GF Value™ of $57.90 (Possible Value Trap). The stock has 6 warning signs investors should review.

Asset Turnover measures how quickly a company turns over its asset through sales. It is calculated as Revenue divided by Total Assets. Cheer Holding's Revenue for the six months ended in Dec. 2025 was $77.8 Mil. Cheer Holding's Total Assets for the quarter that ended in Dec. 2025 was $382.2 Mil. Therefore, Cheer Holding's Asset Turnover for the quarter that ended in Dec. 2025 was 0.20.

Asset Turnover is linked to ROE % through Du Pont Formula. Cheer Holding's annualized ROE % for the quarter that ended in Dec. 2025 was 10.33%. It is also linked to ROA % through Du Pont Formula. Cheer Holding's annualized ROA % for the quarter that ended in Dec. 2025 was 9.35%.


Cheer Holding  (NAS:CHR) Asset Turnover Explanation

Asset Turnover is linked to ROE % through Du Pont Formula.

Cheer Holding's annulized ROE % for the quarter that ended in Dec. 2025 is

ROE %**(Q: Dec. 2025 )
=Net Income/Total Stockholders Equity
=35.724/345.897
=(Net Income / Revenue)*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(35.724 / 155.684)*(155.684 / 382.22)*(382.22/ 345.897)
=Net Margin %*Asset Turnover*Equity Multiplier
=22.95 %*0.4073*1.105
=ROA %*Equity Multiplier
=9.35 %*1.105
=10.33 %

Note: The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** The ROE % used above is for Du Pont Analysis only. It is different from the defined ROE % page on our website, as here it uses Net Income instead of Net Income attributable to Common Stockholders in the calculation.

It is also linked to ROA % through Du Pont Formula:

Cheer Holding's annulized ROA % for the quarter that ended in Dec. 2025 is

ROA %(Q: Dec. 2025 )
=Net Income/Total Assets
=35.724/382.22
=(Net Income / Revenue)*(Revenue / Total Assets)
=(35.724 / 155.684)*(155.684 / 382.22)
=Net Margin %*Asset Turnover
=22.95 %*0.4073
=9.35 %

Note: The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

In the article Joining The Dark Side: Pirates, Spies and Short Sellers, James Montier reported that In their US sample covering the period 1968-2003, Cooper et al find that firms with low asset growth outperformed firms with high asset growth by an astounding 20% p.a. equally weighted. Even when controlling for market, size and style, low asset growth firms outperformed high asset growth firms by 13% p.a. Therefore a company with fast asset growth may underperform.

Therefore, it is a good sign if a company's Asset Turnover is consistent or even increases. If a company's asset grows faster than sales, its Asset Turnover will decline, which can be a warning sign.


Cheer Holding Asset Turnover Related Terms


Cheer Holding Asset Turnover Historical Data

* Premium members only.

The historical data trend for Cheer Holding's Asset Turnover can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cheer Holding Asset Turnover Chart

Cheer Holding Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Asset Turnover
Get a 7-Day Free Trial Premium Member Only 0.90 0.78 0.57 0.44 0.40

Cheer Holding Semi-Annual Data
Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Asset Turnover Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.29 0.22 0.22 0.20 0.20

CHR vs VSME, CNET, DRCT: Asset Turnover Comparison

For the Advertising Agencies subindustry, Cheer Holding's Asset Turnover, along with its competitors' market caps and Asset Turnover data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Cheer Holding Asset Turnover vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Cheer Holding's Asset Turnover distribution charts can be found below:

* The bar in red indicates where Cheer Holding's Asset Turnover falls into.


CHR
54GF Score
Cheer Holding Inc CHR
Asset Turnover is just one metric. See GF Score™, valuation, warning signs, and more.
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Cheer Holding Asset Turnover Calculation

Asset Turnover measures how quickly a company turns over its asset through sales.

Cheer Holding's Asset Turnover for the fiscal year that ended in Dec. 2025 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (A: Dec. 2025 )/( (Total Assets (A: Dec. 2024 )+Total Assets (A: Dec. 2025 ))/ count )
=148.835/( (346.591+401.691)/ 2 )
=148.835/374.141
=0.40

Cheer Holding's Asset Turnover for the quarter that ended in Dec. 2025 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (Q: Dec. 2025 )/( (Total Assets (Q: Jun. 2025 )+Total Assets (Q: Dec. 2025 ))/ count )
=77.842/( (362.749+401.691)/ 2 )
=77.842/382.22
=0.20

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Companies with low profit margins tend to have high Asset Turnover, while those with high profit margins have low Asset Turnover. Companies in the retail industry tend to have a very high turnover ratio.

Frequently Asked Questions Learn more about Asset Turnover →
What does a Asset Turnover of 0.20 mean?
Cheer Holding (CHR) has a Asset Turnover of 0.20 as of Dec. 2025. Asset turnover equals current-period sales over average total assets over the past two periods. View historical data on Cheer Holding and its competitors.
Is Cheer Holding's Asset Turnover too high?
Cheer Holding's current Asset Turnover is 0.20. Overall, Cheer Holding has a GF Score™ of 54/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's Asset Turnover compare to VSME and CNET?
Cheer Holding's Asset Turnover of 0.20 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Asset Turnover for a Media - Diversified company?
A good Asset Turnover depends on the Media - Diversified industry context. However, Asset Turnover should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Asset Turnover mean?
A high Asset Turnover can signal that a stock is expensive relative to its fundamentals. Asset turnover equals current-period sales over average total assets over the past two periods. View historical data on Cheer Holding and its competitors. Cheer Holding's current Asset Turnover is 0.20. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.90, compared to a current price of $1.94 — trading 96.6% below its estimated fair value. The current Asset Turnover is 0.20. Cheer Holding's overall GF Score™ is 54/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Asset Turnover calculated?
Asset Turnover is calculated from a company's financial statements. For Cheer Holding (CHR), the current Asset Turnover is 0.20 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cheer Holding (CHR) Overvalued in 2026?

Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued. The current stock price of $1.94 is trading 96.6% below its estimated GF Value™ of $57.90. GuruFocus considers Cheer Holding to be Possible Value Trap.

Key valuation signals for CHR:

  • Asset Turnover: 0.20
  • GF Value™: $57.90 vs. price of $1.94 (96.6% below fair value)
  • GF Score™: 54/100 with 6 warning signs

No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Cheer Holding Business Description

Address No. 8 Tuofangying South Road, 22nd Floor, Block B, Xinhua Technology Building, Jiuxianqiao, Chaoyang District, Beijing, CHN, 100016
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
54GF Score

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Asset Turnover is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.94
Price
$57.90
GF Value