Cheer HoldingCHR -1.49%58 EV-to-FCF is -12.92 as of Jul. 05, 2026. GuruFocus rates CHR with a GF Score™ of 58/100 and a GF Value™ of $57.65 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 610 Media - Diversified companies, Cheer Holding ranks better than 99.02% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Cheer Holding's Enterprise Value is $-231.7 Mil.
Cheer Holding's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was $17.9 Mil. Therefore, Cheer Holding's EV-to-FCF for today is -12.92.
The historical rank and industry rank for Cheer Holding's EV-to-FCF or its related term are showing as below:
CHR'
s EV-to-FCF Range Over the Past 10 Years
Min: -119.47 Med: 13.62 Max: 176.45
Current: -12.92
During the past 9 years, the highest EV-to-FCF of Cheer Holding was 176.45. The lowest was -119.47. And the median was 13.62.
CHR's EV-to-FCF is ranked better than 99.02% of 610
companies
in the Media - Diversified industry
Industry Median: 11.55
vs CHR: -12.92
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Cheer Holding's PE Ratio (TTM) for today is calculated as:
Cheer Holding's share price for today is $1.955.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Cheer Holding's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was $111.935.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Cheer Holding EV-to-FCF Related Terms
Cheer Holding EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Cheer Holding's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Cheer Holding's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cheer Holding EV-to-FCF vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cheer Holding's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Cheer Holding's EV-to-FCF falls into.
Cheer Holding's current Enterprise Value is $-231.7 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Cheer Holding's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was $17.9 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cheer Holding (CHR) has a EV-to-FCF of -12.92 as of Jul. 05, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Cheer Holding and its competitors. According to the industry distribution chart, Cheer Holding ranks #6 out of 610 companies in the Media - Diversified industry, placing it in the top 1%.
Is Cheer Holding's EV-to-FCF too high?
Cheer Holding's current EV-to-FCF is -12.92. Based on the distribution chart, Cheer Holding ranks #6 out of 610 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Cheer Holding has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cheer Holding's EV-to-FCF compare to CNET and BAOS?
According to the Media - Diversified industry distribution chart, Cheer Holding ranks #6 out of 610 companies for EV-to-FCF. This places Cheer Holding in the top 1% of its industry — outperforming the majority of peers. The industry median EV-to-FCF is 11.55. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Media - Diversified company?
The median EV-to-FCF among Media - Diversified companies is 11.55, based on 610 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Cheer Holding and its competitors. For the Media - Diversified industry, the median EV-to-FCF is 11.55 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cheer Holding's current EV-to-FCF is -12.92. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cheer Holding stock overvalued right now?
Based on GuruFocus' analysis, Cheer Holding (CHR) is currently considered Possible Value Trap. The stock's GF Value™ is $57.65, compared to a current price of $1.96 — trading 96.6% below its estimated fair value. The current EV-to-FCF is -12.92. Cheer Holding's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Cheer Holding (CHR), the current EV-to-FCF is -12.92 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cheer Holding (CHR) Overvalued in 2026?
Based on GuruFocus' analysis, Cheer Holding stock appears to be undervalued.
The current stock price of $1.96 is trading 96.6% below its estimated GF Value™ of $57.65.
GuruFocus considers Cheer Holding to be Possible Value Trap.
Key valuation signals for CHR:
EV-to-FCF: -12.92
GF Value™: $57.65 vs. price of $1.96 (96.6% below fair value)
No single metric tells the full story. See the CHR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cheer Holding Inc is a provider of next generation mobile internet infrastructure and platform services in China. It is engaged in building a digital ecosystem that integrates platforms, applications, technology, and industry into a cohesive system, thereby creating a new, open business environment that leverages AI technology. Its portfolio includes various products and services, such as Polaris Intelligent Cloud, CHEERS Telepathy, CHEERS Open Platform, CHEERS Video, CHEERS e-Mall, CheerCar, CheerChat, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, and more.
58GF Score
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