Profoto Holding ABOSTO:PRFO +0.24%62 EV-to-FCF is 9.83 as of Jul. 01, 2026, which is 48% below its 10-year median of 18.76. GuruFocus rates OSTO:PRFO with a GF Score™ of 62/100 and a GF Value™ of kr38.83 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 572 Travel & Leisure companies, Profoto Holding AB ranks better than 70.45% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Profoto Holding AB's Enterprise Value is kr501.4 Mil.
Profoto Holding AB's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was kr51.0 Mil. Therefore, Profoto Holding AB's EV-to-FCF for today is 9.83.
The historical rank and industry rank for Profoto Holding AB's EV-to-FCF or its related term are showing as below:
OSTO:PRFO'
s EV-to-FCF Range Over the Past 10 Years
Min: -413.75 Med: 18.76 Max: 411.17
Current: 9.66
During the past 8 years, the highest EV-to-FCF of Profoto Holding AB was 411.17. The lowest was -413.75. And the median was 18.76.
OSTO:PRFO's EV-to-FCF is ranked better than 70.45% of 572
companies
in the Travel & Leisure industry
Industry Median: 15.795
vs OSTO:PRFO: 9.66
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Profoto Holding AB (OSTO:PRFO) EV-to-FCF Explanation
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Profoto Holding AB's PE Ratio (TTM) for today is calculated as:
Profoto Holding AB's share price for today is kr8.38.
Profoto Holding AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr-0.350.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Profoto Holding AB EV-to-FCF Related Terms
Profoto Holding AB EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Profoto Holding AB's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Profoto Holding AB's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Profoto Holding AB EV-to-FCF vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Profoto Holding AB's EV-to-FCF falls into.
Profoto Holding AB's current Enterprise Value is kr501.4 Mil.
Profoto Holding AB's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr51.0 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Profoto Holding AB (OSTO:PRFO) has a EV-to-FCF of 9.83 as of Jul. 01, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Profoto Holding AB and its competitors. This is 48% below median its historical median of 18.76. According to the industry distribution chart, Profoto Holding AB ranks #169 out of 572 companies in the Travel & Leisure industry, placing it in the top 29.5%.
Is Profoto Holding AB's EV-to-FCF too high?
Profoto Holding AB's current EV-to-FCF of 9.83 is 48% below median its 10-year median of 18.76. The Travel & Leisure industry median EV-to-FCF is 15.80. Profoto Holding AB's value of 9.83 is 37.8% below this industry median. Based on the distribution chart, Profoto Holding AB ranks #169 out of 572 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Profoto Holding AB has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's EV-to-FCF compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Profoto Holding AB ranks #169 out of 572 companies for EV-to-FCF. This puts Profoto Holding AB in the upper half of its industry. The industry median EV-to-FCF is 15.80. Profoto Holding AB's value of 9.83 is 37.8% below this benchmark. While the company's 10-year median is 18.76 vs. the industry median of 15.80, Profoto Holding AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Travel & Leisure company?
The median EV-to-FCF among Travel & Leisure companies is 15.80, based on 572 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Profoto Holding AB's current EV-to-FCF of 9.83 is 37.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Profoto Holding AB and its competitors. For the Travel & Leisure industry, the median EV-to-FCF is 15.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Profoto Holding AB's current EV-to-FCF is 9.83, which is 48% below median its own 10-year median of 18.76. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr38.83, compared to a current price of kr8.38 — trading 78.4% below its estimated fair value. The current EV-to-FCF is 9.83, which is 48% below median its 10-year median of 18.76 and 37.8% below the Travel & Leisure industry median of 15.80. Profoto Holding AB's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current EV-to-FCF is 9.83 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?
Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued.
The current stock price of kr8.38 is trading 78.4% below its estimated GF Value™ of kr38.83.
GuruFocus considers Profoto Holding AB to be Significantly Undervalued.
Key valuation signals for OSTO:PRFO:
EV-to-FCF: 9.83 (48% below median its 10-year median of 18.76)
GF Value™: kr38.83 vs. price of kr8.38 (78.4% below fair value)
Industry Position: 37.8% below the Travel & Leisure median (#169 of 572)
No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score
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