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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Prudential Financial's Goodwill for the quarter that ended in Jun. 2026 was MXN0 Mil. Prudential Financial's Total Assets for the quarter that ended in Jun. 2026 was MXN13,672,234 Mil.
Therefore, Prudential Financial's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.00.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Prudential Financial Goodwill-to-Asset Related Terms
Prudential Financial Goodwill-to-Asset Historical Data
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The historical data trend for Prudential Financial's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:PRU vs MET, AFL, UNM: Goodwill-to-Asset Comparison
For the Insurance - Life subindustry, Prudential Financial's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Prudential Financial Goodwill-to-Asset vs Insurance Industry
For the Insurance industry and Financial Services sector, Prudential Financial's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Prudential Financial's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Prudential Financial (MEX:PRU) has a Goodwill-to-Asset of 0.00 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Prudential Financial and its competitors.
Is Prudential Financial's Goodwill-to-Asset too high?
Prudential Financial's current Goodwill-to-Asset is 0.00. Overall, Prudential Financial has a GF Score™ of 60/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Prudential Financial's Goodwill-to-Asset compare to MET and AFL?
Prudential Financial's Goodwill-to-Asset of 0.00 can be compared against companies in the Insurance industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for an Insurance company?
A good Goodwill-to-Asset depends on the Insurance industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Prudential Financial and its competitors. Prudential Financial's current Goodwill-to-Asset is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prudential Financial stock overvalued right now?
Based on GuruFocus' analysis, Prudential Financial (MEX:PRU) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN1,891.23, compared to a current price of MXN2,110.00 — trading 11.6% above its estimated fair value. The current Goodwill-to-Asset is 0.00. Prudential Financial's overall GF Score™ is 60/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Prudential Financial (MEX:PRU), the current Goodwill-to-Asset is 0.00 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prudential Financial (MEX:PRU) Overvalued in 2026?
Based on GuruFocus' analysis, Prudential Financial stock appears to be overvalued.
The current stock price of MXN2,110.00 is trading 11.6% above its estimated GF Value™ of MXN1,891.23.
GuruFocus considers Prudential Financial to be Modestly Overvalued.
Key valuation signals for MEX:PRU:
Goodwill-to-Asset: 0.00
GF Value™: MXN1,891.23 vs. price of MXN2,110.00 (11.6% above fair value)
No single metric tells the full story. See the MEX:PRU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of fourth-quarter 2025.
60GF Score
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