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BAIOO Family InteractiveHKSE:02100 -1.41%44 Gross Margin % is 49.19% as of Dec. 2025, which is 3% above its 10-year median of 47.74. GuruFocus rates HKSE:02100 with a GF Score™ of 44/100 and a GF Value™ of HK$0.23 (Significantly Overvalued). The stock has 1 warning sign investors should review. Among 498 Interactive Media companies, BAIOO Family Interactive ranks worse than 61.45% on this metric.
BAIOO Family Interactive (HKSE:02100) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
BAIOO Family Interactive had a gross margin of 49.19% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
BAIOO Family Interactive Gross Margin % Related Terms
BAIOO Family Interactive Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:02100 vs NTES, EA, TTWO: Gross Margin % Comparison
For the Electronic Gaming & Multimedia subindustry, BAIOO Family Interactive's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BAIOO Family Interactive Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, BAIOO Family Interactive's Gross Margin % distribution charts can be found below:
* The bar in red indicates where BAIOO Family Interactive's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
BAIOO Family Interactive (HKSE:02100) has a Gross Margin % of 49.19% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on BAIOO Family Interactive and its competitors. This is near median its historical median of 47.74. Over the past decade, BAIOO Family Interactive's Gross Margin % has ranged from 38.03 to 60.35. According to the industry distribution chart, BAIOO Family Interactive ranks #306 out of 498 companies in the Interactive Media industry, placing it in the top 61.4%.
Is BAIOO Family Interactive's Gross Margin % too high?
BAIOO Family Interactive's current Gross Margin % of 49.19% is near median its 10-year median of 47.74. Over the past 10 years, this metric has ranged from a low of 38.03 to a high of 60.35. The Interactive Media industry median Gross Margin % is 62.67. BAIOO Family Interactive's value of 49.19% is 21.5% below this industry median. Based on the distribution chart, BAIOO Family Interactive ranks #306 out of 498 companies in the Interactive Media industry, which is below the industry midpoint. Overall, BAIOO Family Interactive has a GF Score™ of 44/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does BAIOO Family Interactive's Gross Margin % compare to NTES and EA?
According to the Interactive Media industry distribution chart, BAIOO Family Interactive ranks #306 out of 498 companies for Gross Margin %. This places BAIOO Family Interactive in the lower half of its industry. The industry median Gross Margin % is 62.67. BAIOO Family Interactive's value of 49.19% is 21.5% below this benchmark. Historically, BAIOO Family Interactive's own Gross Margin % has ranged from 38.03 to 60.35 over the past decade. While the company's 10-year median is 47.74 vs. the industry median of 62.67, BAIOO Family Interactive has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.67, based on 498 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. BAIOO Family Interactive's current Gross Margin % of 49.19% is 21.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on BAIOO Family Interactive and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.67 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. BAIOO Family Interactive's current Gross Margin % is 49.19%, which is near median its own 10-year median of 47.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BAIOO Family Interactive stock overvalued right now?
Based on GuruFocus' analysis, BAIOO Family Interactive (HKSE:02100) is currently considered Significantly Overvalued. The stock's GF Value™ is HK$0.23, compared to a current price of HK$0.35 — trading 52.2% above its estimated fair value. The current Gross Margin % is 49.19%, which is near median its 10-year median of 47.74 and 21.5% below the Interactive Media industry median of 62.67. BAIOO Family Interactive's overall GF Score™ is 44/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For BAIOO Family Interactive (HKSE:02100), the current Gross Margin % is 49.19% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is BAIOO Family Interactive (HKSE:02100) Overvalued in 2026?
Based on GuruFocus' analysis, BAIOO Family Interactive stock appears to be overvalued.
The current stock price of HK$0.35 is trading 52.2% above its estimated GF Value™ of HK$0.23.
GuruFocus considers BAIOO Family Interactive to be Significantly Overvalued.
Key valuation signals for HKSE:02100:
Gross Margin %: 49.19% (near median its 10-year median of 47.74)
GF Value™: HK$0.23 vs. price of HK$0.35 (52.2% above fair value)
Industry Position: 21.5% below the Interactive Media median (#306 of 498)
No single metric tells the full story. See the HKSE:02100 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
BAIOO Family Interactive Ltd is developing and publishing mobile and PC games. The Company operates two segments: the Online Entertainment Business segment and the Other Businesses segment. The Online Entertainment Business segment involves development, operation and exclusive distribution of online virtual world business through its own web-based platform and mobile platforms. Other businesses mainly include sales of peripheral products and other services. Key revenue is generated from Online entertainment business. The Company focuses on niche game genres, deepening its development in female-oriented games, pet collection and raising games.
44GF Score
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