LIFE (Ethos Technologies) Intangible Assets: $2.8 Mil (As of Jun. 2026)

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LIFE Ethos Technologies Inc LIFE
22 GF Score
Price $39.72
! 4 Warning Signs
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What is Ethos Technologies Intangible Assets?

Ethos Technologies LIFE -5.36% 22 Intangible Assets is $2.8 Mil as of Jun. 2026. GuruFocus rates LIFE with a GF Score™ of 22/100. The stock has 4 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Ethos Technologies's intangible assets for the quarter that ended in Jun. 2026 was $2.8 Mil.

Ethos Technologies  (NAS:LIFE) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Ethos Technologies Intangible Assets Related Terms

Ethos Technologies Intangible Assets Historical Data

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The historical data trend for Ethos Technologies's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Ethos Technologies Intangible Assets Chart

Ethos Technologies Annual Data
Trend Dec23 Dec24 Dec25
Intangible Assets
2.27 2.46 2.90

Ethos Technologies Quarterly Data
Dec23 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intangible Assets Get a 7-Day Free Trial 0.00 2.42 2.90 2.88 2.85
LIFE
22GF Score
Ethos Technologies Inc LIFE
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Ethos Technologies Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $2.8 Mil mean?
Ethos Technologies (LIFE) has a Intangible Assets of $2.8 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Ethos Technologies and its competitors.
Is Ethos Technologies' Intangible Assets too high?
Ethos Technologies' current Intangible Assets is $2.8 Mil. Overall, Ethos Technologies has a GF Score™ of 22/100, reflecting its overall financial health beyond just this single metric.
How does Ethos Technologies' Intangible Assets compare to GSHD and CRVL?
Ethos Technologies' Intangible Assets of $2.8 Mil can be compared against companies in the Insurance industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for an Insurance company?
A good Intangible Assets depends on the Insurance industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Ethos Technologies and its competitors. Ethos Technologies's current Intangible Assets is $2.8 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ethos Technologies stock overvalued right now?
Ethos Technologies (LIFE) has a current Intangible Assets of $2.8 Mil. The current Intangible Assets is $2.8 Mil. Ethos Technologies' overall GF Score™ is 22/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Ethos Technologies (LIFE), the current Intangible Assets is $2.8 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Ethos Technologies Business Description

Address 90 New Montgomery Street, Suite 1500, San Francisco, CA, USA, 94105
Ethos Technologies Inc operates a technology-driven, direct-to-consumer platform for the distribution of life insurance products. Through its digital underwriting, data analytics, and proprietary technology, it enables consumers to explore, compare, and purchase life insurance policies online. The platform serves consumers, agents, and insurance carriers, and supports the application and policy issuance process through an online interface. The company works with insurance carriers to offer life insurance products in the United States through digital channels and independent agents. It generates revenue through commissions paid by carriers from policies activated and sold through its platform as well as from the provision of third-party administrator services for such policies.
22GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$39.72
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