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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. SoFi Technologies's intangible assets for the quarter that ended in Jun. 2026 was MXN35,175 Mil.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
SoFi Technologies Intangible Assets Related Terms
SoFi Technologies Intangible Assets Historical Data
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The historical data trend for SoFi Technologies's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
What does a Intangible Assets of MXN35,175 Mil mean?
SoFi Technologies (MEX:SOFI) has a Intangible Assets of MXN35,175 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on SoFi Technologies and its competitors.
Is SoFi Technologies' Intangible Assets too high?
SoFi Technologies' current Intangible Assets is MXN35,175 Mil. Overall, SoFi Technologies has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does SoFi Technologies' Intangible Assets compare to AFRM and SYF?
SoFi Technologies' Intangible Assets of MXN35,175 Mil can be compared against companies in the Credit Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Credit Services company?
A good Intangible Assets depends on the Credit Services industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on SoFi Technologies and its competitors. SoFi Technologies's current Intangible Assets is MXN35,175 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is SoFi Technologies stock overvalued right now?
Based on GuruFocus' analysis, SoFi Technologies (MEX:SOFI) is currently considered Fairly Valued. The stock's GF Value™ is MXN312.16, compared to a current price of MXN311.00 — trading 0.4% below its estimated fair value. The current Intangible Assets is MXN35,175 Mil. SoFi Technologies' overall GF Score™ is 65/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For SoFi Technologies (MEX:SOFI), the current Intangible Assets is MXN35,175 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is SoFi Technologies (MEX:SOFI) Overvalued in 2026?
Based on GuruFocus' analysis, SoFi Technologies stock appears to be undervalued.
The current stock price of MXN311.00 is trading 0.4% below its estimated GF Value™ of MXN312.16.
GuruFocus considers SoFi Technologies to be Fairly Valued.
Key valuation signals for MEX:SOFI:
Intangible Assets: MXN35,175 Mil
GF Value™: MXN312.16 vs. price of MXN311.00 (0.4% below fair value)
No single metric tells the full story. See the MEX:SOFI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
SoFi is a financial-services company that was founded in 2011 and is based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020, the company also offers payment and account services for debit cards and digital banking.
65GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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