AUB Group (ASX:AUB) Moat Score: 5/10 (As of Jul. 01, 2026)


ASX:AUB AUB Group Ltd ASX:AUB
85 GF Score
Price A$28.16
GF Value A$49.55
Valuation Possible Value Trap
! 5 Warning Signs
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What is AUB Group Moat Score?

AUB Group ASX:AUB -1.68% 85 Moat Score is 5 as of Jul. 01, 2026. GuruFocus rates ASX:AUB with a GF Score™ of 85/100 and a GF Value™ of A$49.55 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 600 Insurance companies, AUB Group ranks better than 88.83% on this metric.

AUB Group has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

AUB Group has Narrow Moat: AUB Group Ltd benefits from a solid narrow moat with strong brand recognition and customer loyalty in the insurance sector. However, it faces competitive pressures that limit its pricing power and market share expansion.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes AUB Group might have Narrow Moat - Solid narrow moat.

AUB Group  (ASX:AUB) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

AUB Group Moat Score Related Terms

ASX:AUB vs MRSH, AON, AJG: Moat Score Comparison

For the Insurance Brokers subindustry, AUB Group's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

AUB Group Moat Score vs Insurance Industry

For the Insurance industry and Financial Services sector, AUB Group's Moat Score distribution charts can be found below:

* The bar in red indicates where AUB Group's Moat Score falls into.


ASX:AUB
85GF Score
AUB Group Ltd ASX:AUB
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
AUB Group (ASX:AUB) has a Moat Score of 5 as of Jul. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, AUB Group ranks #67 out of 600 companies in the Insurance industry, placing it in the top 11.2%.
Is AUB Group's Moat Score too high?
AUB Group's current Moat Score is 5. Based on the distribution chart, AUB Group ranks #67 out of 600 companies in the Insurance industry, which is in the top quartile — a strong position relative to peers. Overall, AUB Group has a GF Score™ of 85/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does AUB Group's Moat Score compare to MRSH and AON?
According to the Insurance industry distribution chart, AUB Group ranks #67 out of 600 companies for Moat Score. This places AUB Group in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for an Insurance company?
A good Moat Score depends on the Insurance industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. AUB Group's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is AUB Group stock overvalued right now?
Based on GuruFocus' analysis, AUB Group (ASX:AUB) is currently considered Possible Value Trap. The stock's GF Value™ is A$49.55, compared to a current price of A$28.16 — trading 43.2% below its estimated fair value. The current Moat Score is 5. AUB Group's overall GF Score™ is 85/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For AUB Group (ASX:AUB), the current Moat Score is 5 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is AUB Group (ASX:AUB) Overvalued in 2026?

Based on GuruFocus' analysis, AUB Group stock appears to be undervalued. The current stock price of A$28.16 is trading 43.2% below its estimated GF Value™ of A$49.55. GuruFocus considers AUB Group to be Possible Value Trap.

Key valuation signals for ASX:AUB:

  • Moat Score: 5
  • GF Value™: A$49.55 vs. price of A$28.16 (43.2% below fair value)
  • GF Score™: 85/100 with 5 warning signs

No single metric tells the full story. See the ASX:AUB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

AUB Group Business Description

Other Exchanges A5H:Germany
Address 141 Walker Street, Level 14, North Sydney, Sydney, NSW, AUS, 2060
AUB Group is the second-largest general insurance broker network in Australia and New Zealand. It has an ownership in brokerage businesses that collectively write over AUD 5 billion in premiums. It also owns equity stakes in 35 underwriting agencies. AUB derives revenue from commissions (from insurers, ultimately paid for by AUB's customers), based on gross written premium from agencies it owns, and a share of profits from associates and joint ventures. GWP is split among personal (3%), small to medium enterprises (70%), and corporates (27%).
85GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$28.16
Price
A$49.55
GF Value