Imperial BrandsSTU:ITBA 72 PB Ratio is 5.39 as of Jun. 26, 2026, which is 54% above its 10-year median of 3.50. GuruFocus rates STU:ITBA with a GF Score™ of 72/100 and a GF Value™ of €20.71. The stock has 3 warning signs investors should review. Among 42 Tobacco Products companies, Imperial Brands ranks worse than 76.19% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-26), Imperial Brands's share price is €32.20. Imperial Brands's Book Value per Share for the quarter that ended in Mar. 2026 was €5.98. Hence, Imperial Brands's PB Ratio of today is 5.39.
Warning Sign:
Imperial Brands PLC stock PB Ratio (=5.36) is close to 5-year high of 5.57.
The historical rank and industry rank for Imperial Brands's PB Ratio or its related term are showing as below:
STU:ITBA'
s PB Ratio Range Over the Past 10 Years
Min: 2.3 Med: 3.5 Max: 7.42
Current: 5.36
During the past 13 years, Imperial Brands's highest PB Ratio was 7.42. The lowest was 2.30. And the median was 3.50.
STU:ITBA's PB Ratio is ranked worse than 76.19% of 42
companies
in the Tobacco Products industry
Industry Median: 2.76
vs STU:ITBA: 5.36
During the past 12 months, Imperial Brands's average Book Value Per Share Growth Rate was -13.90% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -6.10% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 3.10% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 1.60% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Imperial Brands was 148.30% per year. The lowest was -11.30% per year. And the median was 4.20% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Imperial Brands PB Ratio Related Terms
Imperial Brands PB Ratio Historical Data
* Premium members only.
The historical data trend for Imperial Brands's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Tobacco subindustry, Imperial Brands's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Imperial Brands PB Ratio vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's PB Ratio distribution charts can be found below:
* The bar in red indicates where Imperial Brands's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Imperial Brands's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Imperial Brands (STU:ITBA) has a PB Ratio of 5.39 as of Jun. 26, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Imperial Brands and its competitors. This is 54% above median its historical median of 3.50. Over the past decade, Imperial Brands' PB Ratio has ranged from 2.30 to 7.42. According to the industry distribution chart, Imperial Brands ranks #32 out of 42 companies in the Tobacco Products industry, placing it in the top 76.2%.
Is Imperial Brands' PB Ratio too high?
Imperial Brands' current PB Ratio of 5.39 is 54% above median its 10-year median of 3.50. Over the past 10 years, this metric has ranged from a low of 2.30 to a high of 7.42. The Tobacco Products industry median PB Ratio is 2.76. Imperial Brands' value of 5.39 is 95.3% above this industry median. Based on the distribution chart, Imperial Brands ranks #32 out of 42 companies in the Tobacco Products industry, which is in the bottom quartile relative to peers. Overall, Imperial Brands has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' PB Ratio compare to PM and MO?
According to the Tobacco Products industry distribution chart, Imperial Brands ranks #32 out of 42 companies for PB Ratio. This places Imperial Brands in the lower half of its industry. The industry median PB Ratio is 2.76. Imperial Brands' value of 5.39 is 95.3% above this benchmark. Historically, Imperial Brands' own PB Ratio has ranged from 2.30 to 7.42 over the past decade. While the company's 10-year median is 3.50 vs. the industry median of 2.76, Imperial Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Tobacco Products company?
The median PB Ratio among Tobacco Products companies is 2.76, based on 42 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Imperial Brands's current PB Ratio of 5.39 is 95.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Imperial Brands and its competitors. For the Tobacco Products industry, the median PB Ratio is 2.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Brands's current PB Ratio is 5.39, which is 54% above median its own 10-year median of 3.50. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Imperial Brands (STU:ITBA) has a current PB Ratio of 5.39. The stock's GF Value™ is €20.71, compared to a current price of €32.20 — trading 55.5% above its estimated fair value. The current PB Ratio is 5.39, which is 54% above median its 10-year median of 3.50 and 95.3% above the Tobacco Products industry median of 2.76. Imperial Brands' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current PB Ratio is 5.39 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Brands (STU:ITBA) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued.
The current stock price of €32.20 is trading 55.5% above its estimated GF Value™ of €20.71.
Key valuation signals for STU:ITBA:
PB Ratio: 5.39 (54% above median its 10-year median of 3.50)
GF Value™: €20.71 vs. price of €32.20 (55.5% above fair value)
Industry Position: 95.3% above the Tobacco Products median (#32 of 42)
No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score
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