Brighthouse FinancialBHF +0.20%75 PS Ratio is 0.67 as of Jul. 03, 2026, which is 2% above its 10-year median of 0.66. GuruFocus rates BHF with a GF Score™ of 75/100 and a GF Value™ of $80.13 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 502 Insurance companies, Brighthouse Financial ranks better than 72.91% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Brighthouse Financial's share price is $64.00.
Brighthouse Financial's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $96.05. Hence, Brighthouse Financial's PS Ratio for today is 0.67.
Warning Sign:
Brighthouse Financial Inc stock PS Ratio (=0.67) is close to 1-year high of 0.67.
The historical rank and industry rank for Brighthouse Financial's PS Ratio or its related term are showing as below:
BHF'
s PS Ratio Range Over the Past 10 Years
Min: 0.15 Med: 0.66 Max: 12.45
Current: 0.67
During the past 12 years, Brighthouse Financial's highest PS Ratio was 12.45. The lowest was 0.15. And the median was 0.66.
BHF's PS Ratio is ranked better than 72.91% of 502
companies
in the Insurance industry
Industry Median: 1.155
vs BHF: 0.67
Brighthouse Financial Inc revenue per share is in decline over the past 12 months.
During the past 12 months, the average Revenue per Share Growth Rate of Brighthouse Financial was -13.50% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 7.00% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 6.90% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 6.20% per year.
During the past 12 years, Brighthouse Financial's highest 3-Year average Revenue per Share Growth Rate was 31.20% per year. The lowest was -16.30% per year. And the median was 7.00% per year.
Back to Basics: PS Ratio
Brighthouse Financial (NAS:BHF) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Insurance - Life subindustry, Brighthouse Financial's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brighthouse Financial PS Ratio vs Insurance Industry
For the Insurance industry and Financial Services sector, Brighthouse Financial's PS Ratio distribution charts can be found below:
* The bar in red indicates where Brighthouse Financial's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Brighthouse Financial's Share Price of today is $64.00. Brighthouse Financial's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $96.05.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Brighthouse Financial (BHF) has a PS Ratio of 0.67 as of Jul. 03, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Brighthouse Financial and its competitors. This is near median its historical median of 0.66. Over the past decade, Brighthouse Financial's PS Ratio has ranged from 0.15 to 12.45. According to the industry distribution chart, Brighthouse Financial ranks #136 out of 502 companies in the Insurance industry, placing it in the top 27.1%.
Is Brighthouse Financial's PS Ratio too high?
Brighthouse Financial's current PS Ratio of 0.67 is near median its 10-year median of 0.66. Over the past 10 years, this metric has ranged from a low of 0.15 to a high of 12.45. The Insurance industry median PS Ratio is 1.16. Brighthouse Financial's value of 0.67 is 42% below this industry median. Based on the distribution chart, Brighthouse Financial ranks #136 out of 502 companies in the Insurance industry, which is above the industry midpoint. Overall, Brighthouse Financial has a GF Score™ of 75/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Brighthouse Financial's PS Ratio compare to GNW and FG?
According to the Insurance industry distribution chart, Brighthouse Financial ranks #136 out of 502 companies for PS Ratio. This puts Brighthouse Financial in the upper half of its industry. The industry median PS Ratio is 1.16. Brighthouse Financial's value of 0.67 is 42% below this benchmark. Historically, Brighthouse Financial's own PS Ratio has ranged from 0.15 to 12.45 over the past decade. While the company's 10-year median is 0.66 vs. the industry median of 1.16, Brighthouse Financial has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for an Insurance company?
The median PS Ratio among Insurance companies is 1.16, based on 502 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brighthouse Financial's current PS Ratio of 0.67 is 42% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Brighthouse Financial and its competitors. For the Insurance industry, the median PS Ratio is 1.16 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brighthouse Financial's current PS Ratio is 0.67, which is near median its own 10-year median of 0.66. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brighthouse Financial stock overvalued right now?
Based on GuruFocus' analysis, Brighthouse Financial (BHF) is currently considered Modestly Undervalued. The stock's GF Value™ is $80.13, compared to a current price of $64.00 — trading 20.1% below its estimated fair value. The current PS Ratio is 0.67, which is near median its 10-year median of 0.66 and 42% below the Insurance industry median of 1.16. Brighthouse Financial's overall GF Score™ is 75/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Brighthouse Financial (BHF), the current PS Ratio is 0.67 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brighthouse Financial (BHF) Overvalued in 2026?
Based on GuruFocus' analysis, Brighthouse Financial stock appears to be undervalued.
The current stock price of $64.00 is trading 20.1% below its estimated GF Value™ of $80.13.
GuruFocus considers Brighthouse Financial to be Modestly Undervalued.
Key valuation signals for BHF:
PS Ratio: 0.67 (near median its 10-year median of 0.66)
GF Value™: $80.13 vs. price of $64.00 (20.1% below fair value)
Industry Position: 42% below the Insurance median (#136 of 502)
No single metric tells the full story. See the BHF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brighthouse Financial Inc is a United States-based provider of annuity products and life insurance through independent distribution channels and marketing arrangements with distribution partners. Its segments are: Annuities, that derives majority of the revenue, includes variable, fixed, index-linked, and income annuities; The life segment includes variable, term, universal, and whole life policies; The Run-off segment consists of products that are no longer actively sold and are separately managed, including ULSG, structured settlements, pension risk transfer contracts, certain company-owned life insurance policies and certain funding agreements; and The Corporate & Other segment consists of activities related to funding agreements associated with the company.
75GF Score
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