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Pureprofile (ASX:PPL) Current Ratio : 1.15 (As of Dec. 2023)


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What is Pureprofile Current Ratio?

The current ratio is a liquidity ratio that measures a company's ability to pay short-term obligations. It is calculated as a company's Total Current Assets divides by its Total Current Liabilities. Pureprofile's current ratio for the quarter that ended in Dec. 2023 was 1.15.

Pureprofile has a current ratio of 1.15. It generally indicates good short-term financial strength.

The historical rank and industry rank for Pureprofile's Current Ratio or its related term are showing as below:

ASX:PPL' s Current Ratio Range Over the Past 10 Years
Min: 0.2   Med: 0.87   Max: 1.17
Current: 1.15

During the past 8 years, Pureprofile's highest Current Ratio was 1.17. The lowest was 0.20. And the median was 0.87.

ASX:PPL's Current Ratio is ranked worse than
65.94% of 1057 companies
in the Media - Diversified industry
Industry Median: 1.62 vs ASX:PPL: 1.15

Pureprofile Current Ratio Historical Data

The historical data trend for Pureprofile's Current Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Pureprofile Current Ratio Chart

Pureprofile Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23
Current Ratio
Get a 7-Day Free Trial 0.29 0.20 1.03 1.12 0.91

Pureprofile Semi-Annual Data
Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23
Current Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.17 1.12 0.93 0.91 1.15

Competitive Comparison of Pureprofile's Current Ratio

For the Advertising Agencies subindustry, Pureprofile's Current Ratio, along with its competitors' market caps and Current Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pureprofile's Current Ratio Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Pureprofile's Current Ratio distribution charts can be found below:

* The bar in red indicates where Pureprofile's Current Ratio falls into.



Pureprofile Current Ratio Calculation

The current ratio is mainly used to give an idea of the company's ability to pay back its short-term liabilities with its short-term assets.

Pureprofile's Current Ratio for the fiscal year that ended in Jun. 2023 is calculated as

Current Ratio (A: Jun. 2023 )=Total Current Assets (A: Jun. 2023 )/Total Current Liabilities (A: Jun. 2023 )
=14.807/16.216
=0.91

Pureprofile's Current Ratio for the quarter that ended in Dec. 2023 is calculated as

Current Ratio (Q: Dec. 2023 )=Total Current Assets (Q: Dec. 2023 )/Total Current Liabilities (Q: Dec. 2023 )
=16.767/14.594
=1.15

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Pureprofile  (ASX:PPL) Current Ratio Explanation

The current ratio can give a sense of the efficiency of a company's operating cycle or its ability to turn its product into cash. Companies that have trouble getting paid on their receivables or have long inventory turnover can run into liquidity problems because they are unable to alleviate their obligations. Because business operations differ in each industry, it is always more useful to compare companies within the same industry.

Acceptable current ratios vary from industry to industry and are generally between 1 and 3 for healthy businesses.

The higher the current ratio, the more capable the company is of paying its obligations. A ratio under 1 suggests that the company would be unable to pay off its obligations if they came due at that point. While this shows the company is not in good financial health, it does not necessarily mean that it will go bankrupt - as there are many ways to access financing - but it is definitely not a good sign.

If all other things were equal, a creditor, who is expecting to be paid in the next 12 months, would consider a high current ratio to be better than a low current ratio, because a high current ratio means that the company is more likely to meet its liabilities which fall due in the next 12 months.


Pureprofile Current Ratio Related Terms

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Pureprofile (ASX:PPL) Business Description

Traded in Other Exchanges
N/A
Address
263 Riley Street, Surry Hills, Sydney, NSW, AUS, 2010
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The research division delivers rich insights into real human behavior and provides the "Why" behind the "What" through ResTech and SaaS solutions. The digital advertising division taps into rich insights on behalf of advertisers and publishers and executes impactful targeted digital marketing strategies. Further, the company builds in-depth profiles of consumers through proprietary and partner panels and gives businesses the ability to understand, target, and ultimately engage with the audiences. Geographically, it operates in North America, Europe, and APAC and has delivered solutions for over 700 clients.

Pureprofile (ASX:PPL) Headlines

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