Pureprofile (ASX:PPL) EBITDA Margin %: 10.04% (As of Dec. 2025) — 298% Above Median


What is Pureprofile EBITDA Margin %?

Pureprofile ASX:PPL EBITDA Margin % is 10.04% as of Dec. 2025, which is 298% above its 10-year median of 2.52. The stock has 2 warning signs investors should review. Among 1,022 Media - Diversified companies, Pureprofile ranks worse than 54.89% on this metric.

EBITDA Margin % is calculated as EBITDA divided by its Revenue. Pureprofile's EBITDA for the six months ended in Dec. 2025 was A$3.35 Mil. Pureprofile's Revenue for the six months ended in Dec. 2025 was A$33.35 Mil. Therefore, Pureprofile's EBITDA margin for the quarter that ended in Dec. 2025 was 10.04%.


Pureprofile  (ASX:PPL) EBITDA Margin % Explanation

EBITDA Margin % is the ratio of EBITDA divided by net sales or Revenue. It is an performance metric measuring company's operating profitability. EBITDA Margin takes depreciation and amortization, interest expense and tax into account, which makes it easy to compare the relative profitability of companies of different sizes in the same industry.


Pureprofile EBITDA Margin % Related Terms


Pureprofile EBITDA Margin % Historical Data

* Premium members only.

The historical data trend for Pureprofile's EBITDA Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pureprofile EBITDA Margin % Chart

Pureprofile Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
EBITDA Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 30.35 3.67 4.33 6.47 8.24

Pureprofile Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
EBITDA Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 6.65 6.29 14.40 1.81 10.04

ASX:PPL vs APP, OMC, TTD: EBITDA Margin % Comparison

For the Advertising Agencies subindustry, Pureprofile's EBITDA Margin %, along with its competitors' market caps and EBITDA Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pureprofile EBITDA Margin % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Pureprofile's EBITDA Margin % distribution charts can be found below:

* The bar in red indicates where Pureprofile's EBITDA Margin % falls into.



Pureprofile EBITDA Margin % Calculation

EBITDA margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent.

Pureprofile's EBITDA Margin % for the fiscal year that ended in Jun. 2025 is calculated as

EBITDA Margin %=EBITDA (A: Jun. 2025 )/Revenue (A: Jun. 2025 )
=4.712/57.178
=8.24 %

Pureprofile's EBITDA Margin % for the quarter that ended in Dec. 2025 is calculated as

EBITDA Margin %=EBITDA (Q: Dec. 2025 )/Revenue (Q: Dec. 2025 )
=3.347/33.349
=10.04 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EBITDA Margin % →
What does a EBITDA Margin % of 10.04% mean?
Pureprofile (ASX:PPL) has a EBITDA Margin % of 10.04% as of Dec. 2025. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on Pureprofile and its competitors. This is 298% above median its historical median of 2.52. According to the industry distribution chart, Pureprofile ranks #561 out of 1022 companies in the Media - Diversified industry, placing it in the top 54.9%.
Is Pureprofile's EBITDA Margin % too high?
Pureprofile's current EBITDA Margin % of 10.04% is 298% above median its 10-year median of 2.52. The Media - Diversified industry median EBITDA Margin % is 8.16. Pureprofile's value of 10.04% is 23.1% above this industry median. Based on the distribution chart, Pureprofile ranks #561 out of 1022 companies in the Media - Diversified industry, which is below the industry midpoint.
How does Pureprofile's EBITDA Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #561 out of 1022 companies for EBITDA Margin %. This places Pureprofile in the lower half of its industry. The industry median EBITDA Margin % is 8.16. Pureprofile's value of 10.04% is 23.1% above this benchmark. While the company's 10-year median is 2.52 vs. the industry median of 8.16, Pureprofile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBITDA Margin % for a Media - Diversified company?
The median EBITDA Margin % among Media - Diversified companies is 8.16, based on 1,022 companies in the industry. Companies in the top quartile (top 25%) have a EBITDA Margin % significantly above this median, while those in the bottom quartile fall well below. However, EBITDA Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current EBITDA Margin % of 10.04% is 23.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBITDA Margin % mean?
A high EBITDA Margin % can signal that a stock is expensive relative to its fundamentals. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on Pureprofile and its competitors. For the Media - Diversified industry, the median EBITDA Margin % is 8.16 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current EBITDA Margin % is 10.04%, which is 298% above median its own 10-year median of 2.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 25% below its estimated fair value. The current EBITDA Margin % is 10.04%, which is 298% above median its 10-year median of 2.52 and 23.1% above the Media - Diversified industry median of 8.16. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBITDA Margin % calculated?
EBITDA Margin % is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current EBITDA Margin % is 10.04% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Pureprofile Business Description

Address 263 Riley Street, Surry Hills, Sydney, NSW, AUS, 2010
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.