PureprofileASX:PPL EV-to-EBITDA is 8.37 as of Jul. 12, 2026, which is 16% above its 10-year median of 7.24. The stock has 2 warning signs investors should review. Among 745 Media - Diversified companies, Pureprofile ranks worse than 55.3% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Pureprofile's enterprise value is A$32.26 Mil.
Pureprofile's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was A$3.85 Mil. Therefore, Pureprofile's EV-to-EBITDA for today is 8.37.
The historical rank and industry rank for Pureprofile's EV-to-EBITDA or its related term are showing as below:
ASX:PPL'
s EV-to-EBITDA Range Over the Past 10 Years
Min: -42.18 Med: 7.24 Max: 47.78
Current: 8.37
During the past 11 years, the highest EV-to-EBITDA of Pureprofile was 47.78. The lowest was -42.18. And the median was 7.24.
ASX:PPL's EV-to-EBITDA is ranked worse than 55.3% of 745
companies
in the Media - Diversified industry
Industry Median: 7.32
vs ASX:PPL: 8.37
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
Pureprofile (ASX:PPL) EV-to-EBITDA Explanation
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Pureprofile's PE Ratio (TTM) for today is calculated as:
Pureprofile's share price for today is A$0.0285.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pureprofile's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.002.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for Pureprofile's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Pureprofile's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile EV-to-EBITDA vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Pureprofile's EV-to-EBITDA falls into.
Pureprofile's current Enterprise Value is A$32.26 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pureprofile's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was A$3.85 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pureprofile (ASX:PPL) has a EV-to-EBITDA of 8.37 as of Jul. 12, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Pureprofile. This is 16% above median its historical median of 7.24. According to the industry distribution chart, Pureprofile ranks #412 out of 745 companies in the Media - Diversified industry, placing it in the top 55.3%.
Is Pureprofile's EV-to-EBITDA too high?
Pureprofile's current EV-to-EBITDA of 8.37 is 16% above median its 10-year median of 7.24. The Media - Diversified industry median EV-to-EBITDA is 7.32. Pureprofile's value of 8.37 is 14.3% above this industry median. Based on the distribution chart, Pureprofile ranks #412 out of 745 companies in the Media - Diversified industry, which is below the industry midpoint.
How does Pureprofile's EV-to-EBITDA compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #412 out of 745 companies for EV-to-EBITDA. This places Pureprofile in the lower half of its industry. The industry median EV-to-EBITDA is 7.32. Pureprofile's value of 8.37 is 14.3% above this benchmark. While the company's 10-year median is 7.24 vs. the industry median of 7.32, Pureprofile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Media - Diversified company?
The median EV-to-EBITDA among Media - Diversified companies is 7.32, based on 745 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current EV-to-EBITDA of 8.37 is 14.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Pureprofile. For the Media - Diversified industry, the median EV-to-EBITDA is 7.32 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current EV-to-EBITDA is 8.37, which is 16% above median its own 10-year median of 7.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 28.8% below its estimated fair value. The current EV-to-EBITDA is 8.37, which is 16% above median its 10-year median of 7.24 and 14.3% above the Media - Diversified industry median of 7.32. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current EV-to-EBITDA is 8.37 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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