PureprofileASX:PPL Days Payable is 125.33 as of Dec. 2025, which is 78% above its 10-year median of 70.58. The stock has 2 warning signs investors should review. Among 923 Media - Diversified companies, Pureprofile ranks better than 67.71% on this metric.
The historical rank and industry rank for Pureprofile's Days Payable or its related term are showing as below:
ASX:PPL'
s Days Payable Range Over the Past 10 Years
Min: 53.66 Med: 70.58 Max: 152.82
Current: 151.69
During the past 11 years, Pureprofile's highest Days Payable was 152.82. The lowest was 53.66. And the median was 70.58.
ASX:PPL's Days Payable is ranked better than 67.71% of 923
companies
in the Media - Diversified industry
Industry Median: 84.54
vs ASX:PPL: 151.69
Pureprofile's Days Payable
declined
from Dec. 2024 (126.04) to Dec. 2025 (125.33).
It may suggest that Pureprofileaccelerated paying its suppliers.
Pureprofile Days Payable Related Terms
Pureprofile Days Payable Historical Data
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The historical data trend for Pureprofile's Days Payable can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Pureprofile's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile Days Payable vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's Days Payable distribution charts can be found below:
* The bar in red indicates where Pureprofile's Days Payable falls into.
Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.
Pureprofile's Days Payable for the fiscal year that ended in Jun. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pureprofile (ASX:PPL) has a Days Payable of 125.33 as of Dec. 2025. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Pureprofile and its competitors. This is 78% above median its historical median of 70.58. Over the past decade, Pureprofile's Days Payable has ranged from 53.66 to 152.82. According to the industry distribution chart, Pureprofile ranks #298 out of 923 companies in the Media - Diversified industry, placing it in the top 32.3%.
Is Pureprofile's Days Payable too high?
Pureprofile's current Days Payable of 125.33 is 78% above median its 10-year median of 70.58. Over the past 10 years, this metric has ranged from a low of 53.66 to a high of 152.82. The Media - Diversified industry median Days Payable is 84.54. Pureprofile's value of 125.33 is 48.2% above this industry median. Based on the distribution chart, Pureprofile ranks #298 out of 923 companies in the Media - Diversified industry, which is above the industry midpoint.
How does Pureprofile's Days Payable compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #298 out of 923 companies for Days Payable. This puts Pureprofile in the upper half of its industry. The industry median Days Payable is 84.54. Pureprofile's value of 125.33 is 48.2% above this benchmark. Historically, Pureprofile's own Days Payable has ranged from 53.66 to 152.82 over the past decade. While the company's 10-year median is 70.58 vs. the industry median of 84.54, Pureprofile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Payable for a Media - Diversified company?
The median Days Payable among Media - Diversified companies is 84.54, based on 923 companies in the industry. Companies in the top quartile (top 25%) have a Days Payable significantly above this median, while those in the bottom quartile fall well below. However, Days Payable should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current Days Payable of 125.33 is 48.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Payable mean?
A high Days Payable can signal that a stock is expensive relative to its fundamentals. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Pureprofile and its competitors. For the Media - Diversified industry, the median Days Payable is 84.54 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current Days Payable is 125.33, which is 78% above median its own 10-year median of 70.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 25% below its estimated fair value. The current Days Payable is 125.33, which is 78% above median its 10-year median of 70.58 and 48.2% above the Media - Diversified industry median of 84.54. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Payable calculated?
Days Payable is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current Days Payable is 125.33 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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