PureprofileASX:PPL Debt-to-EBITDA is 0.57 as of Dec. 2025, which is 35% below its 10-year median of 0.88. The stock has 2 warning signs investors should review. Among 675 Media - Diversified companies, Pureprofile ranks better than 64.15% on this metric.
Debt-to-EBITDA measures a company's ability to pay off its debt.
A high Debt-to-EBITDA ratio generally means that a company may spend more time to paying off its debt. According to Joel Tillinghast's BIG MONEY THINKS SMALL: Biases, Blind Spots, and Smarter Investing, a ratio of Debt-to-EBITDA exceeding four is usually considered scary unless tangible assets cover the debt.
The historical rank and industry rank for Pureprofile's Debt-to-EBITDA or its related term are showing as below:
ASX:PPL'
s Debt-to-EBITDA Range Over the Past 10 Years
Min: -19.71 Med: 0.88 Max: 8.82
Current: 1
During the past 11 years, the highest Debt-to-EBITDA Ratio of Pureprofile was 8.82. The lowest was -19.71. And the median was 0.88.
ASX:PPL's Debt-to-EBITDA is ranked better than 64.15% of 675
companies
in the Media - Diversified industry
Industry Median: 1.69
vs ASX:PPL: 1.00
A high Debt-to-EBITDA ratio generally means that a company may spend more time to paying off its debt.
According to Joel Tillinghast's BIG MONEY THINKS SMALL: Biases, Blind Spots, and Smarter Investing, a ratio of Debt-to-EBITDA exceeding four is usually considered scary unless tangible assets cover the debt.
Pureprofile Debt-to-EBITDA Related Terms
Pureprofile Debt-to-EBITDA Historical Data
* Premium members only.
The historical data trend for Pureprofile's Debt-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:PPL vs APP, OMC, TTD: Debt-to-EBITDA Comparison
For the Advertising Agencies subindustry, Pureprofile's Debt-to-EBITDA, along with its competitors' market caps and Debt-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile Debt-to-EBITDA vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's Debt-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Pureprofile's Debt-to-EBITDA falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Debt-to-EBITDA, the EBITDA of the last fiscal year is used. In calculating the annualized quarterly data,
the EBITDA data used here is two times the quarterly (Dec. 2025) EBITDA data.
Pureprofile (ASX:PPL) has a Debt-to-EBITDA of 0.57 as of Dec. 2025. Debt-to-EBITDA ratio represents the ratio of total debt to total earnings before interest, taxes, depreciation and amortization. View historical data on Pureprofile. This is 35% below median its historical median of 0.88. According to the industry distribution chart, Pureprofile ranks #242 out of 675 companies in the Media - Diversified industry, placing it in the top 35.9%.
Is Pureprofile's Debt-to-EBITDA too high?
Pureprofile's current Debt-to-EBITDA of 0.57 is 35% below median its 10-year median of 0.88. The Media - Diversified industry median Debt-to-EBITDA is 1.69. Pureprofile's value of 0.57 is 66.3% below this industry median. Based on the distribution chart, Pureprofile ranks #242 out of 675 companies in the Media - Diversified industry, which is above the industry midpoint.
How does Pureprofile's Debt-to-EBITDA compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #242 out of 675 companies for Debt-to-EBITDA. This puts Pureprofile in the upper half of its industry. The industry median Debt-to-EBITDA is 1.69. Pureprofile's value of 0.57 is 66.3% below this benchmark. While the company's 10-year median is 0.88 vs. the industry median of 1.69, Pureprofile has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Debt-to-EBITDA for a Media - Diversified company?
The median Debt-to-EBITDA among Media - Diversified companies is 1.69, based on 675 companies in the industry. Companies in the top quartile (top 25%) have a Debt-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, Debt-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current Debt-to-EBITDA of 0.57 is 66.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Debt-to-EBITDA mean?
A high Debt-to-EBITDA can signal that a stock is expensive relative to its fundamentals. Debt-to-EBITDA ratio represents the ratio of total debt to total earnings before interest, taxes, depreciation and amortization. View historical data on Pureprofile. For the Media - Diversified industry, the median Debt-to-EBITDA is 1.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current Debt-to-EBITDA is 0.57, which is 35% below median its own 10-year median of 0.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 25% below its estimated fair value. The current Debt-to-EBITDA is 0.57, which is 35% below median its 10-year median of 0.88 and 66.3% below the Media - Diversified industry median of 1.69. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Debt-to-EBITDA calculated?
Debt-to-EBITDA is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current Debt-to-EBITDA is 0.57 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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