PureprofileASX:PPL EV-to-EBIT is 16.01 as of Jul. 11, 2026. The stock has 2 warning signs investors should review. Among 639 Media - Diversified companies, Pureprofile ranks worse than 63.54% on this metric.
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
Pureprofile's Enterprise Value for the quarter that ended in Dec. 2025 was A$55.25 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pureprofile's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was A$2.02 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pureprofile EV-to-EBIT Related Terms
Pureprofile EV-to-EBIT Historical Data
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The historical data trend for Pureprofile's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Pureprofile's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile EV-to-EBIT vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where Pureprofile's EV-to-EBIT falls into.
Pureprofile's current Enterprise Value is A$32.26 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pureprofile's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was A$2.02 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pureprofile (ASX:PPL) has a EV-to-EBIT of 16.01 as of Jul. 11, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Pureprofile and its competitors. According to the industry distribution chart, Pureprofile ranks #406 out of 639 companies in the Media - Diversified industry, placing it in the top 63.5%.
Is Pureprofile's EV-to-EBIT too high?
Pureprofile's current EV-to-EBIT is 16.01. The Media - Diversified industry median EV-to-EBIT is 10.91. Pureprofile's value of 16.01 is 46.7% above this industry median. Based on the distribution chart, Pureprofile ranks #406 out of 639 companies in the Media - Diversified industry, which is below the industry midpoint.
How does Pureprofile's EV-to-EBIT compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #406 out of 639 companies for EV-to-EBIT. This places Pureprofile in the lower half of its industry. The industry median EV-to-EBIT is 10.91. Pureprofile's value of 16.01 is 46.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Media - Diversified company?
The median EV-to-EBIT among Media - Diversified companies is 10.91, based on 639 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current EV-to-EBIT of 16.01 is 46.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Pureprofile and its competitors. For the Media - Diversified industry, the median EV-to-EBIT is 10.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current EV-to-EBIT is 16.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 28.8% below its estimated fair value. The current EV-to-EBIT is 16.01 and 46.7% above the Media - Diversified industry median of 10.91. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current EV-to-EBIT is 16.01 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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