PureprofileASX:PPL Return-on-Tangible-Asset is 15.70% as of Dec. 2025. The stock has 2 warning signs investors should review. Among 1,034 Media - Diversified companies, Pureprofile ranks better than 81.33% on this metric.
Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. Pureprofile's annualizedNet Income for the quarter that ended in Dec. 2025 was A$3.87 Mil. Pureprofile's average total tangible assets for the quarter that ended in Dec. 2025 was A$24.66 Mil. Therefore, Pureprofile's annualized Return-on-Tangible-Asset for the quarter that ended in Dec. 2025 was 15.70%.
The historical rank and industry rank for Pureprofile's Return-on-Tangible-Asset or its related term are showing as below:
ASX:PPL'
s Return-on-Tangible-Asset Range Over the Past 10 Years
Min: -111.01 Med: -16.51 Max: 25.03
Current: 7.77
During the past 11 years, Pureprofile's highest Return-on-Tangible-Asset was 25.03%. The lowest was -111.01%. And the median was -16.51%.
ASX:PPL's Return-on-Tangible-Asset is ranked better than 81.33% of 1034
companies
in the Media - Diversified industry
Industry Median: 0.74
vs ASX:PPL: 7.77
Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.
Be Aware
Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the companys earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a companys tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.
Pureprofile Return-on-Tangible-Asset Related Terms
Pureprofile Return-on-Tangible-Asset Historical Data
* Premium members only.
The historical data trend for Pureprofile's Return-on-Tangible-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:PPL vs APP, OMC, TTD: Return-on-Tangible-Asset Comparison
For the Advertising Agencies subindustry, Pureprofile's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile Return-on-Tangible-Asset vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's Return-on-Tangible-Asset distribution charts can be found below:
* The bar in red indicates where Pureprofile's Return-on-Tangible-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
What does a Return-on-Tangible-Asset of 15.70% mean?
Pureprofile (ASX:PPL) has a Return-on-Tangible-Asset of 15.70% as of Dec. 2025. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Pureprofile and its competitors. According to the industry distribution chart, Pureprofile ranks #193 out of 1034 companies in the Media - Diversified industry, placing it in the top 18.7%.
Is Pureprofile's Return-on-Tangible-Asset too high?
Pureprofile's current Return-on-Tangible-Asset is 15.70%. The Media - Diversified industry median Return-on-Tangible-Asset is 0.74. Pureprofile's value of 15.70% is 2021.6% above this industry median. Based on the distribution chart, Pureprofile ranks #193 out of 1034 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers.
How does Pureprofile's Return-on-Tangible-Asset compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #193 out of 1034 companies for Return-on-Tangible-Asset. This places Pureprofile in the top 19% of its industry — outperforming the majority of peers. The industry median Return-on-Tangible-Asset is 0.74. Pureprofile's value of 15.70% is 2021.6% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Return-on-Tangible-Asset for a Media - Diversified company?
The median Return-on-Tangible-Asset among Media - Diversified companies is 0.74, based on 1,034 companies in the industry. Companies in the top quartile (top 25%) have a Return-on-Tangible-Asset significantly above this median, while those in the bottom quartile fall well below. However, Return-on-Tangible-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current Return-on-Tangible-Asset of 15.70% is 2021.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Return-on-Tangible-Asset mean?
A high Return-on-Tangible-Asset can signal that a stock is expensive relative to its fundamentals. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Pureprofile and its competitors. For the Media - Diversified industry, the median Return-on-Tangible-Asset is 0.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current Return-on-Tangible-Asset is 15.70%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 25% below its estimated fair value. The current Return-on-Tangible-Asset is 15.70% and 2021.6% above the Media - Diversified industry median of 0.74. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Return-on-Tangible-Asset calculated?
Return-on-Tangible-Asset is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current Return-on-Tangible-Asset is 15.70% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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