PureprofileASX:PPL EV-to-FCF is 18.62 as of Jun. 25, 2026, which is 4% below its 10-year median of 19.43. The stock has 2 warning signs investors should review. Among 612 Media - Diversified companies, Pureprofile ranks worse than 65.03% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Pureprofile's Enterprise Value is A$34.04 Mil.
Pureprofile's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was A$1.83 Mil. Therefore, Pureprofile's EV-to-FCF for today is 18.62.
The historical rank and industry rank for Pureprofile's EV-to-FCF or its related term are showing as below:
ASX:PPL'
s EV-to-FCF Range Over the Past 10 Years
Min: -30.14 Med: 19.43 Max: 1087.38
Current: 19.94
During the past 11 years, the highest EV-to-FCF of Pureprofile was 1087.38. The lowest was -30.14. And the median was 19.43.
ASX:PPL's EV-to-FCF is ranked worse than 65.03% of 612
companies
in the Media - Diversified industry
Industry Median: 11.475
vs ASX:PPL: 19.94
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Pureprofile's PE Ratio (TTM) for today is calculated as:
Pureprofile's share price for today is A$0.03.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pureprofile's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.002.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Pureprofile EV-to-FCF Related Terms
Pureprofile EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Pureprofile's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Pureprofile's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile EV-to-FCF vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Pureprofile's EV-to-FCF falls into.
Pureprofile's current Enterprise Value is A$34.04 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Pureprofile's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was A$1.83 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pureprofile (ASX:PPL) has a EV-to-FCF of 18.62 as of Jun. 25, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Pureprofile and its competitors. This is near median its historical median of 19.43. According to the industry distribution chart, Pureprofile ranks #398 out of 612 companies in the Media - Diversified industry, placing it in the top 65%.
Is Pureprofile's EV-to-FCF too high?
Pureprofile's current EV-to-FCF of 18.62 is near median its 10-year median of 19.43. The Media - Diversified industry median EV-to-FCF is 11.48. Pureprofile's value of 18.62 is 62.3% above this industry median. Based on the distribution chart, Pureprofile ranks #398 out of 612 companies in the Media - Diversified industry, which is below the industry midpoint.
How does Pureprofile's EV-to-FCF compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #398 out of 612 companies for EV-to-FCF. This places Pureprofile in the lower half of its industry. The industry median EV-to-FCF is 11.48. Pureprofile's value of 18.62 is 62.3% above this benchmark. While the company's 10-year median is 19.43 vs. the industry median of 11.48, Pureprofile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Media - Diversified company?
The median EV-to-FCF among Media - Diversified companies is 11.48, based on 612 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current EV-to-FCF of 18.62 is 62.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Pureprofile and its competitors. For the Media - Diversified industry, the median EV-to-FCF is 11.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current EV-to-FCF is 18.62, which is near median its own 10-year median of 19.43. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 25% below its estimated fair value. The current EV-to-FCF is 18.62, which is near median its 10-year median of 19.43 and 62.3% above the Media - Diversified industry median of 11.48. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current EV-to-FCF is 18.62 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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