Pureprofile (ASX:PPL) Momentum Rank : 0 (As of May. 05, 2024)

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What is Pureprofile Momentum Rank?

Pureprofile has the Momentum Rank of 0.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

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Pureprofile (ASX:PPL) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Pureprofile Ltd (ASX:PPL) » Definitions » Momentum Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

263 Riley Street, Surry Hills, Sydney, NSW, AUS, 2010

Website

https://www.business.pureprofile.com

Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The research division delivers rich insights into real human behavior and provides the "Why" behind the "What" through ResTech and SaaS solutions. The digital advertising division taps into rich insights on behalf of advertisers and publishers and executes impactful targeted digital marketing strategies. Further, the company builds in-depth profiles of consumers through proprietary and partner panels and gives businesses the ability to understand, target, and ultimately engage with the audiences. Geographically, it operates in North America, Europe, and APAC and has delivered solutions for over 700 clients.