PureprofileASX:PPL ROA % is 12.08% as of Dec. 2025. The stock has 2 warning signs investors should review. Among 1,042 Media - Diversified companies, Pureprofile ranks better than 80.42% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Pureprofile's annualizedNet Income for the quarter that ended in Dec. 2025 was A$3.87 Mil.
Pureprofile's average Total Assets over the quarter that ended in Dec. 2025 was A$32.06 Mil. Therefore, Pureprofile's annualized ROA % for the quarter that ended in Dec. 2025 was 12.08%.
The historical rank and industry rank for Pureprofile's ROA % or its related term are showing as below:
ASX:PPL'
s ROA % Range Over the Past 10 Years
Min: -49.21 Med: -10.31 Max: 15.56
Current: 5.96
During the past 11 years, Pureprofile's highest ROA % was 15.56%. The lowest was -49.21%. And the median was -10.31%.
ASX:PPL's ROA % is ranked better than 80.42% of 1042
companies
in the Media - Diversified industry
Industry Median: 0.65
vs ASX:PPL: 5.96
Pureprofile (ASX:PPL) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Pureprofile ROA % Related Terms
Pureprofile ROA % Historical Data
* Premium members only.
The historical data trend for Pureprofile's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Pureprofile's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pureprofile ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pureprofile's ROA % distribution charts can be found below:
* The bar in red indicates where Pureprofile's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Pureprofile (ASX:PPL) has a ROA % of 12.08% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Pureprofile and its competitors. According to the industry distribution chart, Pureprofile ranks #204 out of 1042 companies in the Media - Diversified industry, placing it in the top 19.6%.
Is Pureprofile's ROA % too high?
Pureprofile's current ROA % is 12.08%. The Media - Diversified industry median ROA % is 0.65. Pureprofile's value of 12.08% is 1758.5% above this industry median. Based on the distribution chart, Pureprofile ranks #204 out of 1042 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers.
How does Pureprofile's ROA % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pureprofile ranks #204 out of 1042 companies for ROA %. This places Pureprofile in the top 20% of its industry — outperforming the majority of peers. The industry median ROA % is 0.65. Pureprofile's value of 12.08% is 1758.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.65, based on 1,042 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pureprofile's current ROA % of 12.08% is 1758.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Pureprofile and its competitors. For the Media - Diversified industry, the median ROA % is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pureprofile's current ROA % is 12.08%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pureprofile stock overvalued right now?
Based on GuruFocus' analysis, Pureprofile (ASX:PPL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.04, compared to a current price of A$0.03 — trading 25% below its estimated fair value. The current ROA % is 12.08% and 1758.5% above the Media - Diversified industry median of 0.65. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Pureprofile (ASX:PPL), the current ROA % is 12.08% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
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