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Pureprofile (ASX:PPL) Beta : 0.34 (As of May. 05, 2024)


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What is Pureprofile Beta?

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2024-05-05), Pureprofile's Beta is 0.34.


Pureprofile Beta Historical Data

The historical data trend for Pureprofile's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Pureprofile Beta Chart

Pureprofile Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23
Beta
Get a 7-Day Free Trial -1.48 1.56 1.19 1.55 -0.49

Pureprofile Semi-Annual Data
Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.60 1.55 1.22 -0.49 0.24

Competitive Comparison of Pureprofile's Beta

For the Advertising Agencies subindustry, Pureprofile's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pureprofile's Beta Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Pureprofile's Beta distribution charts can be found below:

* The bar in red indicates where Pureprofile's Beta falls into.



Pureprofile Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.


Pureprofile  (ASX:PPL) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Pureprofile Beta Related Terms

Thank you for viewing the detailed overview of Pureprofile's Beta provided by GuruFocus.com. Please click on the following links to see related term pages.


Pureprofile (ASX:PPL) Business Description

Traded in Other Exchanges
N/A
Address
263 Riley Street, Surry Hills, Sydney, NSW, AUS, 2010
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The research division delivers rich insights into real human behavior and provides the "Why" behind the "What" through ResTech and SaaS solutions. The digital advertising division taps into rich insights on behalf of advertisers and publishers and executes impactful targeted digital marketing strategies. Further, the company builds in-depth profiles of consumers through proprietary and partner panels and gives businesses the ability to understand, target, and ultimately engage with the audiences. Geographically, it operates in North America, Europe, and APAC and has delivered solutions for over 700 clients.

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