CriteoCRTO +1.03%66 Current Ratio is 1.28 as of Mar. 2026, which is 17% below its 10-year median of 1.55. GuruFocus rates CRTO with a GF Score™ of 66/100 and a GF Value™ of $29.07 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,032 Media - Diversified companies, Criteo ranks worse than 60.56% on this metric.
The current ratio is a liquidity ratio that measures a company's ability to pay short-term obligations. It is calculated as a company's Total Current Assets divides by its Total Current Liabilities. Criteo's current ratio for the quarter that ended in Mar. 2026 was 1.28.
Criteo has a current ratio of 1.28. It generally indicates good short-term financial strength.
The historical rank and industry rank for Criteo's Current Ratio or its related term are showing as below:
CRTO'
s Current Ratio Range Over the Past 10 Years
Min: 1.12 Med: 1.55 Max: 2.05
Current: 1.28
During the past 13 years, Criteo's highest Current Ratio was 2.05. The lowest was 1.12. And the median was 1.55.
CRTO's Current Ratio is ranked worse than 60.56% of 1032
companies
in the Media - Diversified industry
Industry Median: 1.57
vs CRTO: 1.28
Criteo (NAS:CRTO) Current Ratio Explanation
The current ratio can give a sense of the efficiency of a company's operating cycle or its ability to turn its product into cash. Companies that have trouble getting paid on their receivables or have long inventory turnover can run into liquidity problems because they are unable to alleviate their obligations. Because business operations differ in each industry, it is always more useful to compare companies within the same industry.
Acceptable current ratios vary from industry to industry and are generally between 1 and 3 for healthy businesses.
The higher the current ratio, the more capable the company is of paying its obligations. A ratio under 1 suggests that the company would be unable to pay off its obligations if they came due at that point. While this shows the company is not in good financial health, it does not necessarily mean that it will go bankrupt - as there are many ways to access financing - but it is definitely not a good sign.
If all other things were equal, a creditor, who is expecting to be paid in the next 12 months, would consider a high current ratio to be better than a low current ratio, because a high current ratio means that the company is more likely to meet its liabilities which fall due in the next 12 months.
Criteo Current Ratio Related Terms
Criteo Current Ratio Historical Data
* Premium members only.
The historical data trend for Criteo's Current Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Criteo's Current Ratio, along with its competitors' market caps and Current Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Criteo Current Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Criteo's Current Ratio distribution charts can be found below:
* The bar in red indicates where Criteo's Current Ratio falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Criteo (CRTO) has a Current Ratio of 1.28 as of Mar. 2026. This is 17% below median its historical median of 1.55. Over the past decade, Criteo's Current Ratio has ranged from 1.12 to 2.05. According to the industry distribution chart, Criteo ranks #625 out of 1032 companies in the Media - Diversified industry, placing it in the top 60.6%.
Is Criteo's Current Ratio too high?
Criteo's current Current Ratio of 1.28 is 17% below median its 10-year median of 1.55. Over the past 10 years, this metric has ranged from a low of 1.12 to a high of 2.05. The Media - Diversified industry median Current Ratio is 1.57. Criteo's value of 1.28 is 18.5% below this industry median. Based on the distribution chart, Criteo ranks #625 out of 1032 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Criteo has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Criteo's Current Ratio compare to EEX and EVC?
According to the Media - Diversified industry distribution chart, Criteo ranks #625 out of 1032 companies for Current Ratio. This places Criteo in the lower half of its industry. The industry median Current Ratio is 1.57. Criteo's value of 1.28 is 18.5% below this benchmark. Historically, Criteo's own Current Ratio has ranged from 1.12 to 2.05 over the past decade. While the company's 10-year median is 1.55 vs. the industry median of 1.57, Criteo has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Current Ratio for a Media - Diversified company?
The median Current Ratio among Media - Diversified companies is 1.57, based on 1,032 companies in the industry. Companies in the top quartile (top 25%) have a Current Ratio significantly above this median, while those in the bottom quartile fall well below. However, Current Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current Current Ratio of 1.28 is 18.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Current Ratio mean?
A high Current Ratio can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median Current Ratio is 1.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current Current Ratio is 1.28, which is 17% below median its own 10-year median of 1.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Criteo stock overvalued right now?
Based on GuruFocus' analysis, Criteo (CRTO) is currently considered Significantly Undervalued. The stock's GF Value™ is $29.07, compared to a current price of $17.67 — trading 39.2% below its estimated fair value. The current Current Ratio is 1.28, which is 17% below median its 10-year median of 1.55 and 18.5% below the Media - Diversified industry median of 1.57. Criteo's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Current Ratio calculated?
Current Ratio is calculated from a company's financial statements. For Criteo (CRTO), the current Current Ratio is 1.28 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Criteo (CRTO) Overvalued in 2026?
Based on GuruFocus' analysis, Criteo stock appears to be undervalued.
The current stock price of $17.67 is trading 39.2% below its estimated GF Value™ of $29.07.
GuruFocus considers Criteo to be Significantly Undervalued.
Key valuation signals for CRTO:
Current Ratio: 1.28 (17% below median its 10-year median of 1.55)
GF Value™: $29.07 vs. price of $17.67 (39.2% below fair value)
Industry Position: 18.5% below the Media - Diversified median (#625 of 1032)
No single metric tells the full story. See the CRTO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.
66GF Score
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