CriteoCRTO +4.32%66 Net Margin % is 1.84% as of Mar. 2026, which is 54% below its 10-year median of 3.99. GuruFocus rates CRTO with a GF Score™ of 66/100 and a GF Value™ of $29.16 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,024 Media - Diversified companies, Criteo ranks better than 69.04% on this metric.
Net margin is calculated as Net Income divided by its Revenue. Criteo's Net Income for the
three
months ended in Mar. 2026 was $8 Mil. Criteo's Revenue for the
three
months ended in Mar. 2026 was $425 Mil. Therefore, Criteo's net margin for the quarter that ended in Mar. 2026 was 1.84%.
The historical rank and industry rank for Criteo's Net Margin % or its related term are showing as below:
CRTO'
s Net Margin % Range Over the Past 10 Years
Min: 0.44 Med: 3.99 Max: 7.43
Current: 5.97
CRTO's Net Margin % is ranked better than 69.04% of 1024
companies
in the Media - Diversified industry
Industry Median: 1.225
vs CRTO: 5.97
Criteo (NAS:CRTO) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Criteo Net Margin % Related Terms
Criteo Net Margin % Historical Data
* Premium members only.
The historical data trend for Criteo's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Criteo's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Criteo Net Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Criteo's Net Margin % distribution charts can be found below:
* The bar in red indicates where Criteo's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Criteo (CRTO) has a Net Margin % of 1.84% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Criteo and its competitors. This is 54% below median its historical median of 3.99. Over the past decade, Criteo's Net Margin % has ranged from 0.44 to 7.43. According to the industry distribution chart, Criteo ranks #317 out of 1024 companies in the Media - Diversified industry, placing it in the top 31%.
Is Criteo's Net Margin % too high?
Criteo's current Net Margin % of 1.84% is 54% below median its 10-year median of 3.99. Over the past 10 years, this metric has ranged from a low of 0.44 to a high of 7.43. The Media - Diversified industry median Net Margin % is 1.23. Criteo's value of 1.84% is 50.2% above this industry median. Based on the distribution chart, Criteo ranks #317 out of 1024 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Criteo has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Criteo's Net Margin % compare to EEX and EVC?
According to the Media - Diversified industry distribution chart, Criteo ranks #317 out of 1024 companies for Net Margin %. This puts Criteo in the upper half of its industry. The industry median Net Margin % is 1.23. Criteo's value of 1.84% is 50.2% above this benchmark. Historically, Criteo's own Net Margin % has ranged from 0.44 to 7.43 over the past decade. While the company's 10-year median is 3.99 vs. the industry median of 1.23, Criteo has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Media - Diversified company?
The median Net Margin % among Media - Diversified companies is 1.23, based on 1,024 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current Net Margin % of 1.84% is 50.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Criteo and its competitors. For the Media - Diversified industry, the median Net Margin % is 1.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current Net Margin % is 1.84%, which is 54% below median its own 10-year median of 3.99. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Criteo stock overvalued right now?
Based on GuruFocus' analysis, Criteo (CRTO) is currently considered Significantly Undervalued. The stock's GF Value™ is $29.16, compared to a current price of $18.12 — trading 37.9% below its estimated fair value. The current Net Margin % is 1.84%, which is 54% below median its 10-year median of 3.99 and 50.2% above the Media - Diversified industry median of 1.23. Criteo's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Criteo (CRTO), the current Net Margin % is 1.84% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Criteo (CRTO) Overvalued in 2026?
Based on GuruFocus' analysis, Criteo stock appears to be undervalued.
The current stock price of $18.12 is trading 37.9% below its estimated GF Value™ of $29.16.
GuruFocus considers Criteo to be Significantly Undervalued.
Key valuation signals for CRTO:
Net Margin %: 1.84% (54% below median its 10-year median of 3.99)
GF Value™: $29.16 vs. price of $18.12 (37.9% below fair value)
Industry Position: 50.2% above the Media - Diversified median (#317 of 1024)
No single metric tells the full story. See the CRTO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.
66GF Score
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