CriteoCRTO +4.32%66 Piotroski F-Score is 7 as of Jun. 24, 2026, which is 17% above its 10-year median of 6.00. GuruFocus rates CRTO with a GF Score™ of 66/100 and a GF Value™ of $29.16 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,015 Media - Diversified companies, Criteo ranks better than 91.82% on this metric.
Good Sign:
Piotroski F-Score is 7, indicates a very healthy situation.
The zones of discrimination were as such:
Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3
Criteo has an F-score of 7. It is a good or high score, which usually indicates a very healthy situation.
The historical rank and industry rank for Criteo's Piotroski F-Score or its related term are showing as below:
CRTO'
s Piotroski F-Score Range Over the Past 10 Years
Min: 4 Med: 6 Max: 8
Current: 7
During the past 13 years, the highest Piotroski F-Score of Criteo was 8. The lowest was 4. And the median was 6.
Criteo (NAS:CRTO) Piotroski F-Score Explanation
The developer of the system is Joseph D. Piotroski is relatively unknown accounting professor who shuns publicity and rarely gives interviews.
He graduated from the University of Illinois with a B.S. in accounting in 1989, received an M.B.A. from Indiana University in 1994. Five years later, in 1999, after earning a Ph.D. in accounting from the University of Michigan, he became an associate professor of accounting at the University of Chicago.
He wanted to see if he can develop a system (using a simple nine-point scoring system) that can increase the returns of a strategy of investing in low price to book (referred to in the paper as high book to market) value companies.
What he found was something that exceeded his most optimistic expectations.
Buying only those companies that scored highest (8 or 9) on his nine-point scale, or F-Score as he called it, over the 20 year period from 1976 to 1996 led to an average out-performance over the market of 13.4%.
Even more impressive were the results of a strategy of investing in the highest F-Score companies (8 or 9) and shorting companies with the lowest F-Score (0 or 1).
Over the same period from 1976 to 1996 (20 years) this strategy led to an average yearly return of 23%, substantially outperforming the average S&P 500 index return of 15.83% over the same period.
Criteo Piotroski F-Score Related Terms
Criteo Piotroski F-Score Historical Data
* Premium members only.
The historical data trend for Criteo's Piotroski F-Score can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CRTO vs EEX, EVC, QNST: Piotroski F-Score Comparison
For the Advertising Agencies subindustry, Criteo's Piotroski F-Score, along with its competitors' market caps and Piotroski F-Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Criteo Piotroski F-Score vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Criteo's Piotroski F-Score distribution charts can be found below:
* The bar in red indicates where Criteo's Piotroski F-Score falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
*Note: If the latest quarterly/semi-annual/annual total assets data is 0, then we will use previous quarterly/semi-annual/annual data for all the items in the balance sheet.
Profitability
Question 1. Return on Assets (ROA)
Net income before extraordinary items for the year divided by Total Assets at the beginning of the year.
Score 1 if positive, 0 if negative.
Criteo's current Net Income (TTM) was 114.
==> Positive ==> Score 1.
Question 2. Cash Flow Return on Assets (CFROA)
Net cash flow from operating activities (operating cash flow) divided by Total Assets at the beginning of the year.
Criteo's current ratio of this year was 1.27574595. Criteo's current ratio of last year was 1.22229715.
==> This year's current ratio is higher. ==> Score 1.
Question 7. Change in Shares in Issue
Compare the number of shares in issue this year, to the number in issue last year.
Score 0 if there is larger number of shares in issue this year, 1 otherwise.
Criteo's number of shares in issue this year was 50.966. Criteo's number of shares in issue last year was 57.196.
==> There is smaller number of shares in issue this year, or the same. ==> Score 1.
Efficiency
Question 8. Change in Gross Margin
Compare this year's gross margin (Gross Profit divided by sales) to last year's.
Score 1 if this year's gross margin is higher, 0 if it's lower.
Criteo's gross margin of this year was 0.5396709. Criteo's gross margin of last year was 0.51829254.
==> This year's gross margin is higher. ==> Score 1.
Question 9. Change in asset turnover
Compare this year's asset turnover (total sales for the year divided by total assets at the beginning of the year) to last year's asset turnover ratio.
Score 1 if this year's asset turnover ratio is higher, 0 if it's lower
Criteo's asset turnover of this year was 0.9013889. Criteo's asset turnover of last year was 0.87690334.
==> This year's asset turnover is higher. ==> Score 1.
Evaluation
Piotroski F-Score
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Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3
Criteo has an F-score of 7. It is a good or high score, which usually indicates a very healthy situation.
Criteo (CRTO) has a Piotroski F-Score of 7 as of Jun. 24, 2026. The Piotroski F-score grades a company's business operating strength from 0-9. View historical data on Criteo and its competitors. This is 17% above median its historical median of 6.00. Over the past decade, Criteo's Piotroski F-Score has ranged from 4.00 to 8.00. According to the industry distribution chart, Criteo ranks #83 out of 1015 companies in the Media - Diversified industry, placing it in the top 8.2%.
Is Criteo's Piotroski F-Score too high?
Criteo's current Piotroski F-Score of 7 is 17% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 4.00 to a high of 8.00. The Media - Diversified industry median Piotroski F-Score is 5.00. Criteo's value of 7 is 40% above this industry median. Based on the distribution chart, Criteo ranks #83 out of 1015 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Criteo has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Criteo's Piotroski F-Score compare to EEX and EVC?
According to the Media - Diversified industry distribution chart, Criteo ranks #83 out of 1015 companies for Piotroski F-Score. This places Criteo in the top 8% of its industry — outperforming the majority of peers. The industry median Piotroski F-Score is 5.00. Criteo's value of 7 is 40% above this benchmark. Historically, Criteo's own Piotroski F-Score has ranged from 4.00 to 8.00 over the past decade. While the company's 10-year median is 6.00 vs. the industry median of 5.00, Criteo has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Piotroski F-Score for a Media - Diversified company?
The median Piotroski F-Score among Media - Diversified companies is 5.00, based on 1,015 companies in the industry. Companies in the top quartile (top 25%) have a Piotroski F-Score significantly above this median, while those in the bottom quartile fall well below. However, Piotroski F-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current Piotroski F-Score of 7 is 40% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Piotroski F-Score mean?
A high Piotroski F-Score can signal that a stock is expensive relative to its fundamentals. The Piotroski F-score grades a company's business operating strength from 0-9. View historical data on Criteo and its competitors. For the Media - Diversified industry, the median Piotroski F-Score is 5.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current Piotroski F-Score is 7, which is 17% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Criteo stock overvalued right now?
Based on GuruFocus' analysis, Criteo (CRTO) is currently considered Significantly Undervalued. The stock's GF Value™ is $29.16, compared to a current price of $18.12 — trading 37.9% below its estimated fair value. The current Piotroski F-Score is 7, which is 17% above median its 10-year median of 6.00 and 40% above the Media - Diversified industry median of 5.00. Criteo's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Piotroski F-Score calculated?
Piotroski F-Score is calculated from a company's financial statements. For Criteo (CRTO), the current Piotroski F-Score is 7 as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Criteo (CRTO) Overvalued in 2026?
Based on GuruFocus' analysis, Criteo stock appears to be undervalued.
The current stock price of $18.12 is trading 37.9% below its estimated GF Value™ of $29.16.
GuruFocus considers Criteo to be Significantly Undervalued.
Key valuation signals for CRTO:
Piotroski F-Score: 7 (17% above median its 10-year median of 6.00)
GF Value™: $29.16 vs. price of $18.12 (37.9% below fair value)
Industry Position: 40% above the Media - Diversified median (#83 of 1015)
No single metric tells the full story. See the CRTO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.
66GF Score
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