CriteoCRTO +4.32%66 Operating Margin % is 2.45% as of Mar. 2026, which is 61% below its 10-year median of 6.32. GuruFocus rates CRTO with a GF Score™ of 66/100 and a GF Value™ of $29.16 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,023 Media - Diversified companies, Criteo ranks better than 70.67% on this metric.
Operating Margin % is calculated as Operating Income divided by its Revenue. Criteo's Operating Income for the
three
months ended in Mar. 2026 was $10 Mil. Criteo's Revenue for the
three
months ended in Mar. 2026 was $425 Mil. Therefore, Criteo's Operating Margin % for the quarter that ended in Mar. 2026 was 2.45%.
Good Sign:
Criteo SA operating margin is expanding. Margin expansion is usually a good sign.
The historical rank and industry rank for Criteo's Operating Margin % or its related term are showing as below:
CRTO'
s Operating Margin % Range Over the Past 10 Years
Min: 1.2 Med: 6.32 Max: 10.43
Current: 8.6
CRTO's Operating Margin % is ranked better than 70.67% of 1023
companies
in the Media - Diversified industry
Industry Median: 2.51
vs CRTO: 8.60
Criteo's 5-Year Average Operating Margin % Growth Rate was 15.60% per year.
Criteo's Operating Income for the
three
months ended in Mar. 2026 was $10 Mil.
Its Operating Income for the trailing twelve months (TTM) ended in Mar. 2026 was $165 Mil.
Criteo (NAS:CRTO) Operating Margin % Explanation
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Criteo Operating Margin % Related Terms
Criteo Operating Margin % Historical Data
* Premium members only.
The historical data trend for Criteo's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CRTO vs EEX, EVC, QNST: Operating Margin % Comparison
For the Advertising Agencies subindustry, Criteo's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Criteo Operating Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Criteo's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Criteo's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Criteo's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Criteo (CRTO) has a Operating Margin % of 2.45% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Criteo and its competitors. This is 61% below median its historical median of 6.32. Over the past decade, Criteo's Operating Margin % has ranged from 1.20 to 10.43. According to the industry distribution chart, Criteo ranks #300 out of 1023 companies in the Media - Diversified industry, placing it in the top 29.3%.
Is Criteo's Operating Margin % too high?
Criteo's current Operating Margin % of 2.45% is 61% below median its 10-year median of 6.32. Over the past 10 years, this metric has ranged from a low of 1.20 to a high of 10.43. The Media - Diversified industry median Operating Margin % is 2.51. Criteo's value of 2.45% is 2.4% below this industry median. Based on the distribution chart, Criteo ranks #300 out of 1023 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Criteo has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Criteo's Operating Margin % compare to EEX and EVC?
According to the Media - Diversified industry distribution chart, Criteo ranks #300 out of 1023 companies for Operating Margin %. This puts Criteo in the upper half of its industry. The industry median Operating Margin % is 2.51. Criteo's value of 2.45% is 2.4% below this benchmark. Historically, Criteo's own Operating Margin % has ranged from 1.20 to 10.43 over the past decade. While the company's 10-year median is 6.32 vs. the industry median of 2.51, Criteo has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Media - Diversified company?
The median Operating Margin % among Media - Diversified companies is 2.51, based on 1,023 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current Operating Margin % of 2.45% is 2.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Criteo and its competitors. For the Media - Diversified industry, the median Operating Margin % is 2.51 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current Operating Margin % is 2.45%, which is 61% below median its own 10-year median of 6.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Criteo stock overvalued right now?
Based on GuruFocus' analysis, Criteo (CRTO) is currently considered Significantly Undervalued. The stock's GF Value™ is $29.16, compared to a current price of $18.12 — trading 37.9% below its estimated fair value. The current Operating Margin % is 2.45%, which is 61% below median its 10-year median of 6.32 and 2.4% below the Media - Diversified industry median of 2.51. Criteo's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Criteo (CRTO), the current Operating Margin % is 2.45% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Criteo (CRTO) Overvalued in 2026?
Based on GuruFocus' analysis, Criteo stock appears to be undervalued.
The current stock price of $18.12 is trading 37.9% below its estimated GF Value™ of $29.16.
GuruFocus considers Criteo to be Significantly Undervalued.
Key valuation signals for CRTO:
Operating Margin %: 2.45% (61% below median its 10-year median of 6.32)
GF Value™: $29.16 vs. price of $18.12 (37.9% below fair value)
Industry Position: 2.4% below the Media - Diversified median (#300 of 1023)
No single metric tells the full story. See the CRTO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.
66GF Score
Get the complete analysis for CRTO
Operating Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
CRTO has been successfully added to your 
