CriteoCRTO +4.32%66 FCF Margin % is 3.62% as of Mar. 2026, which is 39% below its 10-year median of 5.98. GuruFocus rates CRTO with a GF Score™ of 66/100 and a GF Value™ of $29.12 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,017 Media - Diversified companies, Criteo ranks better than 72.66% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Criteo's Free Cash Flow for the
three
months ended in Mar. 2026 was $15 Mil. Criteo's Revenue for the
three
months ended in Mar. 2026 was $425 Mil. Therefore, Criteo's FCF Margin % for the quarter that ended in Mar. 2026 was 3.62%.
The historical rank and industry rank for Criteo's FCF Margin % or its related term are showing as below:
CRTO'
s FCF Margin % Range Over the Past 10 Years
Min: 3.8 Med: 5.98 Max: 10.72
Current: 9.31
During the past 13 years, the highest FCF Margin % of Criteo was 10.72%. The lowest was 3.80%. And the median was 5.98%.
CRTO's FCF Margin % is ranked better than 72.66% of 1017
companies
in the Media - Diversified industry
Industry Median: 2.12
vs CRTO: 9.31
Criteo FCF Margin % Related Terms
Criteo FCF Margin % Historical Data
* Premium members only.
The historical data trend for Criteo's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Criteo's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Criteo FCF Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Criteo's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Criteo's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Criteo (CRTO) has a FCF Margin % of 3.62% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Criteo and its competitors. This is 39% below median its historical median of 5.98. Over the past decade, Criteo's FCF Margin % has ranged from 3.80 to 10.72. According to the industry distribution chart, Criteo ranks #278 out of 1017 companies in the Media - Diversified industry, placing it in the top 27.3%.
Is Criteo's FCF Margin % too high?
Criteo's current FCF Margin % of 3.62% is 39% below median its 10-year median of 5.98. Over the past 10 years, this metric has ranged from a low of 3.80 to a high of 10.72. The Media - Diversified industry median FCF Margin % is 2.12. Criteo's value of 3.62% is 70.8% above this industry median. Based on the distribution chart, Criteo ranks #278 out of 1017 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Criteo has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Criteo's FCF Margin % compare to EEX and EVC?
According to the Media - Diversified industry distribution chart, Criteo ranks #278 out of 1017 companies for FCF Margin %. This puts Criteo in the upper half of its industry. The industry median FCF Margin % is 2.12. Criteo's value of 3.62% is 70.8% above this benchmark. Historically, Criteo's own FCF Margin % has ranged from 3.80 to 10.72 over the past decade. While the company's 10-year median is 5.98 vs. the industry median of 2.12, Criteo has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Media - Diversified company?
The median FCF Margin % among Media - Diversified companies is 2.12, based on 1,017 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current FCF Margin % of 3.62% is 70.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Criteo and its competitors. For the Media - Diversified industry, the median FCF Margin % is 2.12 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current FCF Margin % is 3.62%, which is 39% below median its own 10-year median of 5.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Criteo stock overvalued right now?
Based on GuruFocus' analysis, Criteo (CRTO) is currently considered Significantly Undervalued. The stock's GF Value™ is $29.12, compared to a current price of $18.14 — trading 37.7% below its estimated fair value. The current FCF Margin % is 3.62%, which is 39% below median its 10-year median of 5.98 and 70.8% above the Media - Diversified industry median of 2.12. Criteo's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Criteo (CRTO), the current FCF Margin % is 3.62% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Criteo (CRTO) Overvalued in 2026?
Based on GuruFocus' analysis, Criteo stock appears to be undervalued.
The current stock price of $18.14 is trading 37.7% below its estimated GF Value™ of $29.12.
GuruFocus considers Criteo to be Significantly Undervalued.
Key valuation signals for CRTO:
FCF Margin %: 3.62% (39% below median its 10-year median of 5.98)
GF Value™: $29.12 vs. price of $18.14 (37.7% below fair value)
Industry Position: 70.8% above the Media - Diversified median (#278 of 1017)
No single metric tells the full story. See the CRTO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.
66GF Score
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